A data profile of the people who buy, follow and care about Career in Italy — modelled from more than twelve digital signal sources. Career has an estimated audience of 4,807,265 people in Italy.
Career has an estimated audience of 4,807,265 people in Italy. 54.1% are female, 45.9% are male, average age 40.1. Top brand affinities: Career development, Indeed.com, Innovation, Randstad, Job interview.
Top brand affinities include Career development, Indeed.com, Innovation, with strongest over-indexing on Career development (8.57× the country average).
Demographically, the Career audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Career fan in Italy is balanced, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Career development.
The key figures that characterise the Career profile in Italy.
54.1% are female, 45.9% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 40.1 |
| Estimated audience size | 4,807,265 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Career audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.1% |
| India | 5.9% |
The strongest cross-interests of the Career audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Career development | Business & Career | 8.57× | ||
| 02 | Job interview | Business & Career | 4.66× | ||
| 03 | Entry-level job | Business & Career | 4.66× | ||
| 04 | Employment website | Business & Career | 4.62× | ||
| 05 | Randstad | Business & Career | 4.08× | ||
| 06 | Indeed.com | Business & Career | 3.71× | ||
| 07 | Scholarship | Kids & Family | 3.67× | ||
| 08 | Business school | Business & Career | 3.55× | ||
| 09 | Adecco | Business & Career | 3.26× | ||
| 10 | Employment agency | Business & Career | 3.07× | ||
| 11 | Non-fiction books | Literature | 2.90× | ||
| 12 | Innovation | Business & Career | 2.47× | ||
| 13 | Emotional intelligence | Health | 2.30× | ||
| 14 | Master of Business Administration | Business & Career | 2.25× | ||
| 15 | Academic degree | Business & Career | 1.99× | ||
| 16 | Wikipedia | Internet & Social Media | 1.85× | ||
| 17 | Dentistry | Business & Career | 1.84× | ||
| 18 | Internet & Social Media | 1.76× | |||
| 19 | Singer-songwriter | Music & Radio | 1.53× | ||
| 20 | Activism | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.84× | |
| Early Adopter Mentality | POWER | 1.41× | |
| Urban Lifestyle | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| DIY Mentality | THRILL | 0.75× | |
| Creativity | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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