Rascasse Audience Intelligence

Sportingbet Audience in Germany

A data profile of the people who buy, follow and care about Sportingbet in Germany — modelled from more than twelve digital signal sources. Sportingbet has an estimated audience of 546,621 people in Germany.

#100among Video / Board Game in Germany#851in Sports

The average Sportingbet fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top brand affinities include Tipico, Bwin, Bet365, with strongest over-indexing on Tipico (20.05× the country average).

Demographically, the Sportingbet audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sportingbet fan in Germany is more male, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Tipico.

Category: Sports · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sportingbet profile in Germany.

Audience size
547K
in Germany
Gender
27.1%♀
72.9% male
Age
40.1
average years
Country rank
#10912
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sportingbet fans

27.1% are female, 72.9% are male, average age 40.1.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for Sportingbet audience in Germany
MetricValue
Female27.1%
Male72.9%
Average age40.1
Estimated audience size546,621
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Sportingbet audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3920%
40-4919%
50+23%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Sportingbet audience comes from Germany.

Worldwide audience distribution share by country for Sportingbet
CountryShare
Brazil66.2%
United Kingdom8.6%
Greece3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sportingbet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sportingbet fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.85×
02Niedersachsen~90K1.70×
03Berlin~40K1.70×
04Nordrhein-Westfalen~200K1.30×
05Baden-Württemberg~90K1.19×
06Brandenburg~20K1.17×
07Mecklenburg-Vorpommern~10K1.01×
08Hamburg~10K0.90×
09Hessen~40K0.87×
10Bremen~4K0.82×
11Bayern~70K0.79×
12Sachsen~20K0.76×
13Schleswig-Holstein~10K0.74×
14Rheinland-Pfalz~20K0.71×
15Saarland~5K0.68×
16Sachsen-Anhalt~8K0.60×
Fig. 06

Affinity by region

Affinity by region — Sportingbet, Germany
0.60×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sportingbet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sportingbet audience
#·InterestCategoryAffinity×
01Paddy PowerGames29.51×
02LadbrokesGames29.39×
03BetfairGames27.01×
04BetssonGames27.01×
05William Hill (bookmaker)Games26.73×
06KrakenTechnology & Electronics23.32×
07UnibetGames21.14×
08TipicoGames20.05×
09BwinGames18.63×
10Bet365Games18.13×
11CoinbaseBusiness & Career15.55×
12Swing tradingBusiness & Career13.67×
13InterwettenGames13.19×
14FXCMBusiness & Career12.27×
15Forex signalBusiness & Career11.57×
16Bet-at-home.comGames11.50×
17TradingViewBusiness & Career9.83×
18PolymarketBusiness & Career8.65×
19Fenerbahçe Men's BasketballSports8.32×
20GermanyTravel & Leisure2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sportingbet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sportingbet audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.21×
PatriotismCONSERVATISM1.69×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sportingbet audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
CreativityOPEN0.84×
IndividualismJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sportingbet have in Germany?

Sportingbet has an estimated audience of 546,621 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Sportingbet fans?

27.1% of Sportingbet fans are female, 72.9% are male, with an average age of 40.1 years.

03

Which brands do Sportingbet fans like most?

Sportingbet fans show strongest brand affinity for Tipico (20.05×), Bwin (18.63×), and Bet365 (18.13×) over the country average.

04

Where do Sportingbet fans live in Germany?

Sportingbet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Niedersachsen (reach ~90K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Sportingbet fans also like?

Beyond Sportingbet itself, the audience over-indexes on Bwin (18.63×), Bet365 (18.13×), Interwetten (13.19×), and TradingView (9.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Sportingbet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sportingbet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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