Interactive Brokers Audience in Germany
Interactive Brokers has an estimated audience of 254,320 people in Germany. 27.0% are female, 73.0% are male, average age 40.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Smartbroker, Commerzbank, Oanda Corporation, FXCM, Investing online.
The average Interactive Brokers fan in Germany is 40.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Smartbroker, Commerzbank, Oanda Corporation, with strongest over-indexing on Smartbroker (51.99× the country average). Demographically, the Interactive Brokers audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Consulting
Demographics of Interactive Brokers fans
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 40.1 |
| Estimated audience size | 254,320 |
Audience persona
The typical Interactive Brokers fan in Germany is more male, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Smartbroker.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 61,950 | 1.52× |
| Nordrhein-Westfalen | 50,634 | 0.91× |
| Baden-Württemberg | 47,516 | 1.37× |
| Hessen | 32,429 | 1.67× |
| Berlin | 21,358 | 1.88× |
| Niedersachsen | 18,324 | 0.74× |
| Sachsen | 11,518 | 0.92× |
| Rheinland-Pfalz | 11,444 | 0.9× |
| Schleswig-Holstein | 7,837 | 0.86× |
| Hamburg | 7,228 | 1.26× |
| Brandenburg | 6,350 | 0.8× |
| Thüringen | 3,861 | 0.6× |
| Sachsen-Anhalt | 3,691 | 0.56× |
| Mecklenburg-Vorpommern | 2,459 | 0.51× |
| Saarland | 2,081 | 0.67× |
| Bremen | 1,829 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smartbroker | 51.99× | Business & Career |
| Commerzbank | 7.56× | Business & Career |
| Oanda Corporation | 39.81× | Business & Career |
| FXCM | 17.92× | Business & Career |
| Investing online | 28.7× | Business & Career |
| Alpari Group | 66.31× | Business & Career |
| E-Trade | 29.5× | Business & Career |
| Trade Republic | 9.5× | Business & Career |
| CMC Markets | 52.72× | Business & Career |
| Yahoo! Finance | 20.55× | Business & Career |
| 1. FC Heidenheim | 12.03× | Sports |
| Options strategies | 35.41× | Business & Career |
| Gold exchange-traded product | 42.9× | Business & Career |
| Swing trading | 14.02× | Business & Career |
| Saxo Bank | 33.99× | Business & Career |
| Polymarket | 8.35× | Business & Career |
| Stock trader | 32.37× | Business & Career |
| Trading strategy | 12.9× | Business & Career |
| Plus500 | 17.09× | Business & Career |
| Electronic trading platform | 14.87× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 5.82 |
| Early Adopter Mentality | POWER | 1.89 |
| Career Orientation | POWER | 1.82 |
| Need for Security | CONSERVATISM | 1.61 |
| Quality Awareness | PREMIUM | 1.61 |
| Sports Activity | POWER | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| China | 12.6% |
| Spain | 4.8% |
See Interactive Brokers audiences in other countries
More Consulting audiences in Germany
- Mr. Wash (2,032,719)
- Siemens Energy (1,907,708)
- FXCM (1,457,220)
- Vistaprint (1,311,378)
- Yandex (1,303,116)
Frequently asked questions
How many fans does Interactive Brokers have in Germany?
Interactive Brokers has an estimated audience of 254,320 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Interactive Brokers fans?
27.0% of Interactive Brokers fans are female, 73.0% are male, with an average age of 40.1 years.
Which brands do Interactive Brokers fans like most?
Interactive Brokers fans show strongest brand affinity for Smartbroker (51.99×), Commerzbank (7.56×), and Oanda Corporation (39.81×) over the country average.
Where do Interactive Brokers fans live in Germany?
Interactive Brokers fans in Germany are most concentrated in Bayern (reach 61,950), Nordrhein-Westfalen (reach 50,634), and Baden-Württemberg (reach 47,516). These three regions account for the largest share of the active audience.
What other brands do Interactive Brokers fans also like?
Beyond Interactive Brokers itself, the audience over-indexes on Commerzbank (7.56×), Oanda Corporation (39.81×), FXCM (17.92×), and Investing online (28.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Interactive Brokers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.