A data profile of the people who buy, follow and care about XP Investimentos in Brazil — modelled from more than twelve digital signal sources. XP Investimentos has an estimated audience of 4,961,082 people in Brazil.
The average XP Investimentos fan in Brazil is 38.9 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Betano, Real Madrid C.F., Paris Saint-Germain, with strongest over-indexing on Betano (1.53× the country average).
Demographically, the XP Investimentos audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical XP Investimentos fan in Brazil is balanced, around 38.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Betano.
The key figures that characterise the XP Investimentos profile in Brazil.
52.0% are female, 48.0% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 38.9 |
| Estimated audience size | 4,961,082 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide XP Investimentos audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 93.7% |
| United States | 3.2% |
| United Kingdom | 0.7% |
Where the XP Investimentos audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~2.5M | 1.92× | |
| 02 | Federal District | ~100K | 1.48× | |
| 03 | Rio Grande do Sul | ~400K | 1.47× | |
| 04 | Santa Catarina | ~300K | 1.44× | |
| 05 | Rio de Janeiro | ~700K | 1.41× | |
| 06 | Espírito Santo | ~100K | 1.25× | |
| 07 | Paraná | ~400K | 1.23× | |
| 08 | Minas Gerais | ~600K | 1.21× | |
| 09 | Mato Grosso do Sul | ~80K | 1.11× | |
| 10 | Roraima | ~20K | 1.05× | |
| 11 | Mato Grosso | ~100K | 0.99× | |
| 12 | Acre | ~20K | 0.97× | |
| 13 | Rondônia | ~40K | 0.96× | |
| 14 | Goiás | ~200K | 0.94× | |
| 15 | Amapá | ~20K | 0.90× | |
| 16 | Tocantins | ~30K | 0.89× | |
| 17 | Sergipe | ~50K | 0.87× | |
| 18 | Pernambuco | ~200K | 0.82× | |
| 19 | Paraíba | ~80K | 0.78× | |
| 20 | Rio Grande do Norte | ~70K | 0.78× | |
| 21 | Ceará | ~200K | 0.73× | |
| 22 | Alagoas | ~50K | 0.73× | |
| 23 | Bahia | ~200K | 0.72× | |
| 24 | Piauí | ~50K | 0.68× | |
| 25 | Amazonas | ~60K | 0.66× | |
| 26 | Pará | ~100K | 0.60× | |
| 27 | Maranhão | ~70K | 0.53× |
The strongest cross-interests of the XP Investimentos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tooth | Health | 1.88× | ||
| 02 | Riachuelo | Shopping | 1.85× | ||
| 03 | Novel | Literature | 1.83× | ||
| 04 | Amaro, Friuli | POI | 1.77× | ||
| 05 | Paris Saint-Germain | Sports | 1.76× | ||
| 06 | Godzilla | Movies & TV | 1.75× | ||
| 07 | Vivara | Pets & Animals | 1.70× | ||
| 08 | PCI Concursos | Shopping | 1.64× | ||
| 09 | Jazz music | Music & Radio | 1.60× | ||
| 10 | Interpersonal relationship | Kids & Family | 1.60× | ||
| 11 | Serie A | Sports | 1.60× | ||
| 12 | Hotmart | Shopping | 1.60× | ||
| 13 | Parent | Kids & Family | 1.59× | ||
| 14 | Air travel | Travel & Leisure | 1.58× | ||
| 15 | Electronic music | Music & Radio | 1.54× | ||
| 16 | Airbnb | Travel & Leisure | 1.54× | ||
| 17 | Betano | Games | 1.53× | ||
| 18 | Jeans | Fashion & Accessoires | 1.53× | ||
| 19 | Real Madrid C.F. | Sports | 1.51× | ||
| 20 | Arezzo | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.32× | |
| Design Affinity | PREMIUM | 1.32× | |
| Quality Awareness | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.77× | |
| Community Orientation | OPEN | 0.78× | |
| Price Sensitivity | PREMIUM | 0.78× |
XP Investimentos's target market in Brazil covers an estimated 4,961,082 people, concentrated in São Paulo and Rio de Janeiro.
52.0% of the XP Investimentos audience are female, 48.0% are male, with an average age of 38.9 years.
XP Investimentos fans show strongest brand affinity for Betano (1.53×), Real Madrid C.F. (1.51×), and Paris Saint-Germain (1.76×) over the country average.
XP Investimentos fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Rio de Janeiro (reach ~700K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond XP Investimentos itself, the audience over-indexes on Real Madrid C.F. (1.51×), Paris Saint-Germain (1.76×), Electronic music (1.54×), and Jazz music (1.6×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for XP Investimentos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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