Rascasse Audience Intelligence

Oanda Corporation Target Market in United States

A data profile of the people who buy, follow and care about Oanda Corporation in United States — modelled from more than twelve digital signal sources. Oanda Corporation has an estimated audience of 329,578 people in United States.

#2among Foreign exchange company in United States#4759among Brand in United States#2822in Business & Career

The average Oanda Corporation fan in United States is 33.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Wawa Inc., Derivative (finance), Commodity market, with strongest over-indexing on Wawa Inc. (22.27× the country average).

Demographically, the Oanda Corporation audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oanda Corporation fan in United States is more male, around 33.7 years old, with strong Risk Appetite tendencies and a notable affinity for Wawa Inc..

Category: Business & Career · Type: Brand · Subtype: Foreign exchange company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oanda Corporation profile in United States.

Audience size
330K
in United States
Gender
33.7%♀
66.3% male
Age
33.7
average years
Country rank
#46039
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oanda Corporation

33.7% are female, 66.3% are male, average age 33.7.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for Oanda Corporation audience in United States
MetricValue
Female33.7%
Male66.3%
Average age33.7
Estimated audience size329,578
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Oanda Corporation audience in United States
Age bracketShare%
16-1937%
20-2919%
30-3916%
40-4916%
50+12%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Oanda Corporation audience comes from United States.

Worldwide audience distribution share by country for Oanda Corporation
CountryShare
Japan15.4%
Germany12.9%
United States10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oanda Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Oanda Corporation customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K3.17×
02Virginia~10K1.78×
03New York~30K1.77×
04Florida~40K1.73×
05Hawaii~2K1.48×
06New Jersey~10K1.39×
07Georgia~10K1.38×
08Massachusetts~9K1.37×
09Maryland~8K1.32×
10California~50K1.27×
11Texas~40K1.26×
12Wyoming<1K1.25×
13Connecticut~4K1.23×
14Rhode Island~1K1.18×
15Illinois~10K1.15×
16Nevada~4K1.12×
17Washington~7K1.07×
18North Carolina~10K1.05×
19Colorado~6K1.04×
20Alaska<1K1.01×
21New Hampshire~1K1.00×
22Arizona~7K0.95×
23Utah~3K0.95×
24Delaware<1K0.94×
25South Carolina~4K0.88×
26Tennessee~6K0.86×
27North Dakota<1K0.85×
28Louisiana~4K0.84×
29Oregon~3K0.84×
30Wisconsin~4K0.83×
31Idaho~1K0.83×
32South Dakota<1K0.83×
33Missouri~4K0.82×
34Minnesota~4K0.82×
35Michigan~7K0.81×
36Montana<1K0.81×
37Kansas~2K0.80×
38Maine<1K0.80×
39Nebraska~1K0.78×
40Pennsylvania~9K0.77×
41Indiana~5K0.77×
42Oklahoma~3K0.77×
43West Virginia~1K0.75×
44New Mexico~1K0.74×
45Alabama~3K0.73×
46Mississippi~2K0.73×
47Arkansas~2K0.72×
48Iowa~2K0.71×
49Ohio~7K0.70×
50Kentucky~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Oanda Corporation, United States
0.66×1.00×3.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oanda Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oanda Corporation audience
#·InterestCategoryAffinity×
01CME GroupBusiness & Career124.67×
02Derivative (finance)Business & Career76.26×
03Commodity marketBusiness & Career69.25×
04Interactive BrokersBusiness & Career45.54×
05EredivisieSports43.06×
06Day traderBusiness & Career25.77×
07Forex FactoryBusiness & Career25.24×
08forex traderBusiness & Career24.29×
09Wawa Inc.Shopping22.27×
10Block chain (database)Technology & Electronics21.88×
11Exchange-traded fundBusiness & Career21.45×
12Forex Online TradingBusiness & Career20.00×
13Sean BeanMovies & TV17.64×
14CryptocurrencyTechnology & Electronics12.60×
15European Wax CenterBeauty & Wellness11.67×
16Passive incomeBusiness & Career10.31×
17Time managementBusiness & Career9.43×
18E-TradeBusiness & Career7.80×
19Motivational speakingBusiness & Career5.50×
20InnovationBusiness & Career4.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oanda Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oanda Corporation audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL6.42×
Career OrientationPOWER1.90×
PatriotismCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oanda Corporation audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.51×
CreativityOPEN0.63×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oanda Corporation's target market in United States?

Oanda Corporation's target market in United States covers an estimated 329,578 people, concentrated in California and Florida.

02

What is the gender split and age of Oanda Corporation customers?

33.7% of the Oanda Corporation audience are female, 66.3% are male, with an average age of 33.7 years.

03

Which brands do Oanda Corporation fans like most?

Oanda Corporation fans show strongest brand affinity for Wawa Inc. (22.27×), Derivative (finance) (76.26×), and Commodity market (69.25×) over the country average.

04

Where do Oanda Corporation fans live in United States?

Oanda Corporation fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Oanda Corporation fans also like?

Beyond Oanda Corporation itself, the audience over-indexes on Derivative (finance) (76.26×), Commodity market (69.25×), CME Group (124.67×), and Interactive Brokers (45.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Foreign exchange company audiences in United States

See Oanda Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oanda Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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