Electronic money Audience in Germany
Electronic money has an estimated audience of 284,020 people in Germany. 31.2% are female, 68.8% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Business English, Home construction, Progressive rock, Haberler, Unique Gifts.
The average Electronic money fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Business English, Home construction, Progressive rock, with strongest over-indexing on Business English (9.58× the country average). Demographically, the Electronic money audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Electronic money fans
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 32.8 |
| Estimated audience size | 284,020 |
Audience persona
The typical Electronic money fan in Germany is more male, around 32.8 years old, with strong Risk Appetite tendencies and a notable affinity for Business English.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,416 | 1.08× |
| Bayern | 55,681 | 1.22× |
| Baden-Württemberg | 47,790 | 1.23× |
| Niedersachsen | 28,798 | 1.04× |
| Hessen | 22,287 | 1.03× |
| Rheinland-Pfalz | 15,823 | 1.11× |
| Sachsen | 15,079 | 1.08× |
| Berlin | 12,735 | 1× |
| Schleswig-Holstein | 9,311 | 0.91× |
| Hamburg | 7,734 | 1.21× |
| Brandenburg | 7,664 | 0.87× |
| Thüringen | 6,951 | 0.96× |
| Sachsen-Anhalt | 5,513 | 0.75× |
| Mecklenburg-Vorpommern | 4,156 | 0.77× |
| Saarland | 3,738 | 1.07× |
| Bremen | 1,593 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 9.58× | Business & Career |
| Home construction | 1.58× | Home & Garden |
| Progressive rock | 2.44× | Music & Radio |
| Haberler | 1.74× | News |
| Unique Gifts | 1.75× | Shopping |
| CAC 40 | 1.76× | Business & Career |
| Christmas Gift | 1.96× | Kids & Family |
| Noodle (Gorillaz) | 3.31× | Music & Radio |
| Zakopane | 14.33× | Travel & Leisure |
| Birthday Gifts | 1.71× | Kids & Family |
| Boracay | 6.63× | Travel & Leisure |
| Israel | 1.9× | Travel & Leisure |
| Farinata | 11.87× | Food & Beverages |
| Vanity Fair España | 21.24× | Fashion & Accessoires |
| Harvey Mudd College | 14.3× | Business & Career |
| Huizen | 4.58× | Travel & Leisure |
| JDSU | 2.43× | Business & Career |
| 3D printing | 1.55× | Technology & Electronics |
| Home Delivery | 1.89× | Food & Beverages |
| Graham Greene | 3.04× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.78 |
| Early Adopter Mentality | POWER | 1.59 |
| Individualism | JOY | 1.42 |
| Career Orientation | POWER | 1.39 |
| Need for Security | CONSERVATISM | 1.34 |
| Sports Activity | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Japan | 11.0% |
| Italy | 7.7% |
See Electronic money audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electronic money have in Germany?
Electronic money has an estimated audience of 284,020 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electronic money fans?
31.2% of Electronic money fans are female, 68.8% are male, with an average age of 32.8 years.
Which brands do Electronic money fans like most?
Electronic money fans show strongest brand affinity for Business English (9.58×), Home construction (1.58×), and Progressive rock (2.44×) over the country average.
Where do Electronic money fans live in Germany?
Electronic money fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,416), Bayern (reach 55,681), and Baden-Württemberg (reach 47,790). These three regions account for the largest share of the active audience.
What other brands do Electronic money fans also like?
Beyond Electronic money itself, the audience over-indexes on Home construction (1.58×), Progressive rock (2.44×), Haberler (1.74×), and Unique Gifts (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electronic money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.