Rascasse Audience Intelligence

Career development Audience in Germany

A data profile of the people who buy, follow and care about Career development in Germany — modelled from more than twelve digital signal sources. Career development has an estimated audience of 4,767,381 people in Germany.

#708among Topic in Germany#135in Business & Career

The average Career development fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Entry-level job, Employment agency, Professional development, with strongest over-indexing on Entry-level job (35.13× the country average).

Demographically, the Career development audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Career development fan in Germany is balanced, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for Entry-level job.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Career development profile in Germany.

Audience size
4.8M
in Germany
Gender
55.0%♀
45.0% male
Age
37.7
average years
Country rank
#1136
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Career development fans

55.0% are female, 45.0% are male, average age 37.7.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Career development audience in Germany
MetricValue
Female55.0%
Male45.0%
Average age37.7
Estimated audience size4,767,381
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Career development audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Career development audience comes from Germany.

Worldwide audience distribution share by country for Career development
CountryShare
United States22.2%
India10.4%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Career development audience in Germany is strongest.

Fig. 05

Top regions by affinity

Career development fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~60K1.53×
02Saarland~80K1.28×
03Mecklenburg-Vorpommern~100K1.09×
04Thüringen~100K1.07×
05Sachsen-Anhalt~100K1.03×
06Brandenburg~100K1.01×
07Hamburg~100K0.97×
08Schleswig-Holstein~200K0.93×
09Rheinland-Pfalz~200K0.90×
10Berlin~200K0.88×
11Sachsen~200K0.87×
12Hessen~300K0.82×
13Baden-Württemberg~500K0.79×
14Niedersachsen~400K0.78×
15Bayern~600K0.75×
16Nordrhein-Westfalen~800K0.74×
Fig. 06

Affinity by region

Affinity by region — Career development, Germany
0.74×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Career development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Career development audience
#·InterestCategoryAffinity×
01Entry-level jobBusiness & Career35.13×
02Online learning communityBusiness & Career33.79×
03Career counselingBusiness & Career32.48×
04Student loanBusiness & Career28.84×
05Engineering educationBusiness & Career27.96×
06Community collegeBusiness & Career27.58×
07University and college admissionBusiness & Career26.16×
08Undergraduate degreeBusiness & Career25.73×
09Professional developmentBusiness & Career20.93×
10Employment agencyBusiness & Career14.37×
11Application for employmentBusiness & Career9.98×
12Continuing educationBusiness & Career9.84×
13Job fairBusiness & Career9.38×
14Vocational educationBusiness & Career8.49×
15Employment websiteBusiness & Career8.46×
16Job interviewBusiness & Career8.24×
17KununuBusiness & Career7.62×
18Indeed.comBusiness & Career5.03×
19Bundesagentur für ArbeitPolitics & Society4.76×
20CareerBusiness & Career4.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Career development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Career development audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.58×
IndividualismJOY1.87×
MindfulnessBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Career development audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
DIY MentalityTHRILL0.74×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Career development have in Germany?

Career development has an estimated audience of 4,767,381 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Career development fans?

55.0% of Career development fans are female, 45.0% are male, with an average age of 37.7 years.

03

Which brands do Career development fans like most?

Career development fans show strongest brand affinity for Entry-level job (35.13×), Employment agency (14.37×), and Professional development (20.93×) over the country average.

04

Where do Career development fans live in Germany?

Career development fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Career development fans also like?

Beyond Career development itself, the audience over-indexes on Employment agency (14.37×), Professional development (20.93×), University and college admission (26.16×), and Community college (27.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Career development audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Career development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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