Rascasse Audience Intelligence

Coinbase Target Market in United States

A data profile of the people who buy, follow and care about Coinbase in United States — modelled from more than twelve digital signal sources. Coinbase has an estimated audience of 11,365,216 people in United States.

#1among Broker / Crypto in United States#316among Brand in United States#314in Business & Career

The average Coinbase fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include TradingView, Forex signals, Polymarket, with strongest over-indexing on TradingView (16.4× the country average).

Demographically, the Coinbase audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coinbase fan in United States is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for TradingView.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coinbase profile in United States.

Audience size
11.4M
in United States
Gender
25.1%♀
74.9% male
Age
38.3
average years
Country rank
#3151
Brand in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coinbase

25.1% are female, 74.9% are male, average age 38.3.

Fig. 02

Gender split

25.1%
Female
74.9%
Male
Demographic split for Coinbase audience in United States
MetricValue
Female25.1%
Male74.9%
Average age38.3
Estimated audience size11,365,216
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Coinbase audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3923%
40-4921%
50+16%
Fig. 04

Worldwide distribution

47.7%

of the worldwide Coinbase audience comes from United States.

Worldwide audience distribution share by country for Coinbase
CountryShare
United States47.7%
China8.5%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coinbase audience in United States is strongest.

Fig. 05

Top regions by affinity

Coinbase customers by region in United States
#RegionReachAffinity×
01North Dakota~20K1.35×
02Florida~600K1.33×
03Washington~200K1.32×
04New York~500K1.30×
05Idaho~40K1.29×
06California~900K1.28×
07Nevada~80K1.19×
08Colorado~100K1.16×
09New Jersey~200K1.13×
10Oregon~90K1.13×
11Utah~70K1.13×
12Washington, District of Columbia~20K1.12×
13Alaska~20K1.08×
14Georgia~200K1.07×
15Arizona~100K1.07×
16Maine~30K1.07×
17Massachusetts~100K1.05×
18Montana~20K1.05×
19Connecticut~70K1.03×
20Texas~600K1.02×
21New Hampshire~30K1.02×
22Minnesota~100K1.00×
23Rhode Island~20K1.00×
24Illinois~200K0.99×
25Arkansas~50K0.99×
26North Carolina~200K0.98×
27Virginia~200K0.98×
28Michigan~200K0.95×
29Maryland~100K0.95×
30South Carolina~100K0.95×
31South Dakota~10K0.95×
32Missouri~100K0.93×
33Oklahoma~70K0.93×
34Wisconsin~90K0.91×
35Pennsylvania~200K0.89×
36Kansas~50K0.89×
37Tennessee~100K0.88×
38Louisiana~80K0.88×
39Vermont~10K0.88×
40Ohio~200K0.87×
41New Mexico~30K0.87×
42Alabama~80K0.86×
43Indiana~100K0.85×
44Mississippi~50K0.85×
45Iowa~50K0.84×
46Nebraska~30K0.81×
47Hawaii~20K0.81×
48Delaware~10K0.78×
49Kentucky~60K0.77×
50West Virginia~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Coinbase, United States
0.67×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coinbase audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coinbase audience
#·InterestCategoryAffinity×
01Forex signalsBusiness & Career30.99×
02Forex Online TradingBusiness & Career25.90×
03LitecoinBusiness & Career25.30×
04EthereumBusiness & Career22.93×
05LedgerBusiness & Career22.93×
06Interactive BrokersBusiness & Career17.38×
07TradingViewBusiness & Career16.40×
08forex traderBusiness & Career14.92×
09MetaTrader 4Business & Career14.86×
10FXCMBusiness & Career13.72×
11BitcoinBusiness & Career13.55×
12Digital currencyBusiness & Career12.93×
13CryptocurrencyTechnology & Electronics12.72×
14PolymarketBusiness & Career10.25×
15Swing tradingBusiness & Career8.70×
16Technical analysisBusiness & Career8.38×
17City BankBusiness & Career4.53×
18East Coast hip hopMusic & Radio3.37×
19Yahoo! FinanceBusiness & Career2.54×
20Personal financeBusiness & Career1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coinbase audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coinbase audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.32×
Career OrientationPOWER1.76×
Need for SecurityCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coinbase audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
Community OrientationOPEN0.72×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Coinbase's target market in United States?

Coinbase's target market in United States covers an estimated 11,365,216 people, concentrated in California and Florida.

02

What is the gender split and age of Coinbase customers?

25.1% of the Coinbase audience are female, 74.9% are male, with an average age of 38.3 years.

03

Which brands do Coinbase fans like most?

Coinbase fans show strongest brand affinity for TradingView (16.4×), Forex signals (30.99×), and Polymarket (10.25×) over the country average.

04

Where do Coinbase fans live in United States?

Coinbase fans in United States are most concentrated in California (reach ~900K), Florida (reach ~600K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Coinbase fans also like?

Beyond Coinbase itself, the audience over-indexes on Forex signals (30.99×), Polymarket (10.25×), Forex Online Trading (25.9×), and Digital currency (12.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Broker / Crypto audiences in United States

See Coinbase audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coinbase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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