Law Audience in Italy
Law has an estimated audience of 18,604,166 people in Italy. 55.4% are female, 44.6% are male, average age 44.7. Top brand affinities: Progressive rock, General practitioner, Instant messaging, Pillow, Dentistry.
Top brand affinities include Progressive rock, General practitioner, Instant messaging, with strongest over-indexing on Progressive rock (5.61× the country average). Demographically, the Law audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Community Orientation.
Category: Business & Career · Type: Topic
Demographics of Law fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 44.7 |
| Estimated audience size | 18,604,166 |
Audience persona
The typical Law fan in Italy is more female, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 5.61× | Music & Radio |
| General practitioner | 4.13× | Health |
| Instant messaging | 2.8× | Internet & Social Media |
| Pillow | 4.81× | Home & Garden |
| Dentistry | 3.82× | Business & Career |
| Bruce Willis | 4.74× | Movies & TV |
| Kawasaki | 3.7× | Cars & Mobility |
| Europcar | 5.79× | Cars & Mobility |
| Day trading | 5.97× | Business & Career |
| Slovenia | 2.14× | Travel & Leisure |
| Charles Leclerc | 4.14× | Sports |
| Meat | 1.75× | Food & Beverages |
| Google Maps | 1.74× | Internet & Social Media |
| Expert (company) | 2.58× | Shopping |
| Saatchi Gallery | 5.44× | Arts & Culture |
| Doctor of Medicine | 3.03× | Business & Career |
| Rose | 3.12× | Home & Garden |
| Bedroom furniture | 2.62× | Home & Garden |
| Tattoos | 1.5× | Fashion & Accessoires |
| Adriana Lima | 5.28× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.45 |
| Community Orientation | OPEN | 1.3 |
| Patriotism | CONSERVATISM | 1.26 |
| Career Orientation | POWER | 1.04 |
| Family Orientation | CONSERVATISM | 0.99 |
| Extroversion | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
See Law audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.