Smartbroker Audience in Germany
Smartbroker has an estimated audience of 428,306 people in Germany. 43.9% are female, 56.1% are male, average age 37.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Mortgage calculator, Santander Bank, Exchange-traded fund, Charles Schwab Corporation, Commerzbank.
The average Smartbroker fan in Germany is 37.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Mortgage calculator, Santander Bank, Exchange-traded fund, with strongest over-indexing on Mortgage calculator (8.64× the country average). Demographically, the Smartbroker audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Broker / Crypto
Demographics of Smartbroker fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 37.4 |
| Estimated audience size | 428,306 |
Audience persona
The typical Smartbroker fan in Germany is more male, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Mortgage calculator.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 102,900 | 1.49× |
| Baden-Württemberg | 92,143 | 1.58× |
| Nordrhein-Westfalen | 86,715 | 0.93× |
| Hessen | 38,844 | 1.19× |
| Niedersachsen | 34,539 | 0.83× |
| Berlin | 26,484 | 1.38× |
| Sachsen | 20,738 | 0.99× |
| Rheinland-Pfalz | 20,207 | 0.94× |
| Schleswig-Holstein | 12,391 | 0.81× |
| Brandenburg | 12,357 | 0.93× |
| Hamburg | 9,573 | 0.99× |
| Sachsen-Anhalt | 7,859 | 0.71× |
| Thüringen | 7,370 | 0.68× |
| Saarland | 6,411 | 1.22× |
| Mecklenburg-Vorpommern | 4,906 | 0.6× |
| Bremen | 2,724 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mortgage calculator | 8.64× | Home & Garden |
| Santander Bank | 9.82× | Business & Career |
| Exchange-traded fund | 9.21× | Business & Career |
| Charles Schwab Corporation | 21.16× | Business & Career |
| Commerzbank | 2.46× | Business & Career |
| Home insurance | 6.96× | Business & Career |
| Deutsche Bank | 3.43× | Business & Career |
| Western Union | 3.85× | Business & Career |
| Tagesschau | 1.77× | Movies & TV |
| Real property | 4.13× | Home & Garden |
| FC Bayern Munich | 1.71× | Sports |
| Stock market | 4.86× | Business & Career |
| Transfermarkt | 2.47× | Sports |
| Ligue 1 | 4.45× | Sports |
| Markus Lanz | 2.9× | Movies & TV |
| ICloud | 3.91× | Technology & Electronics |
| BlackRock | 8.13× | Business & Career |
| Personal finance | 1.51× | Business & Career |
| 1.63× | Internet & Social Media | |
| First-time home buyer grant | 3.84× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.24 |
| Career Orientation | POWER | 1.95 |
| Need for Security | CONSERVATISM | 1.29 |
| Luxury Orientation | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.2 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.8% |
| Austria | 1.7% |
| Switzerland | 1.5% |
See Smartbroker audiences in other countries
More Broker / Crypto audiences in Germany
- TradingView (4,051,758)
- Trade Republic (3,840,923)
- Revolut (2,425,241)
- Scalable Capital (1,229,495)
- EToro (1,209,841)
Frequently asked questions
How many fans does Smartbroker have in Germany?
Smartbroker has an estimated audience of 428,306 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Smartbroker fans?
43.9% of Smartbroker fans are female, 56.1% are male, with an average age of 37.4 years.
Which brands do Smartbroker fans like most?
Smartbroker fans show strongest brand affinity for Mortgage calculator (8.64×), Santander Bank (9.82×), and Exchange-traded fund (9.21×) over the country average.
Where do Smartbroker fans live in Germany?
Smartbroker fans in Germany are most concentrated in Bayern (reach 102,900), Baden-Württemberg (reach 92,143), and Nordrhein-Westfalen (reach 86,715). These three regions account for the largest share of the active audience.
What other brands do Smartbroker fans also like?
Beyond Smartbroker itself, the audience over-indexes on Santander Bank (9.82×), Exchange-traded fund (9.21×), Charles Schwab Corporation (21.16×), and Commerzbank (2.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smartbroker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.