Business Insider Audience in Germany
Business Insider has an estimated audience of 1,021,496 people in Germany. 38.6% are female, 61.4% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spiegel Online, Gala, Wetter.com, Online newspaper, Bild.
The average Business Insider fan in Germany is 38.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spiegel Online, Gala, Wetter.com, with strongest over-indexing on Spiegel Online (2.76× the country average). Demographically, the Business Insider audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news
Demographics of Business Insider fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 38.4 |
| Estimated audience size | 1,021,496 |
Audience persona
The typical Business Insider fan in Germany is more male, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 226,919 | 1.02× |
| Bayern | 205,182 | 1.25× |
| Baden-Württemberg | 130,043 | 0.93× |
| Berlin | 103,289 | 2.26× |
| Hessen | 101,283 | 1.3× |
| Niedersachsen | 85,464 | 0.86× |
| Rheinland-Pfalz | 55,924 | 1.09× |
| Sachsen | 44,530 | 0.89× |
| Hamburg | 39,214 | 1.7× |
| Brandenburg | 33,866 | 1.07× |
| Schleswig-Holstein | 24,542 | 0.67× |
| Sachsen-Anhalt | 16,952 | 0.64× |
| Thüringen | 14,877 | 0.57× |
| Mecklenburg-Vorpommern | 10,931 | 0.56× |
| Saarland | 6,182 | 0.49× |
| Bremen | 6,067 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 2.76× | News |
| Gala | 2.86× | News |
| Wetter.com | 2.21× | Home & Garden |
| Online newspaper | 2.48× | News |
| Bild | 1.55× | News |
| Let's Dance (German TV series) | 2.49× | Movies & TV |
| FOCUS Online | 2.27× | News |
| Der Tagesspiegel | 2.75× | News |
| News magazine | 1.99× | News |
| News broadcasting | 1.86× | Business & Career |
| 1.58× | Internet & Social Media | |
| Natural World | 1.53× | Fashion & Accessoires |
| BUNTE.de | 2.64× | Internet & Social Media |
| ZDF | 1.55× | Movies & TV |
| Onet.pl | 3.54× | News |
| Tchibo | 1.69× | Shopping |
| Gute Zeiten, schlechte Zeiten | 1.72× | Movies & TV |
| Frankfurter Allgemeine Zeitung | 2.52× | News |
| Google Docs | 2.64× | Internet & Social Media |
| Die Welt | 2.02× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.25 |
| Career Orientation | POWER | 1.67 |
| Need for Security | CONSERVATISM | 1.44 |
| Quality Awareness | PREMIUM | 1.26 |
| Patriotism | CONSERVATISM | 1.19 |
| Risk Appetite | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.9% |
| Germany | 13.3% |
| India | 13.3% |
See Business Insider audiences in other countries
More Business news audiences in Germany
- The Economist (1,395,618)
- Wirtschaftswoche (1,395,491)
- Forbes (984,322)
- Yahoo! Finance (773,869)
- manager magazin (688,331)
Frequently asked questions
How many fans does Business Insider have in Germany?
Business Insider has an estimated audience of 1,021,496 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Business Insider fans?
38.6% of Business Insider fans are female, 61.4% are male, with an average age of 38.4 years.
Which brands do Business Insider fans like most?
Business Insider fans show strongest brand affinity for Spiegel Online (2.76×), Gala (2.86×), and Wetter.com (2.21×) over the country average.
Where do Business Insider fans live in Germany?
Business Insider fans in Germany are most concentrated in Nordrhein-Westfalen (reach 226,919), Bayern (reach 205,182), and Baden-Württemberg (reach 130,043). These three regions account for the largest share of the active audience.
What other brands do Business Insider fans also like?
Beyond Business Insider itself, the audience over-indexes on Gala (2.86×), Wetter.com (2.21×), Online newspaper (2.48×), and Bild (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business Insider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.