Wirtschaftswoche Audience in Germany
Wirtschaftswoche has an estimated audience of 1,395,490 people in Germany. 35.3% are female, 64.7% are male, average age 40.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, Spiegel Online, Continuing education, Der Tagesspiegel, Handelsblatt.
The average Wirtschaftswoche fan in Germany is 40.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, Spiegel Online, Continuing education, with strongest over-indexing on Tagesschau (3.72× the country average). Demographically, the Wirtschaftswoche audience skews more male with an average age of 40.1, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news
Demographics of Wirtschaftswoche fans
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 40.1 |
| Estimated audience size | 1,395,490 |
Audience persona
The typical Wirtschaftswoche fan in Germany is more male, around 40.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 357,244 | 1.59× |
| Nordrhein-Westfalen | 341,088 | 1.12× |
| Baden-Württemberg | 258,286 | 1.36× |
| Hessen | 144,248 | 1.36× |
| Niedersachsen | 127,416 | 0.94× |
| Berlin | 78,422 | 1.26× |
| Sachsen | 66,965 | 0.98× |
| Rheinland-Pfalz | 56,946 | 0.81× |
| Schleswig-Holstein | 42,940 | 0.86× |
| Brandenburg | 38,377 | 0.89× |
| Hamburg | 38,024 | 1.21× |
| Sachsen-Anhalt | 27,259 | 0.75× |
| Thüringen | 24,759 | 0.7× |
| Mecklenburg-Vorpommern | 13,884 | 0.52× |
| Saarland | 13,632 | 0.8× |
| Bremen | 10,399 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.72× | Movies & TV |
| Spiegel Online | 3.96× | News |
| Continuing education | 7.82× | Business & Career |
| Der Tagesspiegel | 4.18× | News |
| Handelsblatt | 5.47× | Business & Career |
| finanzen.net | 5.99× | Business & Career |
| FOCUS Online | 2.53× | News |
| Bild | 1.7× | News |
| Frankfurter Allgemeine Zeitung | 4.02× | News |
| 1.92× | Internet & Social Media | |
| Gala | 1.98× | News |
| Wetter.com | 1.99× | Home & Garden |
| News magazine | 2.21× | News |
| Google Docs | 3.93× | Internet & Social Media |
| News broadcasting | 2× | Business & Career |
| SV Werder Bremen | 1.78× | Sports |
| Training | 1.81× | Sports |
| VfB Stuttgart | 1.9× | Sports |
| ZDF | 1.8× | Movies & TV |
| Google Maps | 1.65× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.34 |
| Career Orientation | POWER | 2.2 |
| Early Adopter Mentality | POWER | 1.49 |
| Quality Awareness | PREMIUM | 1.4 |
| Need for Security | CONSERVATISM | 1.39 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.4% |
| Austria | 4.4% |
| Switzerland | 2.4% |
See Wirtschaftswoche audiences in other countries
More Business news audiences in Germany
- The Economist (1,395,618)
- Business Insider (1,021,496)
- Forbes (984,322)
- Yahoo! Finance (773,869)
- manager magazin (688,331)
Frequently asked questions
How many fans does Wirtschaftswoche have in Germany?
Wirtschaftswoche has an estimated audience of 1,395,490 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Wirtschaftswoche fans?
35.3% of Wirtschaftswoche fans are female, 64.7% are male, with an average age of 40.1 years.
Which brands do Wirtschaftswoche fans like most?
Wirtschaftswoche fans show strongest brand affinity for Tagesschau (3.72×), Spiegel Online (3.96×), and Continuing education (7.82×) over the country average.
Where do Wirtschaftswoche fans live in Germany?
Wirtschaftswoche fans in Germany are most concentrated in Bayern (reach 357,244), Nordrhein-Westfalen (reach 341,088), and Baden-Württemberg (reach 258,286). These three regions account for the largest share of the active audience.
What other brands do Wirtschaftswoche fans also like?
Beyond Wirtschaftswoche itself, the audience over-indexes on Spiegel Online (3.96×), Continuing education (7.82×), Der Tagesspiegel (4.18×), and Handelsblatt (5.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wirtschaftswoche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.