Law Audience in United States
Law has an estimated audience of 78,765,676 people in United States. 53.4% are female, 46.6% are male, average age 42.2. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, Grinch.
Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (14.36× the country average). Demographically, the Law audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Business & Career · Type: Topic
Demographics of Law fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 42.2 |
| Estimated audience size | 78,765,676 |
Audience persona
The typical Law fan in United States is balanced, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 14.36× | Internet & Social Media |
| Governor of Michigan | 17.27× | Politics & Society |
| Wok | 12.99× | Food & Beverages |
| Vocal harmony | 8.81× | Music & Radio |
| Grinch | 7.24× | Movies & TV |
| Google Home | 11.02× | Technology & Electronics |
| Hibachi | 12.81× | Food & Beverages |
| headspace | 14.93× | Health |
| Historic site | 6.63× | Arts & Culture |
| Cherish (group) | 16.05× | Music & Radio |
| Grace Slick | 12.5× | Music & Radio |
| Hipster | 13.62× | Politics & Society |
| Fairy godmother | 10.02× | Literature |
| Elsword | 21× | Games |
| El Paso County, Colorado | 15.85× | Travel & Leisure |
| No Escape (1994 film) | 13.53× | Movies & TV |
| TV Fanatic | 12.3× | Movies & TV |
| Kikar HaShabbat | 18.1× | News |
| Guitarist (magazine) | 12.21× | Music & Radio |
| La Jolla | 8.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.15 |
| Luxury Orientation | PREMIUM | 1.61 |
| Extroversion | THRILL | 1.16 |
| Social Media Usage | JOY | 1.02 |
| Price Sensitivity | PREMIUM | 1.02 |
| Family Orientation | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
See Law audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.