Rascasse Audience Intelligence

Wirtschaftswoche Audience in Germany

A data profile of the people who buy, follow and care about Wirtschaftswoche in Germany — modelled from more than twelve digital signal sources. Wirtschaftswoche has an estimated audience of 1,675,019 people in Germany.

#1among Business news in Germany#134among Website / Newspaper / Magazine in Germany#379in Business & Career

The average Wirtschaftswoche fan in Germany is 40.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tagesschau, Continuing education, Spiegel Online, with strongest over-indexing on Tagesschau (3.72× the country average).

Demographically, the Wirtschaftswoche audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wirtschaftswoche fan in Germany is more male, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wirtschaftswoche profile in Germany.

Audience size
1.7M
in Germany
Gender
35.3%♀
64.7% male
Age
40.1
average years
Country rank
#4004
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Wirtschaftswoche

35.3% are female, 64.7% are male, average age 40.1.

Fig. 02

Gender split

35.3%
Female
64.7%
Male
Demographic split for Wirtschaftswoche audience in Germany
MetricValue
Female35.3%
Male64.7%
Average age40.1
Estimated audience size1,675,019
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Wirtschaftswoche audience in Germany
Age bracketShare%
16-1914%
20-2921%
30-3924%
40-4923%
50+18%
Fig. 04

Worldwide distribution

88.3%

of the worldwide Wirtschaftswoche audience comes from Germany.

Worldwide audience distribution share by country for Wirtschaftswoche
CountryShare
Germany88.3%
Austria4.1%
Switzerland2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wirtschaftswoche audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wirtschaftswoche fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.53×
02Baden-Württemberg~300K1.36×
03Hessen~100K1.32×
04Berlin~70K1.18×
05Hamburg~40K1.17×
06Nordrhein-Westfalen~300K1.08×
07Sachsen~70K0.97×
08Niedersachsen~100K0.96×
09Brandenburg~40K0.94×
10Saarland~20K0.89×
11Schleswig-Holstein~40K0.87×
12Bremen~10K0.87×
13Rheinland-Pfalz~60K0.83×
14Sachsen-Anhalt~30K0.79×
15Thüringen~30K0.74×
16Mecklenburg-Vorpommern~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Wirtschaftswoche, Germany
0.62×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wirtschaftswoche audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wirtschaftswoche audience
#·InterestCategoryAffinity×
01Continuing educationBusiness & Career7.82×
02DER AKTIONÄRBusiness & Career6.47×
03finanzen.netBusiness & Career5.99×
04HandelsblattBusiness & Career5.47×
05Der TagesspiegelNews4.18×
06Frankfurter Allgemeine ZeitungNews4.02×
07Spiegel OnlineNews3.96×
08Google DocsInternet & Social Media3.93×
09TagesschauMovies & TV3.72×
10FOCUS OnlineNews2.53×
11Der SpiegelNews2.31×
12News magazineNews2.21×
13News broadcastingBusiness & Career2.00×
14VfB StuttgartSports1.90×
15TrainingSports1.81×
16ZDFMovies & TV1.80×
17SV Werder BremenSports1.78×
18BildNews1.70×
19Google MapsInternet & Social Media1.65×
20SportschauSports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wirtschaftswoche audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wirtschaftswoche audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.74×
Healthy LifestyleBALANCE1.10×
Quality AwarenessPREMIUM1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wirtschaftswoche audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.51×
MindfulnessBALANCE0.56×
IndividualismJOY0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wirtschaftswoche have in Germany?

Wirtschaftswoche has an estimated audience of 1,675,019 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Wirtschaftswoche fans?

35.3% of Wirtschaftswoche fans are female, 64.7% are male, with an average age of 40.1 years.

03

Which brands do Wirtschaftswoche fans like most?

Wirtschaftswoche fans show strongest brand affinity for Tagesschau (3.72×), Continuing education (7.82×), and Spiegel Online (3.96×) over the country average.

04

Where do Wirtschaftswoche fans live in Germany?

Wirtschaftswoche fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Wirtschaftswoche fans also like?

Beyond Wirtschaftswoche itself, the audience over-indexes on Continuing education (7.82×), Spiegel Online (3.96×), Der Tagesspiegel (4.18×), and Handelsblatt (5.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business news audiences in Germany

See Wirtschaftswoche audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wirtschaftswoche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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