Rascasse Audience Intelligence

Career Audience in Germany

A data profile of the people who buy, follow and care about Career in Germany — modelled from more than twelve digital signal sources. Career has an estimated audience of 12,274,313 people in Germany.

#122among Topic in Germany#19in Business & Career

The average Career fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Career development, Tagesschau, Employment agency, with strongest over-indexing on Career development (4.52× the country average).

Demographically, the Career audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Career fan in Germany is balanced, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for Career development.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Career profile in Germany.

Audience size
12.3M
in Germany
Gender
54.5%♀
45.5% male
Age
38.4
average years
Country rank
#207
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Career fans

54.5% are female, 45.5% are male, average age 38.4.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Career audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age38.4
Estimated audience size12,274,313
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Career audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3922%
40-4921%
50+17%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Career audience comes from Germany.

Worldwide audience distribution share by country for Career
CountryShare
United States26.2%
Japan6.1%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Career audience in Germany is strongest.

Fig. 05

Top regions by affinity

Career fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~1M1.16×
02Bayern~2.5M1.15×
03Baden-Württemberg~2M1.12×
04Hamburg~300K1.11×
05Berlin~600K1.05×
06Rheinland-Pfalz~600K1.03×
07Brandenburg~400K1.03×
08Thüringen~300K1.03×
09Nordrhein-Westfalen~2.5M0.99×
10Schleswig-Holstein~400K0.99×
11Sachsen-Anhalt~300K0.98×
12Sachsen~600K0.95×
13Niedersachsen~1M0.93×
14Bremen~100K0.91×
15Saarland~100K0.87×
16Mecklenburg-Vorpommern~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Career, Germany
0.86×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Career audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Career audience
#·InterestCategoryAffinity×
01Kitchen gardenHome & Garden8.10×
02Career developmentBusiness & Career4.52×
03SAP SETechnology & Electronics4.41×
04Employment agencyBusiness & Career4.15×
05Real propertyHome & Garden2.81×
06Employment websiteBusiness & Career2.68×
07Job interviewBusiness & Career2.45×
08KitchenHome & Garden2.39×
09VolunteeringPolitics & Society2.28×
10Chihuahua (dog)Pets & Animals2.07×
11TagesschauMovies & TV2.01×
12TransfermarktSports1.98×
13Indeed.comBusiness & Career1.97×
14RyanairTravel & Leisure1.77×
15HugendubelShopping1.75×
16Netto Marken-DiscountShopping1.71×
17CommerzbankBusiness & Career1.67×
18House musicMusic & Radio1.65×
19Deutsche BahnCars & Mobility1.51×
20PoliticsPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Career audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Career audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.94×
IndulgenceJOY1.80×
Risk AppetiteTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Career audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Price SensitivityPREMIUM0.79×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Career have in Germany?

Career has an estimated audience of 12,274,313 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Career fans?

54.5% of Career fans are female, 45.5% are male, with an average age of 38.4 years.

03

Which brands do Career fans like most?

Career fans show strongest brand affinity for Career development (4.52×), Tagesschau (2.01×), and Employment agency (4.15×) over the country average.

04

Where do Career fans live in Germany?

Career fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2.5M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Career fans also like?

Beyond Career itself, the audience over-indexes on Tagesschau (2.01×), Employment agency (4.15×), Kitchen (2.39×), and Employment website (2.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Career audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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