Euroscepticism Audience in Germany
Euroscepticism has an estimated audience of 1,072,764 people in Germany. 25.2% are female, 74.8% are male, average age 45.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Pillow, Minestrone, Jack White, Natural rubber, Joseph.
The average Euroscepticism fan in Germany is 45.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Pillow, Minestrone, Jack White, with strongest over-indexing on Pillow (1.54× the country average). Demographically, the Euroscepticism audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Tradition, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Euroscepticism fans
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 45.9 |
| Estimated audience size | 1,072,764 |
Audience persona
The typical Euroscepticism fan in Germany is more male, around 45.9 years old, with strong Tradition tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,763 | 0.46× |
| Baden-Württemberg | 90,899 | 0.62× |
| Bayern | 80,399 | 0.47× |
| Berlin | 59,631 | 1.24× |
| Hessen | 55,184 | 0.68× |
| Rheinland-Pfalz | 32,423 | 0.6× |
| Thüringen | 31,861 | 1.17× |
| Niedersachsen | 30,999 | 0.3× |
| Sachsen-Anhalt | 30,943 | 1.11× |
| Sachsen | 30,666 | 0.58× |
| Bremen | 28,963 | 3.16× |
| Brandenburg | 28,679 | 0.86× |
| Mecklenburg-Vorpommern | 27,647 | 1.35× |
| Saarland | 27,054 | 2.05× |
| Schleswig-Holstein | 25,355 | 0.66× |
| Hamburg | 16,684 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.54× | Home & Garden |
| Minestrone | 2.39× | Food & Beverages |
| Jack White | 1.51× | Movies & TV |
| Natural rubber | 1.56× | Cars & Mobility |
| Joseph | 3.28× | Politics & Society |
| IPKO | 1.97× | Business & Career |
| Salman Khan | 2.1× | Movies & TV |
| Rhodiola | 2.89× | Health |
| Davos | 1.55× | Travel & Leisure |
| Caprivi Strip | 2.14× | |
| Cassoulet | 1.63× | Food & Beverages |
| Catania | 1.68× | Travel & Leisure |
| Temple Grandin | 1.59× | Literature |
| Test pilot | 1.6× | |
| Ivana (singer) | 3.33× | |
| iZombie | 1.64× | Movies & TV |
| Chengdu | 1.5× | Travel & Leisure |
| Brookside | 4.17× | Movies & TV |
| Astellas Pharma | 2.23× | Health |
| Cacciucco | 2.18× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.25 |
| Convenience Orientation | PREMIUM | 1.13 |
| Need for Security | CONSERVATISM | 1.1 |
| Individualism | JOY | 1.05 |
| Indulgence | JOY | 0.93 |
| Spirituality | BALANCE | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 55.2% |
| United Kingdom | 17.4% |
| Germany | 11.3% |
See Euroscepticism audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Euroscepticism have in Germany?
Euroscepticism has an estimated audience of 1,072,764 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Euroscepticism fans?
25.2% of Euroscepticism fans are female, 74.8% are male, with an average age of 45.9 years.
Which brands do Euroscepticism fans like most?
Euroscepticism fans show strongest brand affinity for Pillow (1.54×), Minestrone (2.39×), and Jack White (1.51×) over the country average.
Where do Euroscepticism fans live in Germany?
Euroscepticism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,763), Baden-Württemberg (reach 90,899), and Bayern (reach 80,399). These three regions account for the largest share of the active audience.
What other brands do Euroscepticism fans also like?
Beyond Euroscepticism itself, the audience over-indexes on Minestrone (2.39×), Jack White (1.51×), Natural rubber (1.56×), and Joseph (3.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Euroscepticism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.