IServ Audience in Germany
IServ has an estimated audience of 3,973,040 people in Germany. 60.3% are female, 39.7% are male, average age 38.3. Top regions: Niedersachsen, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities: Progressive rock, Škoda Kodiaq, Guzheng, Jiraiya, Goon.
The average IServ fan in Germany is 38.3 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities include Progressive rock, Škoda Kodiaq, Guzheng, with strongest over-indexing on Progressive rock (1.55× the country average). Demographically, the IServ audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of IServ fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 38.3 |
| Estimated audience size | 3,973,040 |
Audience persona
The typical IServ fan in Germany is more female, around 38.3 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 1,727,190 | 4.48× |
| Nordrhein-Westfalen | 1,232,141 | 1.42× |
| Schleswig-Holstein | 373,799 | 2.62× |
| Baden-Württemberg | 353,009 | 0.65× |
| Hessen | 243,798 | 0.81× |
| Hamburg | 211,930 | 2.36× |
| Berlin | 123,054 | 0.69× |
| Rheinland-Pfalz | 97,710 | 0.49× |
| Bayern | 88,216 | 0.14× |
| Brandenburg | 67,107 | 0.54× |
| Mecklenburg-Vorpommern | 40,161 | 0.53× |
| Sachsen-Anhalt | 23,735 | 0.23× |
| Bremen | 23,265 | 0.68× |
| Thüringen | 15,746 | 0.16× |
| Sachsen | 14,369 | 0.07× |
| Saarland | 6,287 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.55× | Music & Radio |
| Škoda Kodiaq | 1.65× | Cars & Mobility |
| Guzheng | 13.22× | Music & Radio |
| Jiraiya | 20.77× | Literature |
| Goon | 4.4× | Movies & TV |
| Whataburger | 3.93× | Food & Beverages |
| Ireen Sheer | 1.51× | Music & Radio |
| Braun Büffel | 4.65× | Fashion & Accessoires |
| Mülheim | 1.68× | Travel & Leisure |
| Picnic | 1.71× | Kids & Family |
| Gloria | 2.12× | Music & Radio |
| Ipekyol | 1.8× | Shopping |
| Superior Hiking Trail | 4.78× | Travel & Leisure |
| Nebelung | 3.88× | Pets & Animals |
| San Gil | 1.5× | Travel & Leisure |
| Headhunters (film) | 1.65× | Movies & TV |
| Huck (magazine) | 3.37× | Internet & Social Media |
| Ayrton Senna | 1.73× | Sports |
| Esra Erol | 1.92× | Movies & TV |
| Gender-neutral language | 1.87× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.42 |
| Travelling | THRILL | 1.39 |
| Family Orientation | CONSERVATISM | 1.3 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Sustainability | BALANCE | 1.19 |
| Healthy Lifestyle | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.6% |
| United States | 0.2% |
| Austria | 0.1% |
See IServ audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does IServ have in Germany?
IServ has an estimated audience of 3,973,040 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of IServ fans?
60.3% of IServ fans are female, 39.7% are male, with an average age of 38.3 years.
Which brands do IServ fans like most?
IServ fans show strongest brand affinity for Progressive rock (1.55×), Škoda Kodiaq (1.65×), and Guzheng (13.22×) over the country average.
Where do IServ fans live in Germany?
IServ fans in Germany are most concentrated in Niedersachsen (reach 1,727,190), Nordrhein-Westfalen (reach 1,232,141), and Schleswig-Holstein (reach 373,799). These three regions account for the largest share of the active audience.
What other brands do IServ fans also like?
Beyond IServ itself, the audience over-indexes on Škoda Kodiaq (1.65×), Guzheng (13.22×), Jiraiya (20.77×), and Goon (4.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for IServ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.