Rascasse Audience Intelligence

Law Audience in United States

Name: Law — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Law in United States — modelled from more than twelve digital signal sources. Law has an estimated audience of 78,765,676 people in United States.

#119among Topic in United States #21in Business & Career

The average Law fan in United States is 42.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Drawing, Genetics, with strongest over-indexing on Real property (2.44× the country average).

Demographically, the Law audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

The typical Law fan in United States is balanced, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Law profile in United States.

Audience size

78.8M

in United States

Gender

53.4%♀

46.6% male

Age

42.2

average years

Country rank

#150

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Law fans

53.4% are female, 46.6% are male, average age 42.2.

Fig. 02

Gender split

53.4%

Female

46.6%

Male

Demographic split for Law audience in United States
Metric	Value
Female	53.4%
Male	46.6%
Average age	42.2
Estimated audience size	78,765,676

Fig. 03

Age distribution

Age distribution of the Law audience in United States
Age bracket	Share	%
16-19		15%
20-29		16%
30-39		19%
40-49		22%
50+		28%

Fig. 04

Worldwide distribution

21.9%

of the worldwide Law audience comes from United States.

Worldwide audience distribution share by country for Law
Country	Share
United States	21.9%
Brazil	5.9%
Italy	5.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Law audience in United States is strongest.

Fig. 05

Top regions by affinity

Law fans by region: top regions in United States
#	Region	Reach	×
01	Wyoming	~200K	1.49×
02	Oklahoma	~1M	1.38×
03	Virginia	~2.5M	1.27×
04	Maryland	~1.5M	1.26×
05	Louisiana	~1M	1.23×
06	Kentucky	~1M	1.22×
07	Kansas	~700K	1.20×
08	Georgia	~3M	1.18×
09	Idaho	~500K	1.15×
10	Florida	~6M	1.13×
11	Mississippi	~700K	1.13×
12	Alabama	~1M	1.12×
13	Arkansas	~700K	1.12×
14	Arizona	~2M	1.10×
15	Missouri	~1.5M	1.08×
16	South Dakota	~200K	1.07×
17	North Dakota	~200K	1.05×
18	New Mexico	~400K	1.02×
19	Texas	~7M	1.01×
20	Pennsylvania	~2.5M	1.01×
21	North Carolina	~2.5M	1.01×
22	South Carolina	~1M	0.99×
23	Nebraska	~400K	0.98×
24	Montana	~200K	0.98×
25	Illinois	~2.5M	0.97×
26	Oregon	~900K	0.97×
27	Maine	~300K	0.97×
28	Tennessee	~1.5M	0.96×
29	Ohio	~2.5M	0.94×
30	Michigan	~2M	0.94×
31	California	~8M	0.93×
32	Iowa	~600K	0.91×
33	Washington	~1.5M	0.89×
34	Delaware	~200K	0.89×
35	Alaska	~100K	0.89×
36	New Hampshire	~300K	0.88×
37	Hawaii	~300K	0.87×
38	Washington, District of Columbia	~200K	0.87×
39	Wisconsin	~1M	0.86×
40	New Jersey	~1.5M	0.85×
41	Colorado	~1M	0.84×
42	Minnesota	~900K	0.84×
43	Nevada	~600K	0.84×
44	Utah	~600K	0.82×
45	New York	~3.5M	0.81×
46	Connecticut	~600K	0.80×
47	Vermont	~100K	0.80×
48	Massachusetts	~1M	0.79×
49	Rhode Island	~200K	0.77×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Law audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Law audience
#	Interest	Category	×
01	Real property	Home & Garden	2.44×
02	Law firm	Business & Career	2.14×
03	Political science	Business & Career	2.13×
04	Compact car	Cars & Mobility	1.92×
05	Made in USA	Business & Career	1.76×
06	Hormone	Health	1.75×
07	Dentistry	Business & Career	1.71×
08	Natural gas	Cars & Mobility	1.70×
09	Non-governmental organization	Politics & Society	1.69×
10	Democracy	Politics & Society	1.63×
11	Crossword	Games	1.62×
12	Fundraising	Business & Career	1.58×
13	Risk management	Business & Career	1.58×
14	Meteorology	Home & Garden	1.57×
15	Talk radio	Music & Radio	1.55×
16	Genetics	Kids & Family	1.54×
17	Drawing	Home & Garden	1.53×
18	Adoption	Kids & Family	1.53×
19	Lodging	Travel & Leisure	1.52×
20	NASDAQ	Business & Career	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Law audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Law audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.25×
Career Orientation	POWER	1.24×
Patriotism	CONSERVATISM	1.24×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Law audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.82×
Design Affinity	PREMIUM	0.85×
Pet Ownership	JOY	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Law have in United States?

Law has an estimated audience of 78,765,676 people in United States, concentrated in California and Texas.

What is the gender split and age of Law fans?

53.4% of Law fans are female, 46.6% are male, with an average age of 42.2 years.

Which brands do Law fans like most?

Law fans show strongest brand affinity for Real property (2.44×), Drawing (1.53×), and Genetics (1.54×) over the country average.

Where do Law fans live in United States?

Law fans in United States are most concentrated in California (reach ~8M), Texas (reach ~7M), and Florida (reach ~6M). These three regions account for the largest share of the active audience.

What other brands do Law fans also like?

Beyond Law itself, the audience over-indexes on Drawing (1.53×), Genetics (1.54×), Dentistry (1.71×), and Political science (2.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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