Rascasse Audience Intelligence

Continuing education Audience in Germany

A data profile of the people who buy, follow and care about Continuing education in Germany — modelled from more than twelve digital signal sources. Continuing education has an estimated audience of 2,968,310 people in Germany.

#1310among Topic in Germany#221in Business & Career

The average Continuing education fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Career development, Business school, Massive open online course, with strongest over-indexing on Career development (9.84× the country average).

Demographically, the Continuing education audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Continuing education fan in Germany is more female, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Career development.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Continuing education profile in Germany.

Audience size
3M
in Germany
Gender
61.5%♀
38.5% male
Age
35.3
average years
Country rank
#2144
Topic in Germany
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Continuing education fans

61.5% are female, 38.5% are male, average age 35.3.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Continuing education audience in Germany
MetricValue
Female61.5%
Male38.5%
Average age35.3
Estimated audience size2,968,310
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Continuing education audience in Germany
Age bracketShare%
16-1929%
20-2920%
30-3920%
40-4919%
50+11%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Continuing education audience comes from Germany.

Worldwide audience distribution share by country for Continuing education
CountryShare
United States31.7%
Germany12.8%
France8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Continuing education audience in Germany is strongest.

Fig. 05

Top regions by affinity

Continuing education fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.12×
02Sachsen-Anhalt~80K1.09×
03Nordrhein-Westfalen~700K1.08×
04Saarland~40K1.08×
05Rheinland-Pfalz~200K1.05×
06Thüringen~80K1.04×
07Baden-Württemberg~400K1.00×
08Berlin~100K0.99×
09Schleswig-Holstein~100K0.99×
10Niedersachsen~300K0.98×
11Mecklenburg-Vorpommern~60K0.98×
12Sachsen~100K0.96×
13Brandenburg~90K0.96×
14Hamburg~60K0.92×
15Bayern~400K0.90×
16Hessen~200K0.88×
Fig. 06

Affinity by region

Affinity by region — Continuing education, Germany
0.88×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Continuing education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Continuing education audience
#·InterestCategoryAffinity×
01Massive open online courseBusiness & Career32.51×
02Business schoolBusiness & Career11.94×
03Career developmentBusiness & Career9.84×
04WirtschaftswocheBusiness & Career7.82×
05Master of Business AdministrationBusiness & Career6.34×
06Isabel MarantFashion & Accessoires5.04×
07Language educationBusiness & Career4.41×
08Part-timeBusiness & Career3.65×
09ThaliaShopping3.32×
10Distance educationBusiness & Career3.13×
11HugendubelShopping2.89×
123. LigaSports2.86×
13Efficient energy useTechnology & Electronics2.75×
14Tour de FranceSports2.69×
15BeachesTravel & Leisure2.47×
16Do it yourself (DIY)Home & Garden2.35×
17Sustainable energyHome & Garden2.30×
18Drop shippingShopping2.28×
19Lieferando.deFood & Beverages2.17×
20RyanairTravel & Leisure1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Continuing education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Continuing education audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.64×
SustainabilityBALANCE2.08×
MindfulnessBALANCE1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Continuing education audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.87×
ExtroversionTHRILL0.92×
Price SensitivityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Continuing education have in Germany?

Continuing education has an estimated audience of 2,968,310 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Continuing education fans?

61.5% of Continuing education fans are female, 38.5% are male, with an average age of 35.3 years.

03

Which brands do Continuing education fans like most?

Continuing education fans show strongest brand affinity for Career development (9.84×), Business school (11.94×), and Massive open online course (32.51×) over the country average.

04

Where do Continuing education fans live in Germany?

Continuing education fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Continuing education fans also like?

Beyond Continuing education itself, the audience over-indexes on Business school (11.94×), Massive open online course (32.51×), Master of Business Administration (6.34×), and Wirtschaftswoche (7.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Continuing education audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Continuing education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →