Law firm Audience in Germany
Law firm has an estimated audience of 1,689,511 people in Germany. 51.8% are female, 48.2% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Everwood, Lawsuit, Legal education, Civil law (common law), Learning to read.
The average Law firm fan in Germany is 44.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Everwood, Lawsuit, Legal education, with strongest over-indexing on Everwood (10.02× the country average). Demographically, the Law firm audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Law firm fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 44.3 |
| Estimated audience size | 1,689,511 |
Audience persona
The typical Law firm fan in Germany is balanced, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Everwood.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 432,164 | 1.17× |
| Baden-Württemberg | 283,465 | 1.23× |
| Bayern | 275,763 | 1.02× |
| Niedersachsen | 188,798 | 1.15× |
| Hessen | 146,586 | 1.14× |
| Rheinland-Pfalz | 92,934 | 1.1× |
| Sachsen | 71,655 | 0.86× |
| Berlin | 71,084 | 0.94× |
| Schleswig-Holstein | 61,357 | 1.01× |
| Brandenburg | 51,873 | 0.99× |
| Hamburg | 44,607 | 1.17× |
| Thüringen | 35,239 | 0.82× |
| Sachsen-Anhalt | 31,779 | 0.73× |
| Mecklenburg-Vorpommern | 24,329 | 0.75× |
| Bremen | 17,000 | 1.18× |
| Saarland | 15,524 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Everwood | 10.02× | Movies & TV |
| Lawsuit | 13.92× | Business & Career |
| Legal education | 11.85× | Business & Career |
| Civil law (common law) | 11.05× | Politics & Society |
| Learning to read | 7× | Kids & Family |
| Court | 9.12× | Business & Career |
| Law | 3.35× | Business & Career |
| Politics and social issues | 1.93× | Politics & Society |
| The One (2001 film) | 7.84× | Movies & TV |
| The White Lotus | 2.94× | Movies & TV |
| Gala | 1.93× | News |
| Lawyer | 3.15× | Business & Career |
| Administrative law | 9.51× | Politics & Society |
| Communication | 1.85× | Technology & Electronics |
| Family law | 5.81× | Kids & Family |
| News broadcasting | 1.93× | Business & Career |
| Spotify | 1.59× | Internet & Social Media |
| International law | 8.49× | Business & Career |
| ImmoScout24 | 1.76× | Home & Garden |
| IServ | 3.25× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.38 |
| Career Orientation | POWER | 1.33 |
| Pet Ownership | JOY | 1.29 |
| Sports Activity | POWER | 1.13 |
| Design Affinity | PREMIUM | 1.13 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.7% |
| Japan | 7.2% |
| Brazil | 6.2% |
See Law firm audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Law firm have in Germany?
Law firm has an estimated audience of 1,689,511 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Law firm fans?
51.8% of Law firm fans are female, 48.2% are male, with an average age of 44.3 years.
Which brands do Law firm fans like most?
Law firm fans show strongest brand affinity for Everwood (10.02×), Lawsuit (13.92×), and Legal education (11.85×) over the country average.
Where do Law firm fans live in Germany?
Law firm fans in Germany are most concentrated in Nordrhein-Westfalen (reach 432,164), Baden-Württemberg (reach 283,465), and Bayern (reach 275,763). These three regions account for the largest share of the active audience.
What other brands do Law firm fans also like?
Beyond Law firm itself, the audience over-indexes on Lawsuit (13.92×), Legal education (11.85×), Civil law (common law) (11.05×), and Learning to read (7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Law firm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.