A data profile of the people who buy, follow and care about Euroscepticism in Italy — modelled from more than twelve digital signal sources. Euroscepticism has an estimated audience of 5,251,712 people in Italy.
Euroscepticism has an estimated audience of 5,251,712 people in Italy. 34.1% are female, 65.9% are male, average age 46.9. Top brand affinities: SuperEnalotto, Wikipedia, Sustainable energy, Personal finance, Renewable energy.
Top brand affinities include SuperEnalotto, Wikipedia, Sustainable energy, with strongest over-indexing on SuperEnalotto (2.49× the country average).
Demographically, the Euroscepticism audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical Euroscepticism fan in Italy is more male, around 46.9 years old, with strong Career Orientation tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Euroscepticism profile in Italy.
34.1% are female, 65.9% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 46.9 |
| Estimated audience size | 5,251,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Euroscepticism audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 55.2% |
| United Kingdom | 17.4% |
| Germany | 11.3% |
The strongest cross-interests of the Euroscepticism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Efficient energy use | Technology & Electronics | 2.91× | ||
| 02 | Solar power | Home & Garden | 2.91× | ||
| 03 | Solar panel | Home & Garden | 2.91× | ||
| 04 | Air conditioning | Technology & Electronics | 2.69× | ||
| 05 | Public transport | Cars & Mobility | 2.66× | ||
| 06 | Sustainable energy | Home & Garden | 2.65× | ||
| 07 | Wikipedia | Internet & Social Media | 2.62× | ||
| 08 | SuperEnalotto | Games | 2.49× | ||
| 09 | Renewable energy | Business & Career | 2.44× | ||
| 10 | HVAC | Home & Garden | 2.18× | ||
| 11 | Solar energy | Home & Garden | 1.95× | ||
| 12 | Used car | Cars & Mobility | 1.89× | ||
| 13 | Innovation | Business & Career | 1.86× | ||
| 14 | Serie B | Sports | 1.80× | ||
| 15 | Il Mattino | News | 1.78× | ||
| 16 | UniCredit | Business & Career | 1.69× | ||
| 17 | Il Giornale | News | 1.68× | ||
| 18 | Premier League | Sports | 1.57× | ||
| 19 | Como 1907 | Sports | 1.53× | ||
| 20 | Personal finance | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.52× | |
| Individualism | JOY | 1.49× | |
| Risk Appetite | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Creativity | OPEN | 0.79× | |
| Extroversion | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Euroscepticism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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