Rascasse Audience Intelligence

Interactive Brokers Target Market in Germany

A data profile of the people who buy, follow and care about Interactive Brokers in Germany — modelled from more than twelve digital signal sources. Interactive Brokers has an estimated audience of 269,116 people in Germany.

#23among Consulting in Germany#2383among Brand in Germany#1254in Business & Career

The average Interactive Brokers fan in Germany is 40.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Smartbroker, Commerzbank, Oanda Corporation, with strongest over-indexing on Smartbroker (51.99× the country average).

Demographically, the Interactive Brokers audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Interactive Brokers fan in Germany is more male, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Smartbroker.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Interactive Brokers profile in Germany.

Audience size
269K
in Germany
Gender
27.0%♀
73.0% male
Age
40.1
average years
Country rank
#18762
Brand in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Interactive Brokers

27.0% are female, 73.0% are male, average age 40.1.

Fig. 02

Gender split

27.0%
Female
73.0%
Male
Demographic split for Interactive Brokers audience in Germany
MetricValue
Female27.0%
Male73.0%
Average age40.1
Estimated audience size269,116
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Interactive Brokers audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3924%
40-4925%
50+17%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Interactive Brokers audience comes from Germany.

Worldwide audience distribution share by country for Interactive Brokers
CountryShare
United States13.5%
China12.3%
Spain4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Interactive Brokers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Interactive Brokers customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.80×
02Hessen~30K1.60×
03Bayern~60K1.49×
04Baden-Württemberg~50K1.34×
05Hamburg~7K1.23×
06Rheinland-Pfalz~10K0.93×
07Nordrhein-Westfalen~50K0.92×
08Sachsen~10K0.89×
09Bremen~2K0.88×
10Schleswig-Holstein~8K0.86×
11Brandenburg~7K0.83×
12Niedersachsen~20K0.77×
13Saarland~2K0.76×
14Thüringen~5K0.70×
15Sachsen-Anhalt~4K0.65×
16Mecklenburg-Vorpommern~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Interactive Brokers, Germany
0.62×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Interactive Brokers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Interactive Brokers audience
#·InterestCategoryAffinity×
01Alpari GroupBusiness & Career66.31×
02CMC MarketsBusiness & Career52.72×
03SmartbrokerBusiness & Career51.99×
04Gold exchange-traded productBusiness & Career42.90×
05Oanda CorporationBusiness & Career39.81×
06Options strategiesBusiness & Career35.41×
07Saxo BankBusiness & Career33.99×
08Stock traderBusiness & Career32.37×
09E-TradeBusiness & Career29.50×
10Investing onlineBusiness & Career28.70×
11Yahoo! FinanceBusiness & Career20.55×
12FXCMBusiness & Career17.92×
13Plus500Business & Career17.09×
14Electronic trading platformBusiness & Career14.87×
15Swing tradingBusiness & Career14.02×
16Trading strategyBusiness & Career12.90×
171. FC HeidenheimSports12.03×
18Trade RepublicBusiness & Career9.50×
19PolymarketBusiness & Career8.35×
20CommerzbankBusiness & Career7.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Interactive Brokers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Interactive Brokers audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.06×
Risk AppetiteTHRILL3.18×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Interactive Brokers audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Pet OwnershipJOY0.87×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Interactive Brokers's target market in Germany?

Interactive Brokers's target market in Germany covers an estimated 269,116 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Interactive Brokers customers?

27.0% of the Interactive Brokers audience are female, 73.0% are male, with an average age of 40.1 years.

03

Which brands do Interactive Brokers fans like most?

Interactive Brokers fans show strongest brand affinity for Smartbroker (51.99×), Commerzbank (7.56×), and Oanda Corporation (39.81×) over the country average.

04

Where do Interactive Brokers fans live in Germany?

Interactive Brokers fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Interactive Brokers fans also like?

Beyond Interactive Brokers itself, the audience over-indexes on Commerzbank (7.56×), Oanda Corporation (39.81×), FXCM (17.92×), and Alpari Group (66.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consulting audiences in Germany

See Interactive Brokers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Interactive Brokers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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