Rascasse Audience Intelligence

Employment agency Audience in Germany

A data profile of the people who buy, follow and care about Employment agency in Germany — modelled from more than twelve digital signal sources. Employment agency has an estimated audience of 5,241,639 people in Germany.

#30among Touchpoint in Germany#123in Business & Career

The average Employment agency fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Entry-level job, Career development, Employment website, with strongest over-indexing on Entry-level job (58.73× the country average).

Demographically, the Employment agency audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Employment agency fan in Germany is balanced, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for Entry-level job.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Employment agency profile in Germany.

Audience size
5.2M
in Germany
Gender
49.2%♀
50.8% male
Age
42.3
average years
Country rank
#988
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Employment agency fans

49.2% are female, 50.8% are male, average age 42.3.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Employment agency audience in Germany
MetricValue
Female49.2%
Male50.8%
Average age42.3
Estimated audience size5,241,639
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Employment agency audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4925%
50+24%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Employment agency audience comes from Germany.

Worldwide audience distribution share by country for Employment agency
CountryShare
United States18.1%
Germany8.5%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Employment agency audience in Germany is strongest.

Fig. 05

Top regions by affinity

Employment agency fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~800K1.67×
02Brandenburg~200K1.45×
03Berlin~300K1.33×
04Rheinland-Pfalz~300K1.22×
05Nordrhein-Westfalen~1.5M1.19×
06Sachsen-Anhalt~100K1.10×
07Hamburg~100K1.06×
08Bayern~900K1.03×
09Sachsen~300K1.03×
10Hessen~400K0.97×
11Bremen~40K0.94×
12Thüringen~100K0.92×
13Schleswig-Holstein~200K0.91×
14Saarland~60K0.91×
15Mecklenburg-Vorpommern~90K0.90×
16Baden-Württemberg~600K0.89×
Fig. 06

Affinity by region

Affinity by region — Employment agency, Germany
0.89×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Employment agency audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Employment agency audience
#·InterestCategoryAffinity×
01Naukri.comBusiness & Career138.96×
02Entry-level jobBusiness & Career58.73×
03Cover letterBusiness & Career53.55×
04AdeccoBusiness & Career49.87×
05HauptschuleKids & Family46.09×
06Career counselingBusiness & Career45.91×
07Employee engagementBusiness & Career24.24×
08DrugstoreBeauty & Wellness22.92×
09Career developmentBusiness & Career21.68×
10Application for employmentBusiness & Career15.30×
11Job fairBusiness & Career13.36×
12Employment websiteBusiness & Career12.08×
13Job interviewBusiness & Career11.27×
14KununuBusiness & Career10.80×
15Vocational educationBusiness & Career8.44×
16Indeed.comBusiness & Career6.95×
17Bundesagentur für ArbeitPolitics & Society6.78×
18Job huntingBusiness & Career6.57×
19ClaudeTechnology & Electronics4.43×
20CareerBusiness & Career4.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Employment agency audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Employment agency audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER10.95×
IndividualismJOY2.28×
Community OrientationOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Employment agency audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
Quality AwarenessPREMIUM0.66×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Employment agency have in Germany?

Employment agency has an estimated audience of 5,241,639 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Employment agency fans?

49.2% of Employment agency fans are female, 50.8% are male, with an average age of 42.3 years.

03

Which brands do Employment agency fans like most?

Employment agency fans show strongest brand affinity for Entry-level job (58.73×), Career development (21.68×), and Employment website (12.08×) over the country average.

04

Where do Employment agency fans live in Germany?

Employment agency fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Niedersachsen (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Employment agency fans also like?

Beyond Employment agency itself, the audience over-indexes on Career development (21.68×), Employment website (12.08×), Application for employment (15.3×), and Career counseling (45.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Employment agency audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Employment agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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