Yahoo! Finance Audience in Germany
Yahoo! Finance has an estimated audience of 773,869 people in Germany. 34.7% are female, 65.3% are male, average age 35.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Part-time, Private school, Mortgage calculator, Ligue 1, Coinbase.
The average Yahoo! Finance fan in Germany is 35.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Part-time, Private school, Mortgage calculator, with strongest over-indexing on Part-time (16.64× the country average). Demographically, the Yahoo! Finance audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news
Demographics of Yahoo! Finance fans
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 35.1 |
| Estimated audience size | 773,869 |
Audience persona
The typical Yahoo! Finance fan in Germany is more male, around 35.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Part-time.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 219,608 | 1.77× |
| Nordrhein-Westfalen | 170,069 | 1× |
| Baden-Württemberg | 156,188 | 1.48× |
| Hessen | 114,390 | 1.94× |
| Berlin | 59,488 | 1.72× |
| Niedersachsen | 49,914 | 0.66× |
| Rheinland-Pfalz | 45,624 | 1.18× |
| Sachsen | 25,064 | 0.66× |
| Hamburg | 23,142 | 1.32× |
| Schleswig-Holstein | 20,121 | 0.72× |
| Brandenburg | 14,685 | 0.61× |
| Thüringen | 11,946 | 0.61× |
| Sachsen-Anhalt | 7,801 | 0.39× |
| Saarland | 7,717 | 0.81× |
| Mecklenburg-Vorpommern | 6,517 | 0.44× |
| Bremen | 4,525 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Part-time | 16.64× | Business & Career |
| Private school | 16.13× | Kids & Family |
| Mortgage calculator | 14.94× | Home & Garden |
| Ligue 1 | 9.82× | Sports |
| Coinbase | 20.48× | Business & Career |
| Swing trading | 14.05× | Business & Career |
| MarketWatch | 21.59× | Business & Career |
| Unibet | 20× | Games |
| The Wall Street Journal | 15.78× | News |
| Betfair | 20× | Games |
| Digital currency exchanger | 23.74× | Business & Career |
| Ladbrokes | 22.43× | Games |
| JACK & JONES | 19.21× | Fashion & Accessoires |
| TechCrunch | 10.86× | Technology & Electronics |
| Major League Soccer | 9.53× | Sports |
| Litecoin | 20.6× | Business & Career |
| Aral AG | 2.78× | Cars & Mobility |
| Day trading | 8.83× | Business & Career |
| Tagesschau | 2.08× | Movies & TV |
| Engadget | 57.87× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 12.74 |
| Risk Appetite | THRILL | 3.89 |
| Career Orientation | POWER | 2.43 |
| Quality Awareness | PREMIUM | 1.98 |
| Need for Security | CONSERVATISM | 1.79 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.2% |
| China | 5.9% |
| Canada | 5.8% |
See Yahoo! Finance audiences in other countries
More Business news audiences in Germany
- The Economist (1,395,618)
- Wirtschaftswoche (1,395,491)
- Business Insider (1,021,496)
- Forbes (984,322)
- manager magazin (688,331)
Frequently asked questions
How many fans does Yahoo! Finance have in Germany?
Yahoo! Finance has an estimated audience of 773,869 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Yahoo! Finance fans?
34.7% of Yahoo! Finance fans are female, 65.3% are male, with an average age of 35.1 years.
Which brands do Yahoo! Finance fans like most?
Yahoo! Finance fans show strongest brand affinity for Part-time (16.64×), Private school (16.13×), and Mortgage calculator (14.94×) over the country average.
Where do Yahoo! Finance fans live in Germany?
Yahoo! Finance fans in Germany are most concentrated in Bayern (reach 219,608), Nordrhein-Westfalen (reach 170,069), and Baden-Württemberg (reach 156,188). These three regions account for the largest share of the active audience.
What other brands do Yahoo! Finance fans also like?
Beyond Yahoo! Finance itself, the audience over-indexes on Private school (16.13×), Mortgage calculator (14.94×), Ligue 1 (9.82×), and Coinbase (20.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yahoo! Finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.