Continuing education Audience in Germany
Continuing education has an estimated audience of 2,968,310 people in Germany. 61.5% are female, 38.5% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Massive open online course, Business school, Career development, Do it yourself (DIY), Part-time.
The average Continuing education fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Massive open online course, Business school, Career development, with strongest over-indexing on Massive open online course (34.84× the country average). Demographically, the Continuing education audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Continuing education fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 35.3 |
| Estimated audience size | 2,968,310 |
Audience persona
The typical Continuing education fan in Germany is more female, around 35.3 years old, with strong Sustainability tendencies and a notable affinity for Massive open online course.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 677,943 | 1.04× |
| Bayern | 447,860 | 0.94× |
| Baden-Württemberg | 435,404 | 1.08× |
| Niedersachsen | 306,637 | 1.06× |
| Hessen | 205,355 | 0.91× |
| Rheinland-Pfalz | 151,808 | 1.02× |
| Sachsen | 135,096 | 0.93× |
| Berlin | 134,662 | 1.01× |
| Schleswig-Holstein | 98,498 | 0.92× |
| Brandenburg | 90,246 | 0.98× |
| Sachsen-Anhalt | 81,742 | 1.06× |
| Thüringen | 73,026 | 0.97× |
| Mecklenburg-Vorpommern | 65,549 | 1.16× |
| Hamburg | 60,279 | 0.9× |
| Saarland | 33,632 | 0.92× |
| Bremen | 27,847 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Massive open online course | 34.84× | Business & Career |
| Business school | 9.69× | Business & Career |
| Career development | 6.07× | Business & Career |
| Do it yourself (DIY) | 2.98× | Home & Garden |
| Part-time | 5.63× | Business & Career |
| 2.7× | Internet & Social Media | |
| Drop shipping | 3.48× | Shopping |
| Payback | 4.7× | Shopping |
| FC Bayern Munich | 1.66× | Sports |
| Sessùn | 18.41× | Fashion & Accessoires |
| Efficient energy use | 2.68× | Technology & Electronics |
| IHF World Men's Handball Championship | 2.8× | Sports |
| IKEA | 1.68× | Home & Garden |
| Master of Business Administration | 3.87× | Business & Career |
| Lieferando.de | 1.86× | Food & Beverages |
| Employment website | 2.51× | Business & Career |
| Language education | 4.24× | Business & Career |
| Catering | 3.2× | Food & Beverages |
| 2.97× | Internet & Social Media | |
| Sustainable energy | 2.17× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.39 |
| Career Orientation | POWER | 2.16 |
| DIY Mentality | THRILL | 1.89 |
| Family Orientation | CONSERVATISM | 1.63 |
| Mindfulness | BALANCE | 1.5 |
| Urban Lifestyle | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.7% |
| Germany | 12.8% |
| France | 8.2% |
See Continuing education audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Continuing education have in Germany?
Continuing education has an estimated audience of 2,968,310 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Continuing education fans?
61.5% of Continuing education fans are female, 38.5% are male, with an average age of 35.3 years.
Which brands do Continuing education fans like most?
Continuing education fans show strongest brand affinity for Massive open online course (34.84×), Business school (9.69×), and Career development (6.07×) over the country average.
Where do Continuing education fans live in Germany?
Continuing education fans in Germany are most concentrated in Nordrhein-Westfalen (reach 677,943), Bayern (reach 447,860), and Baden-Württemberg (reach 435,404). These three regions account for the largest share of the active audience.
What other brands do Continuing education fans also like?
Beyond Continuing education itself, the audience over-indexes on Business school (9.69×), Career development (6.07×), Do it yourself (DIY) (2.98×), and Part-time (5.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Continuing education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.