Career development Audience in Germany
Career development has an estimated audience of 4,767,381 people in Germany. 55.0% are female, 45.0% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Entry-level job, Employment agency, Professional development, University and college admission, Community college.
The average Career development fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Entry-level job, Employment agency, Professional development, with strongest over-indexing on Entry-level job (35.13× the country average). Demographically, the Career development audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Career development fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 37.7 |
| Estimated audience size | 4,767,381 |
Audience persona
The typical Career development fan in Germany is balanced, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for Entry-level job.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 706,168 | 0.68× |
| Bayern | 517,706 | 0.68× |
| Baden-Württemberg | 476,978 | 0.73× |
| Hessen | 216,839 | 0.6× |
| Niedersachsen | 173,575 | 0.37× |
| Rheinland-Pfalz | 157,868 | 0.66× |
| Thüringen | 142,719 | 1.17× |
| Brandenburg | 140,703 | 0.95× |
| Sachsen-Anhalt | 138,608 | 1.12× |
| Schleswig-Holstein | 129,800 | 0.76× |
| Saarland | 121,187 | 2.07× |
| Sachsen | 120,883 | 0.52× |
| Bremen | 118,926 | 2.92× |
| Mecklenburg-Vorpommern | 118,424 | 1.3× |
| Berlin | 116,137 | 0.54× |
| Hamburg | 99,649 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Entry-level job | 35.13× | Business & Career |
| Employment agency | 14.37× | Business & Career |
| Professional development | 20.93× | Business & Career |
| University and college admission | 26.16× | Business & Career |
| Community college | 27.58× | Business & Career |
| Employment website | 8.46× | Business & Career |
| Application for employment | 9.98× | Business & Career |
| Career counseling | 32.48× | Business & Career |
| Job interview | 8.24× | Business & Career |
| Online learning community | 33.79× | Business & Career |
| Vocational education | 8.49× | Business & Career |
| Student loan | 28.84× | Business & Career |
| Continuing education | 9.84× | Business & Career |
| Kununu | 7.62× | Business & Career |
| Career | 4.52× | Business & Career |
| Indeed.com | 5.03× | Business & Career |
| Undergraduate degree | 25.73× | Business & Career |
| Engineering education | 27.96× | Business & Career |
| Bundesagentur für Arbeit | 4.76× | Politics & Society |
| Job fair | 9.38× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 5.61 |
| Early Adopter Mentality | POWER | 1.59 |
| Healthy Lifestyle | BALANCE | 1.58 |
| Sustainability | BALANCE | 1.46 |
| Sports Activity | POWER | 1.42 |
| Risk Appetite | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 10.4% |
| United Kingdom | 5.7% |
See Career development audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Career development have in Germany?
Career development has an estimated audience of 4,767,381 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Career development fans?
55.0% of Career development fans are female, 45.0% are male, with an average age of 37.7 years.
Which brands do Career development fans like most?
Career development fans show strongest brand affinity for Entry-level job (35.13×), Employment agency (14.37×), and Professional development (20.93×) over the country average.
Where do Career development fans live in Germany?
Career development fans in Germany are most concentrated in Nordrhein-Westfalen (reach 706,168), Bayern (reach 517,706), and Baden-Württemberg (reach 476,978). These three regions account for the largest share of the active audience.
What other brands do Career development fans also like?
Beyond Career development itself, the audience over-indexes on Employment agency (14.37×), Professional development (20.93×), University and college admission (26.16×), and Community college (27.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Career development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.