Law firm Audience in United States

Law firm logo

Law firm has an estimated audience of 16,183,225 people in United States. 48.5% are female, 51.5% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Law, Lawsuit, FIFA World Cup, Legal education, Staples Inc..

The average Law firm fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Law, Lawsuit, FIFA World Cup, with strongest over-indexing on Law (2.14× the country average). Demographically, the Law firm audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Law firm fans

Demographic split for Law firm audience in United States
MetricValue
Female48.5%
Male51.5%
Average age43.0
Estimated audience size16,183,225

Audience persona

The typical Law firm fan in United States is balanced, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Law.

Top regions in United States

Top regions ranked by reach for Law firm in United States
RegionReachAffinity
California1,870,1341.05×
Texas1,571,0051.13×
Florida1,212,0601.11×
New York1,062,9211.18×
North Carolina529,6781.09×
Georgia521,8691.05×
Illinois520,0270.96×
Pennsylvania402,0070.74×
Ohio356,0380.71×
Virginia353,8590.9×
New Jersey349,6340.85×
South Carolina336,5151.38×
Michigan331,6000.78×
Washington298,2920.92×
Tennessee296,5980.91×
Missouri256,8350.98×
Colorado255,0511×
Arizona237,5570.72×
Louisiana224,3061.07×
Oregon198,5311.07×
Maryland197,9660.71×
Wisconsin196,5380.81×
Alabama196,1840.87×
Minnesota194,9530.84×
Indiana189,1820.64×
Massachusetts179,3590.56×
Nevada167,9401.07×
Mississippi163,1061.22×
Oklahoma158,2000.88×
Arkansas154,4431.16×
Alaska154,1274.45×
Kentucky147,7910.73×
Utah146,3501.01×
Kansas143,4191.12×
Connecticut121,6010.75×
Iowa116,8070.88×
Idaho99,5891.23×
New Mexico83,0841.02×
Montana67,2691.5×
Nebraska63,0560.78×
Washington, District of Columbia62,4841.28×
South Dakota55,5961.49×
West Virginia42,8910.57×
New Hampshire40,9470.64×
Hawaii38,9270.56×
Maine33,1210.57×
North Dakota31,2040.94×
Delaware30,7070.69×
Wyoming29,5251.23×
Rhode Island26,9060.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Law firm audience
BrandAffinityCategory
Law2.14×Business & Career
Lawsuit3.64×Business & Career
FIFA World Cup2.01×Sports
Legal education6.33×Business & Career
Staples Inc.2.11×Business & Career
Insurance1.51×Business & Career
Instant messaging1.57×Internet & Social Media
Liga MX3.4×Sports
Richard Ayoade13.59×Movies & TV
AutoZone1.51×Cars & Mobility
Wawa Inc.2.07×Shopping
Court2.4×Business & Career
Real Madrid C.F.1.77×Sports
Powerball1.52×Games
Mexico1.6×Travel & Leisure
AAA (band)2.94×Music & Radio
Guatemala2.41×Travel & Leisure
Judge2.79×Business & Career
Spanish language1.89×Politics & Society
Spain2.03×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Law firm audience
TraitClusterScore
Risk AppetiteTHRILL2.09
Need for SecurityCONSERVATISM1.4
Career OrientationPOWER1.35
Family OrientationCONSERVATISM1.3
Quality AwarenessPREMIUM1.27
Luxury OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Law firm
CountryShare
United States35.7%
Japan7.2%
Brazil6.2%

See Law firm audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Law firm have in United States?

Law firm has an estimated audience of 16,183,225 people in United States, concentrated in California and Texas.

What is the gender split and age of Law firm fans?

48.5% of Law firm fans are female, 51.5% are male, with an average age of 43.0 years.

Which brands do Law firm fans like most?

Law firm fans show strongest brand affinity for Law (2.14×), Lawsuit (3.64×), and FIFA World Cup (2.01×) over the country average.

Where do Law firm fans live in United States?

Law firm fans in United States are most concentrated in California (reach 1,870,134), Texas (reach 1,571,005), and Florida (reach 1,212,060). These three regions account for the largest share of the active audience.

What other brands do Law firm fans also like?

Beyond Law firm itself, the audience over-indexes on Lawsuit (3.64×), FIFA World Cup (2.01×), Legal education (6.33×), and Staples Inc. (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Law firm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.