Career Audience in Germany
Career has an estimated audience of 12,274,313 people in Germany. 54.5% are female, 45.5% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, Employment agency, Ariana Grande, Headphones.
The average Career fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, Employment agency, with strongest over-indexing on Satire (6.54× the country average). Demographically, the Career audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Career fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 38.4 |
| Estimated audience size | 12,274,313 |
Audience persona
The typical Career fan in Germany is balanced, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,751,527 | 1.02× |
| Bayern | 2,380,716 | 1.21× |
| Baden-Württemberg | 1,967,038 | 1.17× |
| Niedersachsen | 1,114,428 | 0.93× |
| Hessen | 1,070,976 | 1.15× |
| Rheinland-Pfalz | 647,058 | 1.05× |
| Sachsen | 566,230 | 0.94× |
| Berlin | 529,654 | 0.97× |
| Schleswig-Holstein | 430,330 | 0.98× |
| Brandenburg | 381,394 | 1× |
| Thüringen | 315,551 | 1.01× |
| Hamburg | 310,110 | 1.12× |
| Sachsen-Anhalt | 306,782 | 0.96× |
| Mecklenburg-Vorpommern | 199,405 | 0.85× |
| Saarland | 119,553 | 0.79× |
| Bremen | 88,472 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.54× | Literature |
| Tagesschau | 2.7× | Movies & TV |
| Employment agency | 5.45× | Business & Career |
| Ariana Grande | 6.25× | Music & Radio |
| Headphones | 6.26× | Technology & Electronics |
| German television comedy | 6.42× | Movies & TV |
| Transfermarkt | 3.01× | Sports |
| Career development | 4.58× | Business & Career |
| Country rap | 5.76× | Music & Radio |
| RTL Television | 3.15× | Movies & TV |
| 2.16× | Internet & Social Media | |
| Western Union | 3.82× | Business & Career |
| Pets | 1.62× | Pets & Animals |
| Kitchen garden | 11.29× | Home & Garden |
| Employment website | 2.71× | Business & Career |
| Indeed.com | 2.48× | Business & Career |
| Automobiles | 1.67× | Cars & Mobility |
| Sports betting | 5.28× | Games |
| Ryanair | 2.07× | Travel & Leisure |
| Real property | 3.49× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.84 |
| Sustainability | BALANCE | 1.64 |
| Indulgence | JOY | 1.56 |
| Sports Activity | POWER | 1.26 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.1% |
| India | 5.9% |
See Career audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Career have in Germany?
Career has an estimated audience of 12,274,313 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Career fans?
54.5% of Career fans are female, 45.5% are male, with an average age of 38.4 years.
Which brands do Career fans like most?
Career fans show strongest brand affinity for Satire (6.54×), Tagesschau (2.7×), and Employment agency (5.45×) over the country average.
Where do Career fans live in Germany?
Career fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,751,527), Bayern (reach 2,380,716), and Baden-Württemberg (reach 1,967,038). These three regions account for the largest share of the active audience.
What other brands do Career fans also like?
Beyond Career itself, the audience over-indexes on Tagesschau (2.7×), Employment agency (5.45×), Ariana Grande (6.25×), and Headphones (6.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.