Lawsuit Audience in United States

Lawsuit logo

Lawsuit has an estimated audience of 24,578,057 people in United States. 50.9% are female, 49.1% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Jesse Plemons, Nebraska Cornhuskers football, HydraFacial, Kendra Scott, TeachHUB.

The average Lawsuit fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jesse Plemons, Nebraska Cornhuskers football, HydraFacial, with strongest over-indexing on Jesse Plemons (2.45× the country average). Demographically, the Lawsuit audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Lawsuit fans

Demographic split for Lawsuit audience in United States
MetricValue
Female50.9%
Male49.1%
Average age41.9
Estimated audience size24,578,057

Audience persona

The typical Lawsuit fan in United States is balanced, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Lawsuit in United States
RegionReachAffinity
California3,002,1961.11×
Texas2,226,3341.05×
Florida1,987,6811.19×
New York1,438,3861.05×
Illinois964,1881.18×
Georgia934,3311.23×
Pennsylvania927,7851.12×
North Carolina812,4481.1×
Ohio703,6100.93×
Michigan672,4201.05×
Minnesota615,5631.75×
Virginia612,9441.02×
New Jersey601,3170.96×
Tennessee599,5341.22×
Washington522,5601.06×
Maryland465,9091.1×
Indiana448,2691×
Alabama433,2841.26×
Missouri426,7761.08×
South Carolina418,4901.13×
Louisiana385,2711.22×
Arizona372,7500.74×
Massachusetts351,8580.73×
Wisconsin329,7750.89×
Kentucky328,8601.07×
Mississippi312,1201.54×
Colorado306,1970.79×
Oregon297,3291.06×
Oklahoma281,7481.03×
Nevada264,9891.11×
Arkansas252,2091.25×
Connecticut218,9910.89×
Iowa193,0940.95×
Utah181,8510.83×
Kansas165,4180.85×
New Mexico136,4081.11×
Idaho113,0660.92×
West Virginia110,5600.97×
Nebraska98,4200.8×
Washington, District of Columbia87,4331.18×
Hawaii84,2310.8×
New Hampshire76,4160.79×
Maine70,1120.8×
Montana60,4100.89×
Delaware59,5700.88×
Rhode Island57,0680.73×
South Dakota45,5050.8×
North Dakota43,9250.87×
Wyoming29,9350.82×
Alaska29,1780.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lawsuit audience
BrandAffinityCategory
Jesse Plemons2.45×Movies & TV
Nebraska Cornhuskers football2.4×Sports
HydraFacial4.73×Beauty & Wellness
Kendra Scott1.59×Fashion & Accessoires
TeachHUB2.08×Business & Career
Urban horticulture1.73×Home & Garden
Glossier2.4×Beauty & Wellness
N1 road (South Africa)1.66×Travel & Leisure
Charlamagne Tha God3.83×Movies & TV
Home staging2.08×Home & Garden
Isla Holbox9.86×Travel & Leisure
Business English2.2×Business & Career
Jeep Wagoneer2.17×Cars & Mobility
MK1.56×Music & Radio
Keene, New Hampshire7.27×Travel & Leisure
Queens College, City University of New York2.66×Business & Career
Kento Yamazaki4×Movies & TV
Northrop Grumman2.31×Business & Career
19 Kids and Counting1.82×Movies & TV
Nipsey Hussle1.9×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lawsuit audience
TraitClusterScore
Risk AppetiteTHRILL2.21
PatriotismCONSERVATISM1.52
Luxury OrientationPREMIUM1.34
Family OrientationCONSERVATISM1.33
Need for SecurityCONSERVATISM1.33
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Lawsuit
CountryShare
United States57.8%
Brazil9.8%
United Kingdom3.2%

See Lawsuit audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Lawsuit have in United States?

Lawsuit has an estimated audience of 24,578,057 people in United States, concentrated in California and Texas.

What is the gender split and age of Lawsuit fans?

50.9% of Lawsuit fans are female, 49.1% are male, with an average age of 41.9 years.

Which brands do Lawsuit fans like most?

Lawsuit fans show strongest brand affinity for Jesse Plemons (2.45×), Nebraska Cornhuskers football (2.4×), and HydraFacial (4.73×) over the country average.

Where do Lawsuit fans live in United States?

Lawsuit fans in United States are most concentrated in California (reach 3,002,196), Texas (reach 2,226,334), and Florida (reach 1,987,681). These three regions account for the largest share of the active audience.

What other brands do Lawsuit fans also like?

Beyond Lawsuit itself, the audience over-indexes on Nebraska Cornhuskers football (2.4×), HydraFacial (4.73×), Kendra Scott (1.59×), and TeachHUB (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lawsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.