A data profile of the people who buy, follow and care about Law in Italy — modelled from more than twelve digital signal sources. Law has an estimated audience of 18,604,166 people in Italy.
Law has an estimated audience of 18,604,166 people in Italy. 55.4% are female, 44.6% are male, average age 44.7. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Volunteering, Satire.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.74× the country average).
Demographically, the Law audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Law fan in Italy is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Law profile in Italy.
55.4% are female, 44.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 44.7 |
| Estimated audience size | 18,604,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Law audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.74× | ||
| 02 | New Testament | Politics & Society | 3.58× | ||
| 03 | Satire | Literature | 3.08× | ||
| 04 | General practitioner | Health | 2.79× | ||
| 05 | Master of Business Administration | Business & Career | 2.65× | ||
| 06 | Doctor of Medicine | Business & Career | 2.50× | ||
| 07 | Volunteering | Politics & Society | 2.45× | ||
| 08 | Mediaset | Technology & Electronics | 2.37× | ||
| 09 | Dentistry | Business & Career | 2.28× | ||
| 10 | Champagne | Food & Beverages | 1.98× | ||
| 11 | Political science | Business & Career | 1.94× | ||
| 12 | Internet & Social Media | 1.83× | |||
| 13 | Personal finance | Business & Career | 1.78× | ||
| 14 | Nonprofit organization | Politics & Society | 1.66× | ||
| 15 | Musical theatre | Movies & TV | 1.62× | ||
| 16 | Singer-songwriter | Music & Radio | 1.59× | ||
| 17 | Milk | Food & Beverages | 1.53× | ||
| 18 | Genetics | Kids & Family | 1.53× | ||
| 19 | Financial services | Business & Career | 1.51× | ||
| 20 | Innovation | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Patriotism | CONSERVATISM | 1.29× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| DIY Mentality | THRILL | 0.86× | |
| Mindfulness | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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