Rascasse Audience Intelligence

Law firm Audience in Germany

A data profile of the people who buy, follow and care about Law firm in Germany — modelled from more than twelve digital signal sources. Law firm has an estimated audience of 1,689,511 people in Germany.

#2205among Topic in Germany#377in Business & Career

The average Law firm fan in Germany is 44.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Everwood, Lawsuit, Legal education, with strongest over-indexing on Everwood (10.02× the country average).

Demographically, the Law firm audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Law firm fan in Germany is balanced, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Everwood.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Law firm profile in Germany.

Audience size
1.7M
in Germany
Gender
51.8%♀
48.2% male
Age
44.3
average years
Country rank
#3975
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Law firm fans

51.8% are female, 48.2% are male, average age 44.3.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Law firm audience in Germany
MetricValue
Female51.8%
Male48.2%
Average age44.3
Estimated audience size1,689,511
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Law firm audience in Germany
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4928%
50+29%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Law firm audience comes from Germany.

Worldwide audience distribution share by country for Law firm
CountryShare
United States35.7%
Japan7.2%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Law firm audience in Germany is strongest.

Fig. 05

Top regions by affinity

Law firm fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.19×
02Bremen~20K1.18×
03Hessen~100K1.15×
04Hamburg~40K1.13×
05Sachsen~90K1.12×
06Nordrhein-Westfalen~400K1.11×
07Niedersachsen~200K1.08×
08Rheinland-Pfalz~90K1.04×
09Berlin~80K1.00×
10Bayern~300K0.97×
11Schleswig-Holstein~60K0.97×
12Brandenburg~50K0.97×
13Thüringen~40K0.93×
14Saarland~20K0.86×
15Sachsen-Anhalt~40K0.80×
16Mecklenburg-Vorpommern~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Law firm, Germany
0.80×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Law firm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Law firm audience
#·InterestCategoryAffinity×
01LawsuitBusiness & Career13.92×
02Legal educationBusiness & Career11.85×
03Civil law (common law)Politics & Society11.05×
04EverwoodMovies & TV10.02×
05Administrative lawPolitics & Society9.51×
06CourtBusiness & Career9.12×
07International lawBusiness & Career8.49×
08The One (2001 film)Movies & TV7.84×
09Learning to readKids & Family7.00×
10Family lawKids & Family5.81×
11JudgeBusiness & Career5.33×
12LawBusiness & Career3.35×
13IServTechnology & Electronics3.25×
14LawyerBusiness & Career3.15×
15HugendubelShopping2.10×
16Politics and social issuesPolitics & Society1.93×
17News broadcastingBusiness & Career1.93×
18CommunicationTechnology & Electronics1.85×
19ImmoScout24Home & Garden1.76×
20SpotifyInternet & Social Media1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Law firm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Law firm audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.60×
Need for SecurityCONSERVATISM1.59×
SustainabilityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Law firm audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.04×
DIY MentalityTHRILL1.09×
Price SensitivityPREMIUM1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Law firm have in Germany?

Law firm has an estimated audience of 1,689,511 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Law firm fans?

51.8% of Law firm fans are female, 48.2% are male, with an average age of 44.3 years.

03

Which brands do Law firm fans like most?

Law firm fans show strongest brand affinity for Everwood (10.02×), Lawsuit (13.92×), and Legal education (11.85×) over the country average.

04

Where do Law firm fans live in Germany?

Law firm fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Law firm fans also like?

Beyond Law firm itself, the audience over-indexes on Lawsuit (13.92×), Legal education (11.85×), Civil law (common law) (11.05×), and Learning to read (7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Law firm audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Law firm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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