Law Audience in Germany
A data profile of the people who buy, follow and care about Law in Germany — modelled from more than twelve digital signal sources. Law has an estimated audience of 9,358,049 people in Germany.
The average Law fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Volunteering, Kitchen, with strongest over-indexing on Tagesschau (2.2× the country average).
Demographically, the Law audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Law fan in Germany is balanced, around 41.8 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Law profile in Germany.
Search interest · 12-month trend
Demographics of Law fans
47.1% are female, 52.9% are male, average age 41.8.
Gender split
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 41.8 |
| Estimated audience size | 9,358,049 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Law audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
Geography
Where the Law audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~90K | 1.16× | |
| 02 | Nordrhein-Westfalen | ~2.5M | 1.15× | |
| 03 | Thüringen | ~300K | 1.13× | |
| 04 | Rheinland-Pfalz | ~500K | 1.08× | |
| 05 | Hessen | ~800K | 1.07× | |
| 06 | Sachsen | ~500K | 1.07× | |
| 07 | Berlin | ~400K | 1.05× | |
| 08 | Hamburg | ~200K | 1.05× | |
| 09 | Niedersachsen | ~900K | 0.95× | |
| 10 | Brandenburg | ~300K | 0.94× | |
| 11 | Sachsen-Anhalt | ~200K | 0.92× | |
| 12 | Baden-Württemberg | ~1M | 0.91× | |
| 13 | Saarland | ~100K | 0.91× | |
| 14 | Bayern | ~1.5M | 0.90× | |
| 15 | Schleswig-Holstein | ~300K | 0.90× | |
| 16 | Mecklenburg-Vorpommern | ~200K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Law audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public administration | Business & Career | 6.30× | ||
| 02 | Real property | Home & Garden | 4.02× | ||
| 03 | Firefox | Internet & Social Media | 3.88× | ||
| 04 | Allgäu | Travel & Leisure | 3.66× | ||
| 05 | Country rap | Music & Radio | 3.59× | ||
| 06 | Satire | Literature | 3.56× | ||
| 07 | Homeschooling | Politics & Society | 3.53× | ||
| 08 | Volunteering | Politics & Society | 3.48× | ||
| 09 | Political science | Business & Career | 3.15× | ||
| 10 | Western Union | Business & Career | 2.90× | ||
| 11 | Kitchen | Home & Garden | 2.41× | ||
| 12 | MSN | News | 2.39× | ||
| 13 | Tagesschau | Movies & TV | 2.20× | ||
| 14 | Transfermarkt | Sports | 2.04× | ||
| 15 | French Bulldog | Pets & Animals | 1.95× | ||
| 16 | Politics | Politics & Society | 1.93× | ||
| 17 | Focus | News | 1.89× | ||
| 18 | Desserts | Food & Beverages | 1.74× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.68× | ||
| 20 | Müller (company) | Food & Beverages | 1.66× |
Personality of the Law audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.42× | |
| Patriotism | CONSERVATISM | 1.42× | |
| Need for Security | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Sports Activity | POWER | 0.78× | |
| Creativity | OPEN | 0.82× |
Frequently asked questions
How many fans does Law have in Germany?
Law has an estimated audience of 9,358,049 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Law fans?
47.1% of Law fans are female, 52.9% are male, with an average age of 41.8 years.
Which brands do Law fans like most?
Law fans show strongest brand affinity for Tagesschau (2.2×), Volunteering (3.48×), and Kitchen (2.41×) over the country average.
Where do Law fans live in Germany?
Law fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Law fans also like?
Beyond Law itself, the audience over-indexes on Volunteering (3.48×), Kitchen (2.41×), Real property (4.02×), and Satire (3.56×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Law audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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