A data profile of the people who buy, follow and care about Law in Canada — modelled from more than twelve digital signal sources. Law has an estimated audience of 8,220,984 people in Canada.
The average Law fan in Canada is 42.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Sustainable energy, Western Union, with strongest over-indexing on Real property (2.34× the country average).
Demographically, the Law audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Tradition, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Law fan in Canada is balanced, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Law profile in Canada.
52.7% are female, 47.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.5 |
| Estimated audience size | 8,220,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Law audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
Where the Law audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5.5M | 1.63× | |
| 02 | British Columbia | ~1.5M | 1.28× | |
| 03 | Alberta | ~1M | 1.20× | |
| 04 | Saskatchewan | ~300K | 1.16× | |
| 05 | Manitoba | ~300K | 1.04× | |
| 06 | New Brunswick | ~200K | 0.93× | |
| 07 | Nova Scotia | ~200K | 0.89× | |
| 08 | Prince Edward Island | ~40K | 0.87× | |
| 09 | Quebec | ~1.5M | 0.80× | |
| 10 | Newfoundland and Labrador | ~100K | 0.77× |
The strongest cross-interests of the Law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.34× | ||
| 02 | Italo disco | Music & Radio | 2.33× | ||
| 03 | Diplomacy | Politics & Society | 2.32× | ||
| 04 | Derivative (finance) | Business & Career | 1.82× | ||
| 05 | Sustainable energy | Home & Garden | 1.80× | ||
| 06 | Orlando Bloom | Movies & TV | 1.79× | ||
| 07 | Duvet | Home & Garden | 1.71× | ||
| 08 | Photovoltaic system | Home & Garden | 1.69× | ||
| 09 | Image scanner | Technology & Electronics | 1.66× | ||
| 10 | Hulk Hogan | Sports | 1.65× | ||
| 11 | Western Union | Business & Career | 1.62× | ||
| 12 | Monopoly (game) | Games | 1.60× | ||
| 13 | Tabloid (newspaper format) | Literature | 1.58× | ||
| 14 | Individualism | Politics & Society | 1.58× | ||
| 15 | NASDAQ | Business & Career | 1.56× | ||
| 16 | Milwaukee Brewers | Sports | 1.56× | ||
| 17 | Elderly care | Health | 1.55× | ||
| 18 | Non-alcoholic beverage | Food & Beverages | 1.53× | ||
| 19 | Freedom of speech | Politics & Society | 1.53× | ||
| 20 | Bored Panda | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.31× | |
| Convenience Orientation | PREMIUM | 1.27× | |
| Individualism | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Design Affinity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.84× |
Law has an estimated audience of 8,220,984 people in Canada, concentrated in Ontario and British Columbia.
52.7% of Law fans are female, 47.3% are male, with an average age of 42.5 years.
Law fans show strongest brand affinity for Real property (2.34×), Sustainable energy (1.8×), and Western Union (1.62×) over the country average.
Law fans in Canada are most concentrated in Ontario (reach ~5.5M), British Columbia (reach ~1.5M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Law itself, the audience over-indexes on Sustainable energy (1.8×), Western Union (1.62×), Tabloid (newspaper format) (1.58×), and NASDAQ (1.56×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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