Law Audience in United States
Law has an estimated audience of 78,765,676 people in United States. 53.4% are female, 46.6% are male, average age 42.2. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (19.66× the country average). Demographically, the Law audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Business & Career · Type: Topic
Demographics of Law fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 42.2 |
| Estimated audience size | 78,765,676 |
Audience persona
The typical Law fan in United States is balanced, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 19.66× | Business & Career |
| Google Maps | 16.66× | Internet & Social Media |
| CarGurus | 20.37× | Cars & Mobility |
| Indeed.com | 12.07× | Business & Career |
| Circle K | 16.88× | Shopping |
| DeviantArt | 16.08× | Internet & Social Media |
| Enterprise Rent-A-Car | 13.62× | Cars & Mobility |
| Aaron Rodgers | 14.07× | Sports |
| AccuWeather | 13.7× | Home & Garden |
| ICloud | 19.71× | Technology & Electronics |
| Beetlejuice | 10.02× | Movies & TV |
| Khan Academy | 16.97× | Business & Career |
| Google News | 11.91× | News |
| Bruce Willis | 14.58× | Movies & TV |
| Kendra Scott | 17.57× | Fashion & Accessoires |
| Jeff Bezos | 18.18× | Business & Career |
| Blake Lively | 15.32× | Movies & TV |
| Demi Moore | 14.12× | Movies & TV |
| Matthew McConaughey | 13.57× | Movies & TV |
| Nicole Kidman | 13.65× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.15 |
| Luxury Orientation | PREMIUM | 1.61 |
| Extroversion | THRILL | 1.16 |
| Social Media Usage | JOY | 1.02 |
| Price Sensitivity | PREMIUM | 1.02 |
| Family Orientation | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
See Law audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.