Coinbase Audience in United States

Coinbase logo

Coinbase has an estimated audience of 6,665,603 people in United States. 25.1% are female, 74.9% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: TradingView, Forex signals, Polymarket, Forex Online Trading, Digital currency.

The average Coinbase fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include TradingView, Forex signals, Polymarket, with strongest over-indexing on TradingView (16.4× the country average). Demographically, the Coinbase audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

Demographics of Coinbase fans

Demographic split for Coinbase audience in United States
MetricValue
Female25.1%
Male74.9%
Average age38.3
Estimated audience size6,665,603

Audience persona

The typical Coinbase fan in United States is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for TradingView.

Top regions in United States

Top regions ranked by reach for Coinbase in United States
RegionReachAffinity
California981,9891.34×
Texas615,6141.07×
Florida605,5371.34×
New York509,6261.37×
Illinois233,9051.05×
Georgia223,9671.09×
Pennsylvania209,3280.93×
New Jersey203,4931.2×
North Carolina198,2390.99×
Ohio182,1030.89×
Washington178,5171.34×
Michigan174,1311×
Virginia164,4031.01×
Arizona143,6431.06×
Massachusetts141,8971.08×
Colorado125,7011.2×
Tennessee118,5420.89×
Indiana109,6370.9×
Maryland107,4150.94×
Missouri102,3110.95×
Minnesota95,8481×
South Carolina94,9990.95×
Wisconsin94,1660.94×
Oregon87,8851.15×
Nevada76,9411.19×
Alabama76,8190.82×
Louisiana71,3250.83×
Connecticut70,5631.06×
Oklahoma67,5190.91×
Kentucky66,4490.8×
Utah64,8311.09×
Arkansas53,3990.97×
Kansas48,6690.93×
Iowa46,9730.86×
Mississippi44,5490.81×
Idaho38,1281.14×
New Mexico28,2110.84×
New Hampshire27,1541.03×
Nebraska25,8320.77×
Maine25,4581.07×
Washington, District of Columbia22,3371.11×
Hawaii21,7760.76×
Rhode Island20,8870.98×
West Virginia19,7360.64×
Montana18,8041.02×
North Dakota18,5951.36×
Alaska14,2551×
South Dakota14,2030.92×
Delaware13,4370.73×
Vermont9,6780.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coinbase audience
BrandAffinityCategory
TradingView16.4×Business & Career
Forex signals30.99×Business & Career
Polymarket10.25×Business & Career
Forex Online Trading25.9×Business & Career
Digital currency12.93×Business & Career
Bitcoin13.55×Business & Career
Litecoin25.3×Business & Career
Ethereum22.93×Business & Career
forex trader14.92×Business & Career
Cryptocurrency12.72×Technology & Electronics
FXCM13.72×Business & Career
Ledger22.93×Business & Career
Personal finance1.69×Business & Career
East Coast hip hop3.37×Music & Radio
MetaTrader 414.86×Business & Career
Swing trading8.7×Business & Career
Technical analysis8.38×Business & Career
Yahoo! Finance2.54×Business & Career
Interactive Brokers17.38×Business & Career
Virtual currency23.59×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coinbase audience
TraitClusterScore
Risk AppetiteTHRILL3.41
Early Adopter MentalityPOWER2.66
Quality AwarenessPREMIUM2.11
Luxury OrientationPREMIUM1.91
Urban LifestyleOPEN1.69
Need for SecurityCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for Coinbase
CountryShare
United States39.7%
China12.1%
United Kingdom4.7%

See Coinbase audiences in other countries

More Broker / Crypto audiences in United States

Frequently asked questions

How many fans does Coinbase have in United States?

Coinbase has an estimated audience of 6,665,603 people in United States, concentrated in California and Texas.

What is the gender split and age of Coinbase fans?

25.1% of Coinbase fans are female, 74.9% are male, with an average age of 38.3 years.

Which brands do Coinbase fans like most?

Coinbase fans show strongest brand affinity for TradingView (16.4×), Forex signals (30.99×), and Polymarket (10.25×) over the country average.

Where do Coinbase fans live in United States?

Coinbase fans in United States are most concentrated in California (reach 981,989), Texas (reach 615,614), and Florida (reach 605,537). These three regions account for the largest share of the active audience.

What other brands do Coinbase fans also like?

Beyond Coinbase itself, the audience over-indexes on Forex signals (30.99×), Polymarket (10.25×), Forex Online Trading (25.9×), and Digital currency (12.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coinbase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.