Employment agency Audience in Germany
Employment agency has an estimated audience of 5,241,639 people in Germany. 49.2% are female, 50.8% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Entry-level job, Career development, Employment website, Application for employment, Career counseling.
The average Employment agency fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Entry-level job, Career development, Employment website, with strongest over-indexing on Entry-level job (58.73× the country average). Demographically, the Employment agency audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of Employment agency fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 42.3 |
| Estimated audience size | 5,241,639 |
Audience persona
The typical Employment agency fan in Germany is balanced, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for Entry-level job.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,416,272 | 1.23× |
| Niedersachsen | 987,357 | 1.94× |
| Bayern | 916,595 | 1.09× |
| Baden-Württemberg | 649,055 | 0.91× |
| Hessen | 419,857 | 1.05× |
| Berlin | 353,524 | 1.51× |
| Rheinland-Pfalz | 347,780 | 1.32× |
| Brandenburg | 264,946 | 1.63× |
| Sachsen | 254,330 | 0.99× |
| Schleswig-Holstein | 162,378 | 0.86× |
| Sachsen-Anhalt | 137,173 | 1.01× |
| Hamburg | 121,950 | 1.03× |
| Thüringen | 116,937 | 0.88× |
| Mecklenburg-Vorpommern | 79,859 | 0.8× |
| Saarland | 49,242 | 0.77× |
| Bremen | 36,564 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Entry-level job | 58.73× | Business & Career |
| Career development | 21.68× | Business & Career |
| Employment website | 12.08× | Business & Career |
| Application for employment | 15.3× | Business & Career |
| Career counseling | 45.91× | Business & Career |
| Adecco | 49.87× | Business & Career |
| Job interview | 11.27× | Business & Career |
| Kununu | 10.8× | Business & Career |
| Indeed.com | 6.95× | Business & Career |
| Bundesagentur für Arbeit | 6.78× | Politics & Society |
| Job fair | 13.36× | Business & Career |
| Job hunting | 6.57× | Business & Career |
| Cover letter | 53.55× | Business & Career |
| Naukri.com | 138.96× | Business & Career |
| Hauptschule | 46.09× | Kids & Family |
| Drugstore | 22.92× | Beauty & Wellness |
| Vocational education | 8.44× | Business & Career |
| Career | 4.15× | Business & Career |
| Employee engagement | 24.24× | Business & Career |
| Professional development | 8.93× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.85 |
| Sustainability | BALANCE | 1.56 |
| Indulgence | JOY | 1.4 |
| Community Orientation | OPEN | 1.37 |
| Pet Ownership | JOY | 1.36 |
| Travelling | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Germany | 8.5% |
| India | 6.1% |
See Employment agency audiences in other countries
More Business & Career audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Employment agency have in Germany?
Employment agency has an estimated audience of 5,241,639 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Employment agency fans?
49.2% of Employment agency fans are female, 50.8% are male, with an average age of 42.3 years.
Which brands do Employment agency fans like most?
Employment agency fans show strongest brand affinity for Entry-level job (58.73×), Career development (21.68×), and Employment website (12.08×) over the country average.
Where do Employment agency fans live in Germany?
Employment agency fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,416,272), Niedersachsen (reach 987,357), and Bayern (reach 916,595). These three regions account for the largest share of the active audience.
What other brands do Employment agency fans also like?
Beyond Employment agency itself, the audience over-indexes on Career development (21.68×), Employment website (12.08×), Application for employment (15.3×), and Career counseling (45.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Employment agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.