Rascasse Audience Intelligence

The Economist Audience in Germany

A data profile of the people who buy, follow and care about The Economist in Germany — modelled from more than twelve digital signal sources. The Economist has an estimated audience of 1,390,197 people in Germany.

#2among Business news in Germany#162among Website / Newspaper / Magazine in Germany#435in Business & Career

The average The Economist fan in Germany is 41.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Junge Freiheit, Tagesschau, Markus Lanz, with strongest over-indexing on Junge Freiheit (10.24× the country average).

Demographically, the The Economist audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Economist fan in Germany is more male, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Junge Freiheit.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Economist profile in Germany.

Audience size
1.4M
in Germany
Gender
40.2%♀
59.8% male
Age
41.5
average years
Country rank
#4787
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Economist

40.2% are female, 59.8% are male, average age 41.5.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for The Economist audience in Germany
MetricValue
Female40.2%
Male59.8%
Average age41.5
Estimated audience size1,390,197
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the The Economist audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4923%
50+23%
Fig. 04

Worldwide distribution

4.7%

of the worldwide The Economist audience comes from Germany.

Worldwide audience distribution share by country for The Economist
CountryShare
United States30.4%
United Kingdom8.3%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Economist audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Economist fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K2.59×
02Hessen~200K1.74×
03Hamburg~50K1.58×
04Bayern~300K1.36×
05Baden-Württemberg~200K1.10×
06Bremen~10K1.09×
07Nordrhein-Westfalen~300K0.92×
08Rheinland-Pfalz~60K0.81×
09Schleswig-Holstein~40K0.78×
10Sachsen~50K0.74×
11Brandenburg~30K0.74×
12Saarland~10K0.72×
13Niedersachsen~90K0.69×
14Thüringen~20K0.61×
15Mecklenburg-Vorpommern~20K0.60×
16Sachsen-Anhalt~20K0.58×
Fig. 06

Affinity by region

Affinity by region — The Economist, Germany
0.58×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Economist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Economist audience
#·InterestCategoryAffinity×
01Nigel FaragePolitics & Society21.56×
02Capital OneBusiness & Career19.22×
03Siegfried & RoyMovies & TV15.92×
04Independent Media CenterNews11.95×
05Deutsche WelleMusic & Radio10.99×
06Junge FreiheitNews10.24×
07EuroscepticismPolitics & Society8.90×
08Executive officerPolitics & Society8.75×
09Ursula von der LeyenPolitics & Society7.24×
10Mark RuttePolitics & Society6.42×
11GovernmentPolitics & Society6.35×
12Markus LanzMovies & TV5.74×
13Ehrlich BrothersMovies & TV4.57×
14TagesschauMovies & TV3.94×
15Apollo NewsPolitics & Society3.93×
16Creative CommonsTechnology & Electronics3.83×
17TransfermarktSports3.70×
18Der TagesspiegelNews3.36×
19GeminiTechnology & Electronics3.20×
20Julia KlöcknerPolitics & Society3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Economist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Economist audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.62×
Early Adopter MentalityPOWER1.57×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Economist audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Price SensitivityPREMIUM0.76×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Economist have in Germany?

The Economist has an estimated audience of 1,390,197 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of The Economist fans?

40.2% of The Economist fans are female, 59.8% are male, with an average age of 41.5 years.

03

Which brands do The Economist fans like most?

The Economist fans show strongest brand affinity for Junge Freiheit (10.24×), Tagesschau (3.94×), and Markus Lanz (5.74×) over the country average.

04

Where do The Economist fans live in Germany?

The Economist fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Economist fans also like?

Beyond The Economist itself, the audience over-indexes on Tagesschau (3.94×), Markus Lanz (5.74×), Siegfried & Roy (15.92×), and Transfermarkt (3.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business news audiences in Germany

See The Economist audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Economist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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