Interactive Brokers Audience in United States

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Interactive Brokers has an estimated audience of 877,413 people in United States. 24.9% are female, 75.1% are male, average age 38.1. Top regions: California, Florida, New York. Top brand affinities: Charles Schwab Corporation, E-Trade, TradeStation, Swing trading, EToro.

The average Interactive Brokers fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Charles Schwab Corporation, E-Trade, TradeStation, with strongest over-indexing on Charles Schwab Corporation (16.2× the country average). Demographically, the Interactive Brokers audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Consulting

Demographics of Interactive Brokers fans

Demographic split for Interactive Brokers audience in United States
MetricValue
Female24.9%
Male75.1%
Average age38.1
Estimated audience size877,413

Audience persona

The typical Interactive Brokers fan in United States is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Charles Schwab Corporation.

Top regions in United States

Top regions ranked by reach for Interactive Brokers in United States
RegionReachAffinity
California159,9111.66×
Florida114,3431.92×
New York112,1602.29×
Texas96,2241.28×
New Jersey45,1642.02×
Illinois43,6761.49×
Georgia29,4981.09×
Washington28,2691.61×
North Carolina27,1381.03×
Pennsylvania26,8900.91×
Virginia26,6081.24×
Massachusetts25,3301.47×
Connecticut19,9202.26×
Michigan17,9660.78×
Arizona17,7040.99×
Ohio17,3570.64×
Colorado16,4871.19×
Maryland16,4491.09×
Tennessee14,4590.82×
Indiana11,5810.72×
Wisconsin10,5680.8×
South Carolina10,5650.8×
Minnesota9,8550.78×
Missouri9,8250.69×
Nevada9,5921.13×
Oregon9,1830.91×
Utah8,9381.14×
Alabama7,8720.64×
Kansas6,7400.97×
Louisiana6,5220.58×
Oklahoma6,3730.65×
Kentucky5,5500.5×
Washington, District of Columbia5,4212.06×
Hawaii4,6651.24×
Arkansas4,3550.6×
Iowa4,3360.6×
Idaho3,4950.79×
Mississippi3,3250.46×
New Hampshire3,2680.95×
Nebraska2,7930.63×
New Mexico2,6410.6×
Maine2,6080.83×
Rhode Island2,6020.93×
Delaware1,8340.76×
West Virginia1,7560.43×
Alaska1,6010.85×
Montana1,5280.63×
South Dakota1,1790.58×
Wyoming9960.77×
Vermont9790.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Interactive Brokers audience
BrandAffinityCategory
Charles Schwab Corporation16.2×Business & Career
E-Trade17.28×Business & Career
TradeStation70.77×Business & Career
Swing trading18.51×Business & Career
EToro23.96×Business & Career
Short sale (real estate)35.43×Business & Career
Fidelity Investments11.39×Business & Career
FXCM17.22×Business & Career
Oanda Corporation45.54×Business & Career
Property3.31×Home & Garden
Yahoo! Finance3.6×Business & Career
Forex Factory18.72×Business & Career
Forex signal13.12×Business & Career
Algorithmic trading16.33×Business & Career
Electronic trading platform11.9×Business & Career
NASDAQ4.17×Business & Career
Forex signals14.6×Business & Career
FOREX.com22.55×Business & Career
Asset4.7×Business & Career
Trading strategy8.42×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Interactive Brokers audience
TraitClusterScore
Risk AppetiteTHRILL4.75
Quality AwarenessPREMIUM2.68
Early Adopter MentalityPOWER1.64
Luxury OrientationPREMIUM1.56
Need for SecurityCONSERVATISM1.54
LGBTQ+ IdentityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Interactive Brokers
CountryShare
United States13.3%
China12.6%
Spain4.8%

See Interactive Brokers audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Interactive Brokers have in United States?

Interactive Brokers has an estimated audience of 877,413 people in United States, concentrated in California and Florida.

What is the gender split and age of Interactive Brokers fans?

24.9% of Interactive Brokers fans are female, 75.1% are male, with an average age of 38.1 years.

Which brands do Interactive Brokers fans like most?

Interactive Brokers fans show strongest brand affinity for Charles Schwab Corporation (16.2×), E-Trade (17.28×), and TradeStation (70.77×) over the country average.

Where do Interactive Brokers fans live in United States?

Interactive Brokers fans in United States are most concentrated in California (reach 159,911), Florida (reach 114,343), and New York (reach 112,160). These three regions account for the largest share of the active audience.

What other brands do Interactive Brokers fans also like?

Beyond Interactive Brokers itself, the audience over-indexes on E-Trade (17.28×), TradeStation (70.77×), Swing trading (18.51×), and EToro (23.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Interactive Brokers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.