Rascasse Audience Intelligence

Kraken Target Market in Germany

A data profile of the people who buy, follow and care about Kraken in Germany — modelled from more than twelve digital signal sources. Kraken has an estimated audience of 366,290 people in Germany.

#1913among Brand in Germany#616in Technology & Electronics

The average Kraken fan in Germany is 30.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tipico, Token coin, Electronic money, with strongest over-indexing on Tipico (15.88× the country average).

Demographically, the Kraken audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kraken fan in Germany is more male, around 30.0 years old, with strong Risk Appetite tendencies and a notable affinity for Tipico.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kraken profile in Germany.

Audience size
366K
in Germany
Gender
28.2%♀
71.8% male
Age
30.0
average years
Country rank
#15029
Brand in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kraken

28.2% are female, 71.8% are male, average age 30.0.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for Kraken audience in Germany
MetricValue
Female28.2%
Male71.8%
Average age30.0
Estimated audience size366,290
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Kraken audience in Germany
Age bracketShare%
16-1943%
20-2925%
30-3916%
40-4911%
50+5%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Kraken audience comes from Germany.

Worldwide audience distribution share by country for Kraken
CountryShare
United States31.9%
United Kingdom7.3%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kraken audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kraken customers by region in Germany
#RegionReachAffinity×
01Hessen~40K1.54×
02Berlin~20K1.42×
03Bayern~60K1.14×
04Nordrhein-Westfalen~80K1.12×
05Baden-Württemberg~50K1.10×
06Hamburg~9K1.09×
07Sachsen~20K0.95×
08Bremen~3K0.95×
09Rheinland-Pfalz~20K0.93×
10Schleswig-Holstein~10K0.90×
11Niedersachsen~30K0.89×
12Mecklenburg-Vorpommern~6K0.86×
13Brandenburg~9K0.83×
14Thüringen~7K0.83×
15Saarland~3K0.81×
16Sachsen-Anhalt~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Kraken, Germany
0.76×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kraken audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kraken audience
#·InterestCategoryAffinity×
01Token coinBusiness & Career83.83×
02Electronic moneyBusiness & Career59.03×
03DogecoinBusiness & Career42.22×
04Digital currency exchangerBusiness & Career28.54×
05Paddy PowerGames27.29×
06LadbrokesGames22.45×
07Entrepreneur (magazine)Business & Career20.73×
08Investing onlineBusiness & Career20.45×
09SportingbetSports19.78×
10Plus500Business & Career17.39×
11BwinGames16.26×
12TipicoGames15.88×
13FXCMBusiness & Career15.38×
14Yahoo! FinanceBusiness & Career14.92×
15Swing tradingBusiness & Career14.28×
16Forex signalBusiness & Career13.17×
17Bet365Games11.59×
18InterwettenGames10.18×
19TradingViewBusiness & Career9.71×
20Futures contractBusiness & Career4.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kraken audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kraken audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.68×
Career OrientationPOWER1.88×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kraken audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
TraditionCONSERVATISM0.87×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kraken's target market in Germany?

Kraken's target market in Germany covers an estimated 366,290 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kraken customers?

28.2% of the Kraken audience are female, 71.8% are male, with an average age of 30.0 years.

03

Which brands do Kraken fans like most?

Kraken fans show strongest brand affinity for Tipico (15.88×), Token coin (83.83×), and Electronic money (59.03×) over the country average.

04

Where do Kraken fans live in Germany?

Kraken fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kraken fans also like?

Beyond Kraken itself, the audience over-indexes on Token coin (83.83×), Electronic money (59.03×), Bwin (16.26×), and TradingView (9.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Kraken audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kraken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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