Rascasse Audience Intelligence

Electronic money Audience in Germany

A data profile of the people who buy, follow and care about Electronic money in Germany — modelled from more than twelve digital signal sources. Electronic money has an estimated audience of 284,020 people in Germany.

#6349among Topic in Germany#1220in Business & Career

The average Electronic money fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dogecoin, Kraken, Coinbase, with strongest over-indexing on Dogecoin (198.58× the country average).

Demographically, the Electronic money audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electronic money fan in Germany is more male, around 32.8 years old, with strong Career Orientation tendencies and a notable affinity for Dogecoin.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic money profile in Germany.

Audience size
284K
in Germany
Gender
31.2%♀
68.8% male
Age
32.8
average years
Country rank
#18046
Topic in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic money fans

31.2% are female, 68.8% are male, average age 32.8.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for Electronic money audience in Germany
MetricValue
Female31.2%
Male68.8%
Average age32.8
Estimated audience size284,020
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Electronic money audience in Germany
Age bracketShare%
16-1939%
20-2922%
30-3914%
40-4914%
50+12%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Electronic money audience comes from Germany.

Worldwide audience distribution share by country for Electronic money
CountryShare
United States21.4%
Japan11.0%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic money audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electronic money fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~50K1.18×
02Bayern~50K1.16×
03Hamburg~7K1.14×
04Saarland~4K1.09×
05Rheinland-Pfalz~20K1.07×
06Sachsen~10K1.05×
07Nordrhein-Westfalen~60K1.04×
08Hessen~20K1.03×
09Niedersachsen~30K1.02×
10Thüringen~7K1.01×
11Bremen~2K0.99×
12Berlin~10K0.96×
13Schleswig-Holstein~10K0.94×
14Mecklenburg-Vorpommern~5K0.94×
15Brandenburg~8K0.93×
16Sachsen-Anhalt~7K0.89×
Fig. 06

Affinity by region

Affinity by region — Electronic money, Germany
0.89×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic money audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic money audience
#·InterestCategoryAffinity×
01DogecoinBusiness & Career198.58×
02KrakenTechnology & Electronics59.03×
03Digital currency exchangerBusiness & Career39.22×
04Virtual currencyBusiness & Career28.05×
05CoinbaseBusiness & Career26.96×
06LitecoinBusiness & Career26.11×
07Debit cardBusiness & Career22.38×
08Water filterFood & Beverages20.00×
09Water pollutionPolitics & Society20.00×
10Infineon TechnologiesTechnology & Electronics20.00×
11High School DxDMovies & TV20.00×
12Brenda SongFashion & Accessoires20.00×
13Villarreal CFSports16.27×
14Non-fungible tokenTechnology & Electronics15.38×
15MarketWatchBusiness & Career14.71×
16VotingPolitics & Society7.07×
17Part-timeBusiness & Career4.59×
183. LigaSports4.42×
19BankingBusiness & Career3.19×
20Drama moviesMovies & TV3.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic money audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic money audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.06×
Risk AppetiteTHRILL1.99×
IndividualismJOY1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic money audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.46×
DIY MentalityTHRILL0.54×
SustainabilityBALANCE0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronic money have in Germany?

Electronic money has an estimated audience of 284,020 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electronic money fans?

31.2% of Electronic money fans are female, 68.8% are male, with an average age of 32.8 years.

03

Which brands do Electronic money fans like most?

Electronic money fans show strongest brand affinity for Dogecoin (198.58×), Kraken (59.03×), and Coinbase (26.96×) over the country average.

04

Where do Electronic money fans live in Germany?

Electronic money fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Electronic money fans also like?

Beyond Electronic money itself, the audience over-indexes on Kraken (59.03×), Coinbase (26.96×), Debit card (22.38×), and Digital currency exchanger (39.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Electronic money audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electronic money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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