Compact car Audience in United States

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Compact car has an estimated audience of 12,744,073 people in United States. 27.0% are female, 73.0% are male, average age 41.4. Top regions: Texas, California, Florida. Top brand affinities: Crossover (automobile), CarMax, Car classification, General Motors, CarGurus.

The average Compact car fan in United States is 41.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Crossover (automobile), CarMax, Car classification, with strongest over-indexing on Crossover (automobile) (8.97× the country average). Demographically, the Compact car audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Compact car fans

Demographic split for Compact car audience in United States
MetricValue
Female27.0%
Male73.0%
Average age41.4
Estimated audience size12,744,073

Audience persona

The typical Compact car fan in United States is more male, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Crossover (automobile).

Top regions in United States

Top regions ranked by reach for Compact car in United States
RegionReachAffinity
Texas1,521,7851.39×
California1,415,3831.01×
Florida1,090,8441.26×
New York779,3271.09×
Pennsylvania576,4631.34×
North Carolina511,0881.33×
Georgia509,5081.3×
Illinois498,1171.17×
New Jersey406,8681.26×
Ohio391,7051×
Virginia373,7971.2×
Michigan314,0630.94×
Maryland308,5841.41×
Massachusetts290,5281.16×
Tennessee267,6311.05×
Arizona261,5781.01×
Colorado240,4551.2×
Washington235,4140.92×
Indiana226,2510.97×
South Carolina219,9121.15×
Missouri214,6041.04×
Louisiana197,8531.2×
Minnesota192,0121.05×
Alabama176,6020.99×
Connecticut168,6931.32×
Wisconsin168,4300.88×
Kentucky162,4621.02×
Nevada147,8351.2×
Oklahoma137,9820.98×
Oregon111,5170.76×
Iowa98,6490.94×
Kansas98,3360.98×
Mississippi95,5010.91×
Utah94,4440.83×
Arkansas85,0380.81×
Hawaii83,7561.53×
Nebraska60,1000.94×
New Mexico49,6940.78×
Washington, District of Columbia48,1921.26×
West Virginia44,7950.75×
Idaho39,7620.62×
New Hampshire37,7390.75×
Delaware36,2201.03×
Maine35,2290.77×
Rhode Island32,4440.8×
Alaska20,5930.76×
South Dakota20,5280.7×
North Dakota18,1000.69×
Montana17,7330.5×
Vermont13,6090.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Compact car audience
BrandAffinityCategory
Crossover (automobile)8.97×Cars & Mobility
CarMax5.41×Cars & Mobility
Car classification6.92×Cars & Mobility
General Motors5.4×Cars & Mobility
CarGurus5.09×Cars & Mobility
SUVs3.44×Cars & Mobility
Commercial vehicle5.3×Cars & Mobility
Road4.04×Travel & Leisure
Nissan Rogue13.15×Cars & Mobility
Wheel3.86×Cars & Mobility
Kelley Blue Book5.76×Movies & TV
Automobiles2.39×Cars & Mobility
Craigslist3.16×Shopping
Family car7.71×Cars & Mobility
U.S. state2.28×Travel & Leisure
Lowe's2.63×Shopping
Google Maps2.84×Internet & Social Media
Price2.78×Shopping
Dump truck4.83×Cars & Mobility
AutoZone2.82×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Compact car audience
TraitClusterScore
Family OrientationCONSERVATISM1.97
Early Adopter MentalityPOWER1.59
Luxury OrientationPREMIUM1.51
Sports ActivityPOWER1.38
LGBTQ+ IdentityOPEN1.32
ExtroversionTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Compact car
CountryShare
United States17.8%
Italy6.6%
Japan6.1%

See Compact car audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Compact car have in United States?

Compact car has an estimated audience of 12,744,073 people in United States, concentrated in Texas and California.

What is the gender split and age of Compact car fans?

27.0% of Compact car fans are female, 73.0% are male, with an average age of 41.4 years.

Which brands do Compact car fans like most?

Compact car fans show strongest brand affinity for Crossover (automobile) (8.97×), CarMax (5.41×), and Car classification (6.92×) over the country average.

Where do Compact car fans live in United States?

Compact car fans in United States are most concentrated in Texas (reach 1,521,785), California (reach 1,415,383), and Florida (reach 1,090,844). These three regions account for the largest share of the active audience.

What other brands do Compact car fans also like?

Beyond Compact car itself, the audience over-indexes on CarMax (5.41×), Car classification (6.92×), General Motors (5.4×), and CarGurus (5.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Compact car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.