Kraken Audience in Germany
Kraken has an estimated audience of 228,001 people in Germany. 28.2% are female, 71.8% are male, average age 30.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tipico, Token coin, Electronic money, Bwin, TradingView.
The average Kraken fan in Germany is 30.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tipico, Token coin, Electronic money, with strongest over-indexing on Tipico (15.88× the country average). Demographically, the Kraken audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Kraken fans
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 30.0 |
| Estimated audience size | 228,001 |
Audience persona
The typical Kraken fan in Germany is more male, around 30.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tipico.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,935 | 1.12× |
| Bayern | 65,272 | 1.17× |
| Baden-Württemberg | 54,238 | 1.15× |
| Hessen | 42,501 | 1.61× |
| Niedersachsen | 29,748 | 0.88× |
| Berlin | 23,028 | 1.48× |
| Sachsen | 16,368 | 0.96× |
| Rheinland-Pfalz | 16,093 | 0.93× |
| Schleswig-Holstein | 11,265 | 0.9× |
| Hamburg | 8,717 | 1.11× |
| Brandenburg | 8,706 | 0.81× |
| Thüringen | 6,733 | 0.76× |
| Sachsen-Anhalt | 6,461 | 0.72× |
| Mecklenburg-Vorpommern | 5,219 | 0.79× |
| Saarland | 3,139 | 0.74× |
| Bremen | 2,751 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tipico | 15.88× | Games |
| Token coin | 83.83× | Business & Career |
| Electronic money | 59.03× | Business & Career |
| Bwin | 16.26× | Games |
| TradingView | 9.71× | Business & Career |
| FXCM | 15.38× | Business & Career |
| Swing trading | 14.28× | Business & Career |
| Interwetten | 10.18× | Games |
| Entrepreneur (magazine) | 20.73× | Business & Career |
| Forex signal | 13.17× | Business & Career |
| Digital currency exchanger | 28.54× | Business & Career |
| Investing online | 20.45× | Business & Career |
| Bet365 | 11.59× | Games |
| Sportingbet | 19.78× | Sports |
| Plus500 | 17.39× | Business & Career |
| Futures contract | 4.78× | Business & Career |
| Yahoo! Finance | 14.92× | Business & Career |
| Paddy Power | 27.29× | Games |
| Dogecoin | 42.22× | Business & Career |
| Ladbrokes | 22.45× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.31 |
| Risk Appetite | THRILL | 2.2 |
| Career Orientation | POWER | 1.75 |
| Spirituality | BALANCE | 1.5 |
| Need for Security | CONSERVATISM | 1.46 |
| Convenience Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 7.6% |
| Canada | 5.5% |
See Kraken audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Kraken have in Germany?
Kraken has an estimated audience of 228,001 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kraken fans?
28.2% of Kraken fans are female, 71.8% are male, with an average age of 30.0 years.
Which brands do Kraken fans like most?
Kraken fans show strongest brand affinity for Tipico (15.88×), Token coin (83.83×), and Electronic money (59.03×) over the country average.
Where do Kraken fans live in Germany?
Kraken fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,935), Bayern (reach 65,272), and Baden-Württemberg (reach 54,238). These three regions account for the largest share of the active audience.
What other brands do Kraken fans also like?
Beyond Kraken itself, the audience over-indexes on Token coin (83.83×), Electronic money (59.03×), Bwin (16.26×), and TradingView (9.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kraken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.