Sportingbet Audience in Germany
Sportingbet has an estimated audience of 547,085 people in Germany. 27.1% are female, 72.9% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Tipico, Bwin, Bet365, Interwetten, TradingView.
The average Sportingbet fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Tipico, Bwin, Bet365, with strongest over-indexing on Tipico (20.05× the country average). Demographically, the Sportingbet audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Video / Board Game · Subtype: Gambling
Demographics of Sportingbet fans
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 40.1 |
| Estimated audience size | 547,085 |
Audience persona
The typical Sportingbet fan in Germany is more male, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Tipico.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,956 | 1.34× |
| Baden-Württemberg | 88,659 | 1.19× |
| Niedersachsen | 88,187 | 1.66× |
| Bayern | 75,794 | 0.86× |
| Berlin | 44,191 | 1.81× |
| Hessen | 37,480 | 0.9× |
| Thüringen | 22,076 | 1.58× |
| Sachsen | 21,531 | 0.8× |
| Rheinland-Pfalz | 20,000 | 0.73× |
| Brandenburg | 19,078 | 1.12× |
| Schleswig-Holstein | 14,674 | 0.75× |
| Hamburg | 11,676 | 0.94× |
| Mecklenburg-Vorpommern | 9,507 | 0.91× |
| Sachsen-Anhalt | 3,996 | 0.28× |
| Bremen | 3,336 | 0.71× |
| Saarland | 2,714 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tipico | 20.05× | Games |
| Bwin | 18.63× | Games |
| Bet365 | 18.13× | Games |
| Interwetten | 13.19× | Games |
| TradingView | 9.83× | Business & Career |
| Fenerbahçe Men's Basketball | 8.32× | Sports |
| Betfair | 27.01× | Games |
| Unibet | 21.14× | Games |
| Betsson | 27.01× | Games |
| Ladbrokes | 29.39× | Games |
| Swing trading | 13.67× | Business & Career |
| Polymarket | 8.65× | Business & Career |
| William Hill (bookmaker) | 26.73× | Games |
| FXCM | 12.27× | Business & Career |
| Borussia Dortmund | 2.21× | Sports |
| Germany | 2.38× | Travel & Leisure |
| Paddy Power | 29.51× | Games |
| Forex signal | 11.57× | Business & Career |
| Kraken | 23.32× | Technology & Electronics |
| Neo.bet | 11.5× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.85 |
| Convenience Orientation | PREMIUM | 1.81 |
| Need for Security | CONSERVATISM | 1.64 |
| Quality Awareness | PREMIUM | 1.55 |
| Early Adopter Mentality | POWER | 1.4 |
| Career Orientation | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 68.8% |
| United Kingdom | 8.5% |
| Greece | 3.4% |
See Sportingbet audiences in other countries
More Gambling audiences in Germany
- Unibet (624,136)
- Betsson (376,202)
- Ladbrokes (312,622)
- Tombola (bingo company) (261,983)
- SBOBET (184,591)
Frequently asked questions
How many fans does Sportingbet have in Germany?
Sportingbet has an estimated audience of 547,085 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Sportingbet fans?
27.1% of Sportingbet fans are female, 72.9% are male, with an average age of 40.1 years.
Which brands do Sportingbet fans like most?
Sportingbet fans show strongest brand affinity for Tipico (20.05×), Bwin (18.63×), and Bet365 (18.13×) over the country average.
Where do Sportingbet fans live in Germany?
Sportingbet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,956), Baden-Württemberg (reach 88,659), and Niedersachsen (reach 88,187). These three regions account for the largest share of the active audience.
What other brands do Sportingbet fans also like?
Beyond Sportingbet itself, the audience over-indexes on Bwin (18.63×), Bet365 (18.13×), Interwetten (13.19×), and TradingView (9.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sportingbet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.