Betsson Audience in Germany
Betsson has an estimated audience of 376,202 people in Germany. 26.5% are female, 73.5% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tipico, Bwin, TradingView, Bet365, Ripple (company).
The average Betsson fan in Germany is 44.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tipico, Bwin, TradingView, with strongest over-indexing on Tipico (16.79× the country average). Demographically, the Betsson audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Gambling
Demographics of Betsson fans
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 44.7 |
| Estimated audience size | 376,202 |
Audience persona
The typical Betsson fan in Germany is more male, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Tipico.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,422 | 0.93× |
| Bayern | 68,901 | 1.14× |
| Baden-Württemberg | 49,383 | 0.96× |
| Hessen | 47,717 | 1.66× |
| Berlin | 37,671 | 2.24× |
| Niedersachsen | 33,426 | 0.91× |
| Sachsen | 14,230 | 0.77× |
| Rheinland-Pfalz | 11,322 | 0.6× |
| Brandenburg | 11,250 | 0.96× |
| Schleswig-Holstein | 9,448 | 0.7× |
| Hamburg | 9,380 | 1.1× |
| Bremen | 6,422 | 2× |
| Sachsen-Anhalt | 4,552 | 0.47× |
| Thüringen | 3,541 | 0.37× |
| Saarland | 3,449 | 0.75× |
| Mecklenburg-Vorpommern | 3,114 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tipico | 16.79× | Games |
| Bwin | 22.43× | Games |
| TradingView | 11.91× | Business & Career |
| Bet365 | 17.63× | Games |
| Ripple (company) | 36.25× | Technology & Electronics |
| Swing trading | 17.59× | Business & Career |
| Sportingbet | 26.73× | Sports |
| Polymarket | 10.78× | Business & Career |
| Interwetten | 11.54× | Games |
| FXCM | 15.19× | Business & Career |
| Ladbrokes | 32.45× | Games |
| Unibet | 22.34× | Games |
| Betfair | 26.53× | Games |
| Forex signal | 14.18× | Business & Career |
| Yahoo! Finance | 18.3× | Business & Career |
| Paddy Power | 33.48× | Games |
| Coinbase | 18.96× | Business & Career |
| William Hill (bookmaker) | 27.57× | Games |
| Technical analysis | 12.7× | Business & Career |
| Plus500 | 17.21× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.66 |
| Need for Security | CONSERVATISM | 1.39 |
| Quality Awareness | PREMIUM | 1.24 |
| Patriotism | CONSERVATISM | 1.23 |
| Convenience Orientation | PREMIUM | 1.2 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Colombia | 18.5% |
| Peru | 15.7% |
| Argentina | 15.2% |
See Betsson audiences in other countries
More Gambling audiences in Germany
- Unibet (624,136)
- Ladbrokes (312,622)
- Tombola (bingo company) (261,983)
- SBOBET (184,591)
- Lotto Max (104,550)
Frequently asked questions
How many fans does Betsson have in Germany?
Betsson has an estimated audience of 376,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Betsson fans?
26.5% of Betsson fans are female, 73.5% are male, with an average age of 44.7 years.
Which brands do Betsson fans like most?
Betsson fans show strongest brand affinity for Tipico (16.79×), Bwin (22.43×), and TradingView (11.91×) over the country average.
Where do Betsson fans live in Germany?
Betsson fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,422), Bayern (reach 68,901), and Baden-Württemberg (reach 49,383). These three regions account for the largest share of the active audience.
What other brands do Betsson fans also like?
Beyond Betsson itself, the audience over-indexes on Bwin (22.43×), TradingView (11.91×), Bet365 (17.63×), and Ripple (company) (36.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Betsson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.