A data profile of the people who buy, follow and care about Career in Canada — modelled from more than twelve digital signal sources. Career has an estimated audience of 5,888,406 people in Canada.
The average Career fan in Canada is 38.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Innovation, Employment website, Western Union, with strongest over-indexing on Innovation (1.59× the country average).
Demographically, the Career audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Career fan in Canada is balanced, around 38.9 years old, with strong Family Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Career profile in Canada.
53.3% are female, 46.7% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 38.9 |
| Estimated audience size | 5,888,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Career audience comes from Canada.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.1% |
| India | 5.9% |
Where the Career audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.40× | |
| 02 | Alberta | ~1M | 1.35× | |
| 03 | Manitoba | ~300K | 1.33× | |
| 04 | British Columbia | ~1M | 1.29× | |
| 05 | Saskatchewan | ~200K | 1.12× | |
| 06 | Newfoundland and Labrador | ~80K | 0.93× | |
| 07 | Nova Scotia | ~200K | 0.88× | |
| 08 | New Brunswick | ~100K | 0.86× | |
| 09 | Prince Edward Island | ~20K | 0.77× | |
| 10 | Quebec | ~600K | 0.43× |
The strongest cross-interests of the Career audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Look | Fashion & Accessoires | 2.24× | ||
| 02 | Employment website | Business & Career | 2.16× | ||
| 03 | Data science | Business & Career | 2.00× | ||
| 04 | Randstad | Business & Career | 1.88× | ||
| 05 | Internet & Social Media | 1.83× | |||
| 06 | Flipkart | Shopping | 1.78× | ||
| 07 | Business school | Business & Career | 1.76× | ||
| 08 | Internship | Business & Career | 1.75× | ||
| 09 | Duvet | Home & Garden | 1.69× | ||
| 10 | Western Union | Business & Career | 1.66× | ||
| 11 | CheapOair | Travel & Leisure | 1.66× | ||
| 12 | Health insurance | Business & Career | 1.64× | ||
| 13 | Wealth management | Business & Career | 1.60× | ||
| 14 | George Clooney | Movies & TV | 1.60× | ||
| 15 | Innovation | Business & Career | 1.59× | ||
| 16 | Amazon Web Services | Technology & Electronics | 1.55× | ||
| 17 | Retail banking | Business & Career | 1.54× | ||
| 18 | India national cricket team | Sports | 1.53× | ||
| 19 | Employment agency | Business & Career | 1.51× | ||
| 20 | Bored Panda | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.33× | |
| Urban Lifestyle | OPEN | 1.22× | |
| Tradition | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.85× | |
| DIY Mentality | THRILL | 0.86× |
Career has an estimated audience of 5,888,406 people in Canada, concentrated in Ontario and British Columbia.
53.3% of Career fans are female, 46.7% are male, with an average age of 38.9 years.
Career fans show strongest brand affinity for Innovation (1.59×), Employment website (2.16×), and Western Union (1.66×) over the country average.
Career fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Alberta (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Career itself, the audience over-indexes on Employment website (2.16×), Western Union (1.66×), LinkedIn (1.83×), and Wealth management (1.6×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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