A data profile of the people who buy, follow and care about Godzilla in Brazil — modelled from more than twelve digital signal sources. Godzilla has an estimated audience of 10,742,243 people in Brazil.
Godzilla has an estimated audience of 10,742,243 people in Brazil. 31.1% are female, 68.9% are male, average age 36.1. Top brand affinities: Lego Jurassic World, Transformers (toy line), Alien (franchise), Toy Story (franchise), Rick and Morty.
Top brand affinities include Lego Jurassic World, Transformers (toy line), Alien (franchise), with strongest over-indexing on Lego Jurassic World (162.16× the country average).
Demographically, the Godzilla audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Godzilla fan in Brazil is more male, around 36.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lego Jurassic World.
The key figures that characterise the Godzilla profile in Brazil.
31.1% are female, 68.9% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 36.1 |
| Estimated audience size | 10,742,243 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 9% |
of the worldwide Godzilla audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 42.3% |
| Brazil | 13.5% |
| Germany | 7.9% |
The strongest cross-interests of the Godzilla audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lego Jurassic World | Games | 162.16× | ||
| 02 | Robin Hood (2010 film) | Movies & TV | 102.26× | ||
| 03 | Alien (franchise) | Movies & TV | 92.81× | ||
| 04 | Cowboy Bebop | Movies & TV | 46.23× | ||
| 05 | Transformers (toy line) | Kids & Family | 38.77× | ||
| 06 | Stan Lee | Movies & TV | 28.59× | ||
| 07 | Toy Story (franchise) | Movies & TV | 26.58× | ||
| 08 | Lego Marvel Super Heroes | Kids & Family | 22.76× | ||
| 09 | Rick and Morty | Movies & TV | 17.22× | ||
| 10 | Bryce Dallas Howard | Movies & TV | 12.75× | ||
| 11 | Tom Hardy | Movies & TV | 12.75× | ||
| 12 | Roberto Justus | Business & Career | 12.75× | ||
| 13 | Idris Elba | Movies & TV | 12.75× | ||
| 14 | Steven Seagal | Movies & TV | 12.75× | ||
| 15 | Hannibal (TV series) | Movies & TV | 12.75× | ||
| 16 | Spy film | Movies & TV | 9.73× | ||
| 17 | Jennifer Lawrence | Movies & TV | 8.74× | ||
| 18 | Keanu Reeves | Movies & TV | 6.76× | ||
| 19 | Superman | Movies & TV | 3.76× | ||
| 20 | Harry Potter | Movies & TV | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.75× | |
| Career Orientation | POWER | 1.43× | |
| Individualism | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.44× | |
| Family Orientation | CONSERVATISM | 0.49× | |
| Price Sensitivity | PREMIUM | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Godzilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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