Yahoo! Finance Audience in Germany
Yahoo! Finance has an estimated audience of 773,869 people in Germany. 34.7% are female, 65.3% are male, average age 35.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Atkins diet, Business English, CAC 40, Noodle (Gorillaz), Cocktail.
The average Yahoo! Finance fan in Germany is 35.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Atkins diet, Business English, CAC 40, with strongest over-indexing on Atkins diet (57.87× the country average). Demographically, the Yahoo! Finance audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news
Demographics of Yahoo! Finance fans
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 35.1 |
| Estimated audience size | 773,869 |
Audience persona
The typical Yahoo! Finance fan in Germany is more male, around 35.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Atkins diet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 219,608 | 1.77× |
| Nordrhein-Westfalen | 170,069 | 1× |
| Baden-Württemberg | 156,188 | 1.48× |
| Hessen | 114,390 | 1.94× |
| Berlin | 59,488 | 1.72× |
| Niedersachsen | 49,914 | 0.66× |
| Rheinland-Pfalz | 45,624 | 1.18× |
| Sachsen | 25,064 | 0.66× |
| Hamburg | 23,142 | 1.32× |
| Schleswig-Holstein | 20,121 | 0.72× |
| Brandenburg | 14,685 | 0.61× |
| Thüringen | 11,946 | 0.61× |
| Sachsen-Anhalt | 7,801 | 0.39× |
| Saarland | 7,717 | 0.81× |
| Mecklenburg-Vorpommern | 6,517 | 0.44× |
| Bremen | 4,525 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Atkins diet | 57.87× | Health |
| Business English | 12.77× | Business & Career |
| CAC 40 | 3.2× | Business & Career |
| Noodle (Gorillaz) | 6.61× | Music & Radio |
| Cocktail | 2.01× | Food & Beverages |
| Makro | 14.05× | Food & Beverages |
| Pro-Ject | 10.31× | Music & Radio |
| Progressive rock | 2.3× | Music & Radio |
| Unique Gifts | 1.91× | Shopping |
| Christmas Gift | 2.21× | Kids & Family |
| Haberler | 1.7× | News |
| Brooklyn Heights | 16.93× | Travel & Leisure |
| Product design | 1.9× | Business & Career |
| Stradivarius | 1.75× | Shopping |
| Birthday Gifts | 1.76× | Kids & Family |
| Vanity Fair España | 21.59× | Fashion & Accessoires |
| Hypertext | 2.41× | Technology & Electronics |
| Eden Lake | 3.76× | Movies & TV |
| Samanyolu Haber | 3.37× | Movies & TV |
| Corona (band) | 1.73× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 12.74 |
| Risk Appetite | THRILL | 3.89 |
| Career Orientation | POWER | 2.43 |
| Quality Awareness | PREMIUM | 1.98 |
| Need for Security | CONSERVATISM | 1.79 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.2% |
| China | 5.9% |
| Canada | 5.8% |
See Yahoo! Finance audiences in other countries
More Business news audiences in Germany
- The Economist (1,395,618)
- Wirtschaftswoche (1,395,491)
- Business Insider (1,021,496)
- Forbes (984,322)
- manager magazin (688,331)
Frequently asked questions
How many fans does Yahoo! Finance have in Germany?
Yahoo! Finance has an estimated audience of 773,869 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Yahoo! Finance fans?
34.7% of Yahoo! Finance fans are female, 65.3% are male, with an average age of 35.1 years.
Which brands do Yahoo! Finance fans like most?
Yahoo! Finance fans show strongest brand affinity for Atkins diet (57.87×), Business English (12.77×), and CAC 40 (3.2×) over the country average.
Where do Yahoo! Finance fans live in Germany?
Yahoo! Finance fans in Germany are most concentrated in Bayern (reach 219,608), Nordrhein-Westfalen (reach 170,069), and Baden-Württemberg (reach 156,188). These three regions account for the largest share of the active audience.
What other brands do Yahoo! Finance fans also like?
Beyond Yahoo! Finance itself, the audience over-indexes on Business English (12.77×), CAC 40 (3.2×), Noodle (Gorillaz) (6.61×), and Cocktail (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yahoo! Finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.