Electronic money Audience in United States
Electronic money has an estimated audience of 800,501 people in United States. 28.0% are female, 72.0% are male, average age 30.3. Top brand affinities: Wikia, Hebe, Product design, Historic site, Vocal harmony.
Top brand affinities include Wikia, Hebe, Product design, with strongest over-indexing on Wikia (8.61× the country average). Demographically, the Electronic money audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Electronic money fans
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 30.3 |
| Estimated audience size | 800,501 |
Audience persona
The typical Electronic money fan in United States is more male, around 30.3 years old, with strong Risk Appetite tendencies and a notable affinity for Wikia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikia | 8.61× | Internet & Social Media |
| Hebe | 9.71× | Home & Garden |
| Product design | 2.9× | Business & Career |
| Historic site | 6.11× | Arts & Culture |
| Vocal harmony | 6.36× | Music & Radio |
| Encontre sua Viagem | 67.34× | Travel & Leisure |
| Lulu 黃路梓茵 | 3.19× | Movies & TV |
| Emperor Entertainment Group | 11.31× | Business & Career |
| Nationality | 1.8× | Politics & Society |
| Jesse Plemons | 2.79× | Movies & TV |
| Nebraska Cornhuskers football | 2.84× | Sports |
| Grinch | 2.7× | Movies & TV |
| Stop Bullying | 11.31× | Politics & Society |
| Goop | 3.47× | Internet & Social Media |
| Penn & Teller | 5.41× | Movies & TV |
| UK garage | 3.47× | Music & Radio |
| Governor of Michigan | 4.5× | Politics & Society |
| Pro-Ject | 2.4× | Music & Radio |
| Morphine (band) | 4.75× | Music & Radio |
| Iration | 10.79× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.92 |
| Need for Security | CONSERVATISM | 1.69 |
| Career Orientation | POWER | 1.47 |
| Luxury Orientation | PREMIUM | 1.38 |
| Travelling | THRILL | 1.25 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Japan | 11.0% |
| Italy | 7.7% |
See Electronic money audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Electronic money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.