BookBeat Audience in Germany
BookBeat has an estimated audience of 436,910 people in Germany. 63.6% are female, 36.4% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Video izle, Rossmann, Progressive rock, Personalised Gifts, Gil Ofarim.
The average BookBeat fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Video izle, Rossmann, Progressive rock, with strongest over-indexing on Video izle (8.77× the country average). Demographically, the BookBeat audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Brand
Demographics of BookBeat fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 40.8 |
| Estimated audience size | 436,910 |
Audience persona
The typical BookBeat fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Video izle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,468 | 1.33× |
| Bayern | 78,057 | 1.11× |
| Baden-Württemberg | 62,567 | 1.05× |
| Niedersachsen | 52,177 | 1.23× |
| Hessen | 36,646 | 1.1× |
| Berlin | 23,718 | 1.21× |
| Rheinland-Pfalz | 22,192 | 1.01× |
| Sachsen | 19,121 | 0.89× |
| Schleswig-Holstein | 18,597 | 1.19× |
| Hamburg | 12,348 | 1.25× |
| Brandenburg | 11,139 | 0.82× |
| Thüringen | 8,866 | 0.8× |
| Sachsen-Anhalt | 7,974 | 0.7× |
| Saarland | 4,509 | 0.84× |
| Mecklenburg-Vorpommern | 4,116 | 0.49× |
| Bremen | 3,596 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Video izle | 8.77× | |
| Rossmann | 1.6× | Shopping |
| Progressive rock | 2.61× | Music & Radio |
| Personalised Gifts | 3.15× | Home & Garden |
| Gil Ofarim | 1.58× | Music & Radio |
| Gym Junkies | 25.43× | Sports |
| Saving | 1.68× | Business & Career |
| Snow White (Fables) | 2.09× | Literature |
| Škoda Kodiaq | 1.79× | Cars & Mobility |
| Information sensitivity | 4.31× | Technology & Electronics |
| Hocus Pocus | 5.8× | Movies & TV |
| Handmade Gifts | 1.53× | Kids & Family |
| Mechanic | 1.53× | Cars & Mobility |
| Esra Erol | 3.99× | Movies & TV |
| Este, Veneto | 1.64× | Travel & Leisure |
| Huck (magazine) | 5.79× | Internet & Social Media |
| Whataburger | 3.29× | Food & Beverages |
| Theocracy | 5.56× | Music & Radio |
| Loincloth | 1.55× | Fashion & Accessoires |
| Solo climbing | 1.9× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Sports Activity | POWER | 1.21 |
| Family Orientation | CONSERVATISM | 1.19 |
| Creativity | OPEN | 1.12 |
| Mindfulness | BALANCE | 1.1 |
| Individualism | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.9% |
| Finland | 22.8% |
| Sweden | 19.2% |
See BookBeat audiences in other countries
More Literature audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does BookBeat have in Germany?
BookBeat has an estimated audience of 436,910 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BookBeat fans?
63.6% of BookBeat fans are female, 36.4% are male, with an average age of 40.8 years.
Which brands do BookBeat fans like most?
BookBeat fans show strongest brand affinity for Video izle (8.77×), Rossmann (1.6×), and Progressive rock (2.61×) over the country average.
Where do BookBeat fans live in Germany?
BookBeat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,468), Bayern (reach 78,057), and Baden-Württemberg (reach 62,567). These three regions account for the largest share of the active audience.
What other brands do BookBeat fans also like?
Beyond BookBeat itself, the audience over-indexes on Rossmann (1.6×), Progressive rock (2.61×), Personalised Gifts (3.15×), and Gil Ofarim (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BookBeat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.