Rascasse Audience Intelligence

Compact car Audience in United States

A data profile of the people who buy, follow and care about Compact car in United States — modelled from more than twelve digital signal sources. Compact car has an estimated audience of 12,744,073 people in United States.

#14among Car type in United States#1862among Topic in United States#105in Cars & Mobility

The average Compact car fan in United States is 41.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Crossover (automobile), CarMax, General Motors, with strongest over-indexing on Crossover (automobile) (8.97× the country average).

Demographically, the Compact car audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Compact car fan in United States is more male, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Crossover (automobile).

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Compact car profile in United States.

Audience size
12.7M
in United States
Gender
27.0%♀
73.0% male
Age
41.4
average years
Country rank
#2800
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Compact car fans

27.0% are female, 73.0% are male, average age 41.4.

Fig. 02

Gender split

27.0%
Female
73.0%
Male
Demographic split for Compact car audience in United States
MetricValue
Female27.0%
Male73.0%
Average age41.4
Estimated audience size12,744,073
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Compact car audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3917%
40-4920%
50+28%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Compact car audience comes from United States.

Worldwide audience distribution share by country for Compact car
CountryShare
United States17.8%
Italy6.6%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Compact car audience in United States is strongest.

Fig. 05

Top regions by affinity

Compact car fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~80K1.38×
02Texas~1.5M1.37×
03Pennsylvania~600K1.32×
04Maryland~300K1.32×
05North Carolina~500K1.30×
06Connecticut~200K1.24×
07Georgia~500K1.23×
08Louisiana~200K1.23×
09Florida~1M1.22×
10South Carolina~200K1.22×
11New Jersey~400K1.21×
12Colorado~200K1.20×
13Washington, District of Columbia~50K1.19×
14Virginia~400K1.16×
15Illinois~500K1.13×
16Massachusetts~300K1.11×
17Nevada~100K1.11×
18Tennessee~300K1.04×
19Minnesota~200K1.03×
20Delaware~40K1.03×
21Missouri~200K1.02×
22Alabama~200K1.02×
23Kentucky~200K1.01×
24Ohio~400K1.00×
25Arizona~300K1.00×
26Nebraska~60K1.00×
27Indiana~200K0.99×
28Kansas~100K0.99×
29California~1.5M0.98×
30Oklahoma~100K0.98×
31Mississippi~100K0.98×
32New York~700K0.97×
33Iowa~100K0.95×
34Michigan~300K0.94×
35Alaska~30K0.94×
36Arkansas~100K0.91×
37Wisconsin~200K0.90×
38West Virginia~50K0.90×
39South Dakota~30K0.89×
40Rhode Island~40K0.88×
41New Mexico~60K0.87×
42Maine~40K0.87×
43North Dakota~20K0.87×
44Washington~200K0.86×
45Vermont~20K0.86×
46Utah~100K0.84×
47New Hampshire~40K0.83×
48Montana~30K0.81×
49Idaho~50K0.78×
50Oregon~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Compact car, United States
0.77×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Compact car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Compact car audience
#·InterestCategoryAffinity×
01Nissan RogueCars & Mobility13.15×
02Crossover (automobile)Cars & Mobility8.97×
03Family carCars & Mobility7.71×
04Car classificationCars & Mobility6.92×
05Kelley Blue BookMovies & TV5.76×
06CarMaxCars & Mobility5.41×
07General MotorsCars & Mobility5.40×
08Commercial vehicleCars & Mobility5.30×
09Haul truckCars & Mobility5.29×
10CarGurusCars & Mobility5.09×
11Dump truckCars & Mobility4.83×
12RoadTravel & Leisure4.04×
13O'Reilly Auto PartsCars & Mobility4.03×
14WheelCars & Mobility3.86×
15SUVsCars & Mobility3.44×
16Google MapsInternet & Social Media2.84×
17AutoZoneCars & Mobility2.82×
18PriceShopping2.78×
19AutomobilesCars & Mobility2.39×
20U.S. stateTravel & Leisure2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Compact car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Compact car audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.79×
Need for SecurityCONSERVATISM2.43×
PatriotismCONSERVATISM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Compact car audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Design AffinityPREMIUM0.96×
MindfulnessBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Compact car have in United States?

Compact car has an estimated audience of 12,744,073 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Compact car fans?

27.0% of Compact car fans are female, 73.0% are male, with an average age of 41.4 years.

03

Which brands do Compact car fans like most?

Compact car fans show strongest brand affinity for Crossover (automobile) (8.97×), CarMax (5.41×), and General Motors (5.4×) over the country average.

04

Where do Compact car fans live in United States?

Compact car fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Compact car fans also like?

Beyond Compact car itself, the audience over-indexes on CarMax (5.41×), General Motors (5.4×), Car classification (6.92×), and CarGurus (5.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Compact car audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Compact car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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