Law Audience in Germany
Law has an estimated audience of 9,358,049 people in Germany. 47.1% are female, 52.9% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, German television comedy, Western Union, Transfermarkt.
The average Law fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, German television comedy, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Law audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Law fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 41.8 |
| Estimated audience size | 9,358,049 |
Audience persona
The typical Law fan in Germany is balanced, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,201,686 | 1.08× |
| Bayern | 1,417,134 | 0.94× |
| Baden-Württemberg | 1,198,635 | 0.94× |
| Niedersachsen | 900,388 | 0.99× |
| Hessen | 726,410 | 1.02× |
| Sachsen | 515,830 | 1.12× |
| Berlin | 467,472 | 1.12× |
| Rheinland-Pfalz | 461,828 | 0.98× |
| Schleswig-Holstein | 294,416 | 0.88× |
| Thüringen | 265,395 | 1.11× |
| Brandenburg | 259,746 | 0.89× |
| Hamburg | 234,980 | 1.11× |
| Sachsen-Anhalt | 203,758 | 0.84× |
| Mecklenburg-Vorpommern | 157,159 | 0.88× |
| Bremen | 99,821 | 1.25× |
| Saarland | 97,223 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Tagesschau | 3.29× | Movies & TV |
| German television comedy | 7.67× | Movies & TV |
| Western Union | 5.2× | Business & Career |
| Transfermarkt | 3.44× | Sports |
| Country rap | 6.19× | Music & Radio |
| Allgäu | 6.09× | Travel & Leisure |
| Real property | 4.69× | Home & Garden |
| Pets | 1.62× | Pets & Animals |
| Headphones | 4.5× | Technology & Electronics |
| Flowering plant | 3.59× | Home & Garden |
| Automobiles | 1.63× | Cars & Mobility |
| Westdeutscher Rundfunk | 2.83× | Movies & TV |
| Public administration | 6.35× | Business & Career |
| Stuttgart | 2.33× | Travel & Leisure |
| Lake Constance | 5.9× | Travel & Leisure |
| Maine Coon | 2.95× | Pets & Animals |
| Felix Baumgartner | 2.85× | Sports |
| Firefox | 3.91× | Internet & Social Media |
| North Rhine-Westphalia | 1.56× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.48 |
| Patriotism | CONSERVATISM | 1.23 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Pet Ownership | JOY | 1.15 |
| Sports Activity | POWER | 1.09 |
| Spirituality | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
See Law audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Law have in Germany?
Law has an estimated audience of 9,358,049 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Law fans?
47.1% of Law fans are female, 52.9% are male, with an average age of 41.8 years.
Which brands do Law fans like most?
Law fans show strongest brand affinity for Satire (8.81×), Tagesschau (3.29×), and German television comedy (7.67×) over the country average.
Where do Law fans live in Germany?
Law fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,201,686), Bayern (reach 1,417,134), and Baden-Württemberg (reach 1,198,635). These three regions account for the largest share of the active audience.
What other brands do Law fans also like?
Beyond Law itself, the audience over-indexes on Tagesschau (3.29×), German television comedy (7.67×), Western Union (5.2×), and Transfermarkt (3.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.