Rascasse Audience Intelligence

Smartbroker Target Market in Germany

A data profile of the people who buy, follow and care about Smartbroker in Germany — modelled from more than twelve digital signal sources. Smartbroker has an estimated audience of 433,514 people in Germany.

#10among Broker / Crypto in Germany#1701among Brand in Germany#940in Business & Career

The average Smartbroker fan in Germany is 37.4 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Interactive Brokers, Exchange-traded fund, Home insurance, with strongest over-indexing on Interactive Brokers (51.99× the country average).

Demographically, the Smartbroker audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Smartbroker fan in Germany is more male, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Interactive Brokers.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smartbroker profile in Germany.

Audience size
434K
in Germany
Gender
42.8%♀
57.2% male
Age
37.4
average years
Country rank
#13146
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Smartbroker

42.8% are female, 57.2% are male, average age 37.4.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Smartbroker audience in Germany
MetricValue
Female42.8%
Male57.2%
Average age37.4
Estimated audience size433,514
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Smartbroker audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

91.0%

of the worldwide Smartbroker audience comes from Germany.

Worldwide audience distribution share by country for Smartbroker
CountryShare
Germany91.0%
Austria1.5%
Switzerland1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smartbroker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Smartbroker customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K1.54×
02Bayern~100K1.43×
03Berlin~30K1.33×
04Hessen~40K1.15×
05Saarland~6K1.15×
06Sachsen~20K1.00×
07Hamburg~10K0.98×
08Brandenburg~10K0.96×
09Rheinland-Pfalz~20K0.95×
10Nordrhein-Westfalen~90K0.93×
11Schleswig-Holstein~10K0.86×
12Niedersachsen~40K0.84×
13Bremen~3K0.83×
14Sachsen-Anhalt~9K0.78×
15Thüringen~8K0.76×
16Mecklenburg-Vorpommern~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Smartbroker, Germany
0.70×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smartbroker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smartbroker audience
#·InterestCategoryAffinity×
01Interactive BrokersBusiness & Career51.99×
02Gold exchange-traded productBusiness & Career16.36×
03Saxo BankBusiness & Career15.09×
04BrokerBusiness & Career14.67×
05Exchange-traded fundBusiness & Career12.24×
06CryptocurrencyTechnology & Electronics10.87×
07Home insuranceBusiness & Career9.12×
08BlackRockBusiness & Career8.95×
09Mutual fundBusiness & Career8.38×
10Santander BankBusiness & Career8.25×
11Asset managementBusiness & Career6.85×
12Stock marketBusiness & Career5.95×
13Deutsche BankBusiness & Career4.08×
14Real propertyHome & Garden3.11×
15CommerzbankBusiness & Career3.06×
16EssoCars & Mobility2.75×
17PostbankBusiness & Career2.50×
18BankingBusiness & Career2.19×
19NatureHome & Garden1.65×
20Personal financeBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smartbroker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smartbroker audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.37×
Career OrientationPOWER2.20×
Need for SecurityCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smartbroker audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Pet OwnershipJOY0.69×
ExtroversionTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Smartbroker's target market in Germany?

Smartbroker's target market in Germany covers an estimated 433,514 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Smartbroker customers?

42.8% of the Smartbroker audience are female, 57.2% are male, with an average age of 37.4 years.

03

Which brands do Smartbroker fans like most?

Smartbroker fans show strongest brand affinity for Interactive Brokers (51.99×), Exchange-traded fund (12.24×), and Home insurance (9.12×) over the country average.

04

Where do Smartbroker fans live in Germany?

Smartbroker fans in Germany are most concentrated in Bayern (reach ~100K), Baden-Württemberg (reach ~90K), and Nordrhein-Westfalen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Smartbroker fans also like?

Beyond Smartbroker itself, the audience over-indexes on Exchange-traded fund (12.24×), Home insurance (9.12×), Commerzbank (3.06×), and Deutsche Bank (4.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Broker / Crypto audiences in Germany

See Smartbroker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Smartbroker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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