Law Audience in Canada
Law has an estimated audience of 8,220,984 people in Canada. 52.7% are female, 47.3% are male, average age 42.5. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Sustainable energy, Western Union, Tabloid (newspaper format), NASDAQ.
The average Law fan in Canada is 42.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Sustainable energy, Western Union, with strongest over-indexing on Real property (2.34× the country average). Demographically, the Law audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Tradition, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Law fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.5 |
| Estimated audience size | 8,220,984 |
Audience persona
The typical Law fan in Canada is balanced, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,618,011 | 1.63× |
| British Columbia | 1,577,056 | 1.28× |
| Quebec | 1,565,353 | 0.8× |
| Alberta | 1,216,727 | 1.2× |
| Manitoba | 320,179 | 1.04× |
| Saskatchewan | 300,925 | 1.16× |
| Nova Scotia | 219,207 | 0.89× |
| New Brunswick | 176,876 | 0.93× |
| Newfoundland and Labrador | 96,916 | 0.77× |
| Prince Edward Island | 35,284 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 2.34× | Home & Garden |
| Sustainable energy | 1.8× | Home & Garden |
| Western Union | 1.62× | Business & Career |
| Tabloid (newspaper format) | 1.58× | Literature |
| NASDAQ | 1.56× | Business & Career |
| Non-alcoholic beverage | 1.53× | Food & Beverages |
| Bored Panda | 1.51× | Internet & Social Media |
| Orlando Bloom | 1.79× | Movies & TV |
| Diplomacy | 2.32× | Politics & Society |
| Derivative (finance) | 1.82× | Business & Career |
| Individualism | 1.58× | Politics & Society |
| Italo disco | 2.33× | Music & Radio |
| Duvet | 1.71× | Home & Garden |
| Photovoltaic system | 1.69× | Home & Garden |
| Monopoly (game) | 1.6× | Games |
| Image scanner | 1.66× | Technology & Electronics |
| Hulk Hogan | 1.65× | Sports |
| Freedom of speech | 1.53× | Politics & Society |
| Elderly care | 1.55× | Health |
| Milwaukee Brewers | 1.56× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.31 |
| Convenience Orientation | PREMIUM | 1.27 |
| Individualism | JOY | 1.23 |
| Sustainability | BALANCE | 1.19 |
| Family Orientation | CONSERVATISM | 1.18 |
| Career Orientation | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
See Law audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Law have in Canada?
Law has an estimated audience of 8,220,984 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Law fans?
52.7% of Law fans are female, 47.3% are male, with an average age of 42.5 years.
Which brands do Law fans like most?
Law fans show strongest brand affinity for Real property (2.34×), Sustainable energy (1.8×), and Western Union (1.62×) over the country average.
Where do Law fans live in Canada?
Law fans in Canada are most concentrated in Ontario (reach 5,618,011), British Columbia (reach 1,577,056), and Quebec (reach 1,565,353). These three regions account for the largest share of the active audience.
What other brands do Law fans also like?
Beyond Law itself, the audience over-indexes on Sustainable energy (1.8×), Western Union (1.62×), Tabloid (newspaper format) (1.58×), and NASDAQ (1.56×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.