A data profile of the people who buy, follow and care about Lawsuit in Brazil — modelled from more than twelve digital signal sources. Lawsuit has an estimated audience of 4,150,896 people in Brazil.
Lawsuit has an estimated audience of 4,150,896 people in Brazil. 57.0% are female, 43.0% are male, average age 37.2. Top brand affinities: Tax deduction, Riachuelo, Accounting, Activism, Banco do Brasil.
Top brand affinities include Tax deduction, Riachuelo, Accounting, with strongest over-indexing on Tax deduction (30.43× the country average).
Demographically, the Lawsuit audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Lawsuit fan in Brazil is more female, around 37.2 years old, with strong Community Orientation tendencies and a notable affinity for Tax deduction.
The key figures that characterise the Lawsuit profile in Brazil.
57.0% are female, 43.0% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 37.2 |
| Estimated audience size | 4,150,896 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Lawsuit audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 57.8% |
| Brazil | 9.8% |
| United Kingdom | 3.2% |
The strongest cross-interests of the Lawsuit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tax deduction | Politics & Society | 30.43× | ||
| 02 | Children's rights | Kids & Family | 5.83× | ||
| 03 | Crime fiction | Literature | 2.38× | ||
| 04 | Activism | Politics & Society | 2.10× | ||
| 05 | Ana Maria Braga | Movies & TV | 2.06× | ||
| 06 | XP Investimentos | Business & Career | 1.85× | ||
| 07 | Accounting | Business & Career | 1.74× | ||
| 08 | Riachuelo | Shopping | 1.73× | ||
| 09 | Public transport | Cars & Mobility | 1.67× | ||
| 10 | Beleza na Web | Shopping | 1.67× | ||
| 11 | Galinha Pintadinha | Movies & TV | 1.66× | ||
| 12 | Pedicure | Beauty & Wellness | 1.62× | ||
| 13 | Embroidery | Home & Garden | 1.60× | ||
| 14 | Nail art | Beauty & Wellness | 1.60× | ||
| 15 | PCI Concursos | Shopping | 1.57× | ||
| 16 | CVC Viagens | Travel & Leisure | 1.56× | ||
| 17 | Smart Fit | Sports | 1.54× | ||
| 18 | WebMotors | Cars & Mobility | 1.53× | ||
| 19 | Banco do Brasil | Business & Career | 1.52× | ||
| 20 | Lojas Americanas | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 15.15× | |
| Patriotism | CONSERVATISM | 6.08× | |
| Sports Activity | POWER | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.63× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Lawsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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