The Economist Audience in Germany
The Economist has an estimated audience of 1,395,617 people in Germany. 40.2% are female, 59.8% are male, average age 41.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, Markus Lanz, Siegfried & Roy, Transfermarkt, Nigel Farage.
The average The Economist fan in Germany is 41.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, Markus Lanz, Siegfried & Roy, with strongest over-indexing on Tagesschau (3.94× the country average). Demographically, the The Economist audience skews more male with an average age of 41.5, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news
Demographics of The Economist fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 41.5 |
| Estimated audience size | 1,395,617 |
Audience persona
The typical The Economist fan in Germany is more male, around 41.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 310,756 | 1.39× |
| Nordrhein-Westfalen | 276,604 | 0.91× |
| Baden-Württemberg | 216,736 | 1.14× |
| Hessen | 190,200 | 1.79× |
| Berlin | 169,782 | 2.72× |
| Niedersachsen | 91,422 | 0.67× |
| Rheinland-Pfalz | 55,702 | 0.8× |
| Hamburg | 51,002 | 1.62× |
| Sachsen | 48,536 | 0.71× |
| Schleswig-Holstein | 39,087 | 0.78× |
| Brandenburg | 29,853 | 0.69× |
| Thüringen | 16,037 | 0.45× |
| Sachsen-Anhalt | 13,944 | 0.39× |
| Bremen | 12,803 | 1.07× |
| Mecklenburg-Vorpommern | 10,399 | 0.39× |
| Saarland | 8,484 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.94× | Movies & TV |
| Markus Lanz | 5.74× | Movies & TV |
| Siegfried & Roy | 15.92× | Movies & TV |
| Transfermarkt | 3.7× | Sports |
| Nigel Farage | 21.56× | Politics & Society |
| Ursula von der Leyen | 7.24× | Politics & Society |
| Government | 6.35× | Politics & Society |
| Euroscepticism | 8.9× | Politics & Society |
| Executive officer | 8.75× | Politics & Society |
| 2.14× | Internet & Social Media | |
| Der Tagesspiegel | 3.36× | News |
| Deutsche Welle | 10.99× | Music & Radio |
| Friedrich Merz | 3.41× | Politics & Society |
| Frauke Petry | 11× | Politics & Society |
| Gemini | 3.2× | Technology & Electronics |
| Olaf Scholz | 5.06× | Politics & Society |
| Capital One | 19.22× | Business & Career |
| Creative Commons | 3.83× | Technology & Electronics |
| Independent Media Center | 11.95× | News |
| Apollo News | 3.93× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.33 |
| Career Orientation | POWER | 1.93 |
| Early Adopter Mentality | POWER | 1.62 |
| Quality Awareness | PREMIUM | 1.42 |
| Indulgence | JOY | 1.37 |
| Patriotism | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 8.3% |
| Germany | 4.7% |
See The Economist audiences in other countries
More Business news audiences in Germany
- Wirtschaftswoche (1,395,491)
- Business Insider (1,021,496)
- Forbes (984,322)
- Yahoo! Finance (773,869)
- manager magazin (688,331)
Frequently asked questions
How many fans does The Economist have in Germany?
The Economist has an estimated audience of 1,395,617 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of The Economist fans?
40.2% of The Economist fans are female, 59.8% are male, with an average age of 41.5 years.
Which brands do The Economist fans like most?
The Economist fans show strongest brand affinity for Tagesschau (3.94×), Markus Lanz (5.74×), and Siegfried & Roy (15.92×) over the country average.
Where do The Economist fans live in Germany?
The Economist fans in Germany are most concentrated in Bayern (reach 310,756), Nordrhein-Westfalen (reach 276,604), and Baden-Württemberg (reach 216,736). These three regions account for the largest share of the active audience.
What other brands do The Economist fans also like?
Beyond The Economist itself, the audience over-indexes on Markus Lanz (5.74×), Siegfried & Roy (15.92×), Transfermarkt (3.7×), and Nigel Farage (21.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Economist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.