DocuSign Audience in Germany
DocuSign has an estimated audience of 456,924 people in Germany. 52.2% are female, 47.8% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: IServ, Morningstar, PIMCO, Invesco, Sharon Stone.
The average DocuSign fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include IServ, Morningstar, PIMCO, with strongest over-indexing on IServ (22.78× the country average). Demographically, the DocuSign audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of DocuSign fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 41.3 |
| Estimated audience size | 456,924 |
Audience persona
The typical DocuSign fan in Germany is balanced, around 41.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for IServ.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,251 | 1.07× |
| Bayern | 98,058 | 1.34× |
| Baden-Württemberg | 73,815 | 1.18× |
| Hessen | 61,611 | 1.77× |
| Berlin | 46,730 | 2.29× |
| Niedersachsen | 31,578 | 0.71× |
| Rheinland-Pfalz | 19,936 | 0.87× |
| Hamburg | 17,771 | 1.72× |
| Sachsen | 14,966 | 0.67× |
| Schleswig-Holstein | 12,253 | 0.75× |
| Brandenburg | 9,316 | 0.66× |
| Thüringen | 5,511 | 0.47× |
| Sachsen-Anhalt | 5,318 | 0.45× |
| Saarland | 3,781 | 0.67× |
| Bremen | 3,728 | 0.95× |
| Mecklenburg-Vorpommern | 3,713 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IServ | 22.78× | Technology & Electronics |
| Morningstar | 109.08× | Business & Career |
| PIMCO | 145.63× | Business & Career |
| Invesco | 122.98× | Business & Career |
| Sharon Stone | 28.03× | Movies & TV |
| Margot Robbie | 14.95× | Movies & TV |
| IShares | 111.07× | Business & Career |
| Storytel | 74.17× | Literature |
| Bild | 5.18× | News |
| BookBeat | 37.61× | Literature |
| Alicia Vikander | 25.13× | Movies & TV |
| Mark Zuckerberg | 24.23× | Business & Career |
| Elizabeth Debicki | 26.9× | Movies & TV |
| National Taiwan University of Science and Technology | 130.77× | Business & Career |
| Ashley Benson | 37.05× | Movies & TV |
| Dakota Johnson | 9.99× | Movies & TV |
| Multi Commodity Exchange | 221.44× | Business & Career |
| Natalie Dormer | 25.78× | Movies & TV |
| Active management | 71.79× | Business & Career |
| High-frequency trading | 54.42× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.88 |
| Convenience Orientation | PREMIUM | 2.75 |
| Career Orientation | POWER | 2.58 |
| Need for Security | CONSERVATISM | 2.11 |
| Indulgence | JOY | 1.42 |
| Spirituality | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.3% |
| Brazil | 9.1% |
| United Kingdom | 6.1% |
See DocuSign audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does DocuSign have in Germany?
DocuSign has an estimated audience of 456,924 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DocuSign fans?
52.2% of DocuSign fans are female, 47.8% are male, with an average age of 41.3 years.
Which brands do DocuSign fans like most?
DocuSign fans show strongest brand affinity for IServ (22.78×), Morningstar (109.08×), and PIMCO (145.63×) over the country average.
Where do DocuSign fans live in Germany?
DocuSign fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,251), Bayern (reach 98,058), and Baden-Württemberg (reach 73,815). These three regions account for the largest share of the active audience.
What other brands do DocuSign fans also like?
Beyond DocuSign itself, the audience over-indexes on Morningstar (109.08×), PIMCO (145.63×), Invesco (122.98×), and Sharon Stone (28.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DocuSign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.