Rascasse Audience Intelligence

Law firm Audience in United States

A data profile of the people who buy, follow and care about Law firm in United States — modelled from more than twelve digital signal sources. Law firm has an estimated audience of 16,183,225 people in United States.

#1457among Topic in United States#227in Business & Career

The average Law firm fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, Law, Lawsuit, with strongest over-indexing on FIFA World Cup 2026 (1.64× the country average).

Demographically, the Law firm audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Law firm fan in United States is balanced, around 43.0 years old, with strong Tradition tendencies and a notable affinity for FIFA World Cup 2026.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Law firm profile in United States.

Audience size
16.2M
in United States
Gender
48.5%♀
51.5% male
Age
43.0
average years
Country rank
#2137
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Law firm fans

48.5% are female, 51.5% are male, average age 43.0.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Law firm audience in United States
MetricValue
Female48.5%
Male51.5%
Average age43.0
Estimated audience size16,183,225
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Law firm audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Law firm audience comes from United States.

Worldwide audience distribution share by country for Law firm
CountryShare
United States35.7%
Japan7.2%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Law firm audience in United States is strongest.

Fig. 05

Top regions by affinity

Law firm fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~100K4.02×
02Washington, District of Columbia~80K1.66×
03Ohio~800K1.57×
04Virginia~600K1.41×
05California~2.5M1.38×
06Kansas~200K1.38×
07Montana~60K1.28×
08South Dakota~50K1.28×
09South Carolina~300K1.22×
10North Dakota~40K1.22×
11Texas~1.5M1.18×
12Oregon~200K1.17×
13Wyoming~30K1.17×
14Colorado~300K1.16×
15New York~1M1.15×
16Florida~1.5M1.14×
17Louisiana~200K1.12×
18Mississippi~100K1.12×
19Tennessee~400K1.11×
20Idaho~90K1.07×
21Washington~300K1.06×
22Arkansas~100K1.05×
23North Carolina~500K1.03×
24Georgia~500K1.01×
25Missouri~300K1.00×
26Nevada~200K0.99×
27New Mexico~80K0.95×
28Illinois~500K0.93×
29Utah~100K0.92×
30New Jersey~400K0.90×
31Iowa~100K0.87×
32Oklahoma~200K0.86×
33Delaware~40K0.86×
34Alabama~200K0.85×
35Minnesota~200K0.84×
36Nebraska~70K0.83×
37Wisconsin~200K0.77×
38Pennsylvania~400K0.76×
39Arizona~300K0.76×
40Maryland~200K0.75×
41Kentucky~200K0.75×
42Connecticut~100K0.75×
43Michigan~300K0.73×
44West Virginia~50K0.73×
45New Hampshire~50K0.71×
46Rhode Island~40K0.69×
47Maine~40K0.67×
48Indiana~200K0.65×
49Hawaii~40K0.64×
50Massachusetts~200K0.60×
Fig. 06

Affinity by region

Affinity by region — Law firm, United States
0.60×1.00×4.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Law firm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Law firm audience
#·InterestCategoryAffinity×
01Richard AyoadeMovies & TV13.59×
02Legal educationBusiness & Career6.33×
03KhanMusic & Radio5.99×
04LawsuitBusiness & Career3.64×
05Liga MXSports3.40×
06AAA (band)Music & Radio2.94×
07JudgeBusiness & Career2.79×
08GuatemalaTravel & Leisure2.41×
09CourtBusiness & Career2.40×
10LawBusiness & Career2.14×
11Staples Inc.Business & Career2.11×
12Wawa Inc.Shopping2.07×
13FIFA World CupSports2.01×
14Real Madrid C.F.Sports1.77×
15FIFA World Cup 2026Sports1.64×
16MexicoTravel & Leisure1.60×
17Instant messagingInternet & Social Media1.57×
18PowerballGames1.52×
19InsuranceBusiness & Career1.51×
20AutoZoneCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Law firm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Law firm audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.42×
Need for SecurityCONSERVATISM1.42×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Law firm audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.05×
Sports ActivityPOWER1.08×
Design AffinityPREMIUM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Law firm have in United States?

Law firm has an estimated audience of 16,183,225 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Law firm fans?

48.5% of Law firm fans are female, 51.5% are male, with an average age of 43.0 years.

03

Which brands do Law firm fans like most?

Law firm fans show strongest brand affinity for FIFA World Cup 2026 (1.64×), Law (2.14×), and Lawsuit (3.64×) over the country average.

04

Where do Law firm fans live in United States?

Law firm fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Law firm fans also like?

Beyond Law firm itself, the audience over-indexes on Law (2.14×), Lawsuit (3.64×), FIFA World Cup (2.01×), and Legal education (6.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Law firm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Law firm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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