Rascasse Audience Intelligence

Interactive Brokers Target Market in United States

A data profile of the people who buy, follow and care about Interactive Brokers in United States — modelled from more than twelve digital signal sources. Interactive Brokers has an estimated audience of 912,162 people in United States.

#19among Consulting in United States#2574among Brand in United States#1630in Business & Career

The average Interactive Brokers fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Charles Schwab Corporation, E-Trade, TradeStation, with strongest over-indexing on Charles Schwab Corporation (16.2× the country average).

Demographically, the Interactive Brokers audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Interactive Brokers fan in United States is more male, around 38.1 years old, with strong Career Orientation tendencies and a notable affinity for Charles Schwab Corporation.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Interactive Brokers profile in United States.

Audience size
912K
in United States
Gender
24.9%♀
75.1% male
Age
38.1
average years
Country rank
#25169
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Interactive Brokers

24.9% are female, 75.1% are male, average age 38.1.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for Interactive Brokers audience in United States
MetricValue
Female24.9%
Male75.1%
Average age38.1
Estimated audience size912,162
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Interactive Brokers audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4918%
50+19%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Interactive Brokers audience comes from United States.

Worldwide audience distribution share by country for Interactive Brokers
CountryShare
United States13.5%
China12.3%
Spain4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Interactive Brokers audience in United States is strongest.

Fig. 05

Top regions by affinity

Interactive Brokers customers by region in United States
#RegionReachAffinity×
01Connecticut~20K2.18×
02New York~100K2.14×
03New Jersey~40K1.95×
04Washington, District of Columbia~5K1.88×
05Florida~100K1.87×
06California~200K1.61×
07Washington~30K1.56×
08Massachusetts~30K1.46×
09Illinois~40K1.44×
10Virginia~30K1.26×
11Texas~90K1.23×
12Utah~9K1.17×
13Hawaii~4K1.17×
14Colorado~20K1.15×
15Nevada~10K1.13×
16Maryland~20K1.11×
17Georgia~30K1.07×
18Kansas~7K0.98×
19North Carolina~30K0.97×
20Arizona~20K0.96×
21New Hampshire~3K0.96×
22Rhode Island~3K0.96×
23Idaho~4K0.93×
24Oregon~9K0.90×
25Tennessee~20K0.89×
26Alaska~2K0.89×
27Pennsylvania~30K0.88×
28Vermont~1K0.86×
29Maine~3K0.85×
30Minnesota~10K0.82×
31Delaware~2K0.82×
32South Carolina~10K0.81×
33Wisconsin~10K0.80×
34Michigan~20K0.76×
35Indiana~10K0.76×
36Montana~2K0.73×
37North Dakota~1K0.72×
38Iowa~5K0.71×
39Nebraska~3K0.71×
40South Dakota~1K0.71×
41Missouri~10K0.70×
42Arkansas~5K0.69×
43New Mexico~3K0.68×
44Alabama~8K0.66×
45Louisiana~7K0.66×
46Oklahoma~6K0.66×
47Ohio~20K0.65×
48Kentucky~6K0.58×
49West Virginia~2K0.56×
50Mississippi~4K0.55×
Fig. 06

Affinity by region

Affinity by region — Interactive Brokers, United States
0.55×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Interactive Brokers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Interactive Brokers audience
#·InterestCategoryAffinity×
01TradeStationBusiness & Career70.77×
02Oanda CorporationBusiness & Career45.54×
03Short sale (real estate)Business & Career35.43×
04EToroBusiness & Career23.96×
05Forex FactoryBusiness & Career18.72×
06Swing tradingBusiness & Career18.51×
07E-TradeBusiness & Career17.28×
08FXCMBusiness & Career17.22×
09Options strategiesBusiness & Career17.09×
10Algorithmic tradingBusiness & Career16.33×
11Charles Schwab CorporationBusiness & Career16.20×
12Forex signalsBusiness & Career14.60×
13Forex signalBusiness & Career13.12×
14Electronic trading platformBusiness & Career11.90×
15Fidelity InvestmentsBusiness & Career11.39×
16Trading strategyBusiness & Career8.42×
17AssetBusiness & Career4.70×
18NASDAQBusiness & Career4.17×
19Yahoo! FinanceBusiness & Career3.60×
20PropertyHome & Garden3.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Interactive Brokers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Interactive Brokers audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.53×
Risk AppetiteTHRILL2.32×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Interactive Brokers audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
ExtroversionTHRILL0.76×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Interactive Brokers's target market in United States?

Interactive Brokers's target market in United States covers an estimated 912,162 people, concentrated in California and Florida.

02

What is the gender split and age of Interactive Brokers customers?

24.9% of the Interactive Brokers audience are female, 75.1% are male, with an average age of 38.1 years.

03

Which brands do Interactive Brokers fans like most?

Interactive Brokers fans show strongest brand affinity for Charles Schwab Corporation (16.2×), E-Trade (17.28×), and TradeStation (70.77×) over the country average.

04

Where do Interactive Brokers fans live in United States?

Interactive Brokers fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Interactive Brokers fans also like?

Beyond Interactive Brokers itself, the audience over-indexes on E-Trade (17.28×), TradeStation (70.77×), Swing trading (18.51×), and Short sale (real estate) (35.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Interactive Brokers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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