Career Audience in Canada
Career has an estimated audience of 5,888,406 people in Canada. 53.3% are female, 46.7% are male, average age 38.9. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: LinkedIn, Innovation, Employment website, Western Union, Wealth management.
The average Career fan in Canada is 38.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include LinkedIn, Innovation, Employment website, with strongest over-indexing on LinkedIn (1.83× the country average). Demographically, the Career audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Career fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 38.9 |
| Estimated audience size | 5,888,406 |
Audience persona
The typical Career fan in Canada is balanced, around 38.9 years old, with strong Family Orientation tendencies and a notable affinity for LinkedIn.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,462,641 | 1.4× |
| British Columbia | 1,133,892 | 1.29× |
| Alberta | 984,652 | 1.35× |
| Quebec | 609,183 | 0.43× |
| Manitoba | 292,752 | 1.33× |
| Saskatchewan | 208,613 | 1.12× |
| Nova Scotia | 153,964 | 0.88× |
| New Brunswick | 116,263 | 0.86× |
| Newfoundland and Labrador | 83,360 | 0.93× |
| Prince Edward Island | 22,214 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.83× | Internet & Social Media | |
| Innovation | 1.59× | Business & Career |
| Employment website | 2.16× | Business & Career |
| Western Union | 1.66× | Business & Career |
| Wealth management | 1.6× | Business & Career |
| CheapOair | 1.66× | Travel & Leisure |
| Retail banking | 1.54× | Business & Career |
| Business school | 1.76× | Business & Career |
| Employment agency | 1.51× | Business & Career |
| Data science | 2.0× | Business & Career |
| Bored Panda | 1.51× | Internet & Social Media |
| George Clooney | 1.6× | Movies & TV |
| Health insurance | 1.64× | Business & Career |
| India national cricket team | 1.53× | Sports |
| Internship | 1.75× | Business & Career |
| Flipkart | 1.78× | Shopping |
| New Look | 2.24× | Fashion & Accessoires |
| Randstad | 1.88× | Business & Career |
| Amazon Web Services | 1.55× | Technology & Electronics |
| Duvet | 1.69× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.33 |
| Urban Lifestyle | OPEN | 1.22 |
| Tradition | CONSERVATISM | 1.22 |
| Career Orientation | POWER | 1.2 |
| Sustainability | BALANCE | 1.17 |
| Community Orientation | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.1% |
| India | 5.9% |
See Career audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Career have in Canada?
Career has an estimated audience of 5,888,406 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Career fans?
53.3% of Career fans are female, 46.7% are male, with an average age of 38.9 years.
Which brands do Career fans like most?
Career fans show strongest brand affinity for LinkedIn (1.83×), Innovation (1.59×), and Employment website (2.16×) over the country average.
Where do Career fans live in Canada?
Career fans in Canada are most concentrated in Ontario (reach 3,462,641), British Columbia (reach 1,133,892), and Alberta (reach 984,652). These three regions account for the largest share of the active audience.
What other brands do Career fans also like?
Beyond Career itself, the audience over-indexes on Innovation (1.59×), Employment website (2.16×), Western Union (1.66×), and Wealth management (1.6×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.