Rascasse Audience Intelligence

Electronic money Audience in United States

A data profile of the people who buy, follow and care about Electronic money in United States — modelled from more than twelve digital signal sources. Electronic money has an estimated audience of 800,501 people in United States.

#9525among Topic in United States#1747in Business & Career

The average Electronic money fan in United States is 30.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dakota Johnson, Cryptocurrency, Jared Leto, with strongest over-indexing on Dakota Johnson (10.46× the country average).

Demographically, the Electronic money audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electronic money fan in United States is more male, around 30.3 years old, with strong Risk Appetite tendencies and a notable affinity for Dakota Johnson.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic money profile in United States.

Audience size
801K
in United States
Gender
28.0%♀
72.0% male
Age
30.3
average years
Country rank
#27444
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic money fans

28.0% are female, 72.0% are male, average age 30.3.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Electronic money audience in United States
MetricValue
Female28.0%
Male72.0%
Average age30.3
Estimated audience size800,501
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Electronic money audience in United States
Age bracketShare%
16-1944%
20-2924%
30-3916%
40-4910%
50+7%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Electronic money audience comes from United States.

Worldwide audience distribution share by country for Electronic money
CountryShare
United States21.4%
Japan11.0%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic money audience in United States is strongest.

Fig. 05

Top regions by affinity

Electronic money fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~7K1.73×
02Delaware~3K1.53×
03Massachusetts~20K1.41×
04Iowa~9K1.38×
05Colorado~20K1.35×
06Minnesota~20K1.34×
07Pennsylvania~40K1.32×
08Connecticut~10K1.25×
09New Jersey~30K1.24×
10New Hampshire~4K1.23×
11Utah~9K1.21×
12Idaho~5K1.20×
13Maryland~20K1.18×
14Kansas~7K1.16×
15Michigan~20K1.15×
16Wisconsin~10K1.13×
17Virginia~20K1.10×
18Ohio~30K1.07×
19Missouri~10K1.07×
20Indiana~20K1.06×
21North Carolina~30K1.05×
22South Carolina~10K1.03×
23Maine~3K1.02×
24Rhode Island~3K1.02×
25Texas~70K1.01×
26Georgia~20K1.01×
27Vermont~1K1.00×
28Illinois~30K0.99×
29Oregon~9K0.99×
30Washington~20K0.94×
31New York~40K0.93×
32Kentucky~9K0.93×
33Montana~2K0.93×
34South Dakota~2K0.92×
35Washington, District of Columbia~2K0.90×
36Alaska~2K0.90×
37North Dakota~1K0.90×
38California~80K0.87×
39Tennessee~10K0.87×
40Arizona~10K0.85×
41Hawaii~3K0.84×
42Louisiana~8K0.82×
43Florida~40K0.81×
44West Virginia~3K0.81×
45Arkansas~5K0.78×
46New Mexico~3K0.78×
47Oklahoma~7K0.77×
48Mississippi~5K0.77×
49Alabama~9K0.76×
50Nevada~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Electronic money, United States
0.70×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic money audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic money audience
#·InterestCategoryAffinity×
01CryptocurrencyTechnology & Electronics11.31×
02Borussia DortmundSports11.31×
03Anjelica HustonMovies & TV11.31×
04Fry's ElectronicsShopping11.31×
05EToroBusiness & Career11.31×
06Crystal Palace F.C.Sports11.31×
07Dakota JohnsonMovies & TV10.46×
08Jared LetoMovies & TV8.09×
09Boscov'sFashion & Accessoires6.76×
10NeweggShopping6.12×
11CoinbaseBusiness & Career5.42×
12E-TradeBusiness & Career4.64×
13Affiliate marketingBusiness & Career3.55×
14LinuxTechnology & Electronics3.29×
15NASDAQBusiness & Career3.13×
16PowerballGames2.21×
17Financial servicesBusiness & Career2.09×
18Burger KingFood & Beverages1.76×
19Wells FargoBusiness & Career1.73×
20FIFA World CupSports1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic money audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic money audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.82×
Need for SecurityCONSERVATISM1.97×
Career OrientationPOWER1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic money audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
CreativityOPEN0.86×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronic money have in United States?

Electronic money has an estimated audience of 800,501 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electronic money fans?

28.0% of Electronic money fans are female, 72.0% are male, with an average age of 30.3 years.

03

Which brands do Electronic money fans like most?

Electronic money fans show strongest brand affinity for Dakota Johnson (10.46×), Cryptocurrency (11.31×), and Jared Leto (8.09×) over the country average.

04

Where do Electronic money fans live in United States?

Electronic money fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Electronic money fans also like?

Beyond Electronic money itself, the audience over-indexes on Cryptocurrency (11.31×), Jared Leto (8.09×), Coinbase (5.42×), and Borussia Dortmund (11.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Electronic money audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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