Rascasse Audience Intelligence

Vocational education Audience in Germany

A data profile of the people who buy, follow and care about Vocational education in Germany — modelled from more than twelve digital signal sources. Vocational education has an estimated audience of 4,136,245 people in Germany.

#66among Field of study in Germany#872among Topic in Germany#156in Business & Career

The average Vocational education fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vocational education profile in Germany.

Audience size
4.1M
in Germany
Gender
50.1%♀
49.9% male
Age
39.9
average years
Country rank
#1405
Topic in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vocational education fans

50.1% are female, 49.9% are male, average age 39.9.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Vocational education audience in Germany
MetricValue
Female50.1%
Male49.9%
Average age39.9
Estimated audience size4,136,245
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Vocational education audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Vocational education audience comes from Germany.

Worldwide audience distribution share by country for Vocational education
CountryShare
United States15.9%
Brazil12.6%
Italy8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vocational education audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vocational education fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~50K1.31×
02Saarland~60K1.18×
03Berlin~200K1.04×
04Mecklenburg-Vorpommern~80K1.01×
05Thüringen~100K0.99×
06Sachsen-Anhalt~100K0.98×
07Hamburg~90K0.98×
08Nordrhein-Westfalen~900K0.95×
09Schleswig-Holstein~100K0.95×
10Rheinland-Pfalz~200K0.94×
11Brandenburg~100K0.92×
12Bayern~600K0.91×
13Hessen~300K0.91×
14Baden-Württemberg~500K0.88×
15Niedersachsen~400K0.88×
16Sachsen~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Vocational education, Germany
0.86×1.00×1.31×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Vocational education audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vocational education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →