Yahoo! Finance Audience in Germany
A data profile of the people who buy, follow and care about Yahoo! Finance in Germany — modelled from more than twelve digital signal sources. Yahoo! Finance has an estimated audience of 776,579 people in Germany.
The average Yahoo! Finance fan in Germany is 35.1 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Coinbase, Private school, Digital currency exchanger, with strongest over-indexing on Coinbase (30.18× the country average).
Demographically, the Yahoo! Finance audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Yahoo! Finance fan in Germany is more male, around 35.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Coinbase.
At a glance
The key figures that characterise the Yahoo! Finance profile in Germany.
Search interest · 12-month trend
Audience demographics of Yahoo! Finance
34.7% are female, 65.3% are male, average age 35.1.
Gender split
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 35.1 |
| Estimated audience size | 776,579 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Yahoo! Finance audience comes from Germany.
| Country | Share |
|---|---|
| United States | 53.3% |
| China | 5.8% |
| Canada | 5.7% |
Geography
Where the Yahoo! Finance audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 1.84× | |
| 02 | Bayern | ~200K | 1.67× | |
| 03 | Berlin | ~60K | 1.66× | |
| 04 | Baden-Württemberg | ~200K | 1.47× | |
| 05 | Hamburg | ~20K | 1.34× | |
| 06 | Rheinland-Pfalz | ~40K | 1.14× | |
| 07 | Nordrhein-Westfalen | ~200K | 0.97× | |
| 08 | Saarland | ~9K | 0.96× | |
| 09 | Schleswig-Holstein | ~20K | 0.79× | |
| 10 | Bremen | ~5K | 0.75× | |
| 11 | Niedersachsen | ~50K | 0.68× | |
| 12 | Sachsen | ~30K | 0.68× | |
| 13 | Brandenburg | ~20K | 0.65× | |
| 14 | Thüringen | ~10K | 0.62× | |
| 15 | Mecklenburg-Vorpommern | ~7K | 0.47× | |
| 16 | Sachsen-Anhalt | ~9K | 0.45× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Yahoo! Finance audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Engadget | Technology & Electronics | 81.14× | ||
| 02 | Digital currency exchanger | Business & Career | 36.73× | ||
| 03 | Coinbase | Business & Career | 30.18× | ||
| 04 | Litecoin | Business & Career | 29.96× | ||
| 05 | Unibet | Games | 20.00× | ||
| 06 | Betfair | Games | 20.00× | ||
| 07 | The Wall Street Journal | News | 18.51× | ||
| 08 | Betsson | Games | 18.30× | ||
| 09 | MarketWatch | Business & Career | 16.58× | ||
| 10 | Private school | Kids & Family | 16.47× | ||
| 11 | Aston Villa F.C. | Sports | 13.97× | ||
| 12 | Swing trading | Business & Career | 12.14× | ||
| 13 | TechCrunch | Technology & Electronics | 11.92× | ||
| 14 | Financial Times | News | 10.95× | ||
| 15 | Part-time | Business & Career | 9.07× | ||
| 16 | Ligue 1 | Sports | 8.95× | ||
| 17 | Fortuna Düsseldorf | Sports | 8.82× | ||
| 18 | Cross-country skiing | Sports | 8.44× | ||
| 19 | Internet & Social Media | 3.50× | |||
| 20 | Tagesschau | Movies & TV | 2.45× |
Personality of the Yahoo! Finance audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 16.76× | |
| Risk Appetite | THRILL | 4.41× | |
| Career Orientation | POWER | 2.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.52× | |
| DIY Mentality | THRILL | 0.80× | |
| Indulgence | JOY | 0.84× |
Frequently asked questions
How many fans does Yahoo! Finance have in Germany?
Yahoo! Finance has an estimated audience of 776,579 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Yahoo! Finance fans?
34.7% of Yahoo! Finance fans are female, 65.3% are male, with an average age of 35.1 years.
Which brands do Yahoo! Finance fans like most?
Yahoo! Finance fans show strongest brand affinity for Coinbase (30.18×), Private school (16.47×), and Digital currency exchanger (36.73×) over the country average.
Where do Yahoo! Finance fans live in Germany?
Yahoo! Finance fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Yahoo! Finance fans also like?
Beyond Yahoo! Finance itself, the audience over-indexes on Private school (16.47×), Digital currency exchanger (36.73×), Part-time (9.07×), and The Wall Street Journal (18.51×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business news audiences in Germany
- Wirtschaftswoche (1,675,020)
- The Economist (1,390,198)
- Business Insider (1,018,417)
- Forbes (987,171)
- manager magazin (684,277)
See Yahoo! Finance audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yahoo! Finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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