Broker Audience in Germany
Broker has an estimated audience of 489,612 people in Germany. 55.6% are female, 44.4% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Land lot, ImmoScout24, Real estate economics, Real estate broker, Real estate license.
The average Broker fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Land lot, ImmoScout24, Real estate economics, with strongest over-indexing on Land lot (10.4× the country average). Demographically, the Broker audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Broker fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 37.1 |
| Estimated audience size | 489,612 |
Audience persona
The typical Broker fan in Germany is more female, around 37.1 years old, with strong Career Orientation tendencies and a notable affinity for Land lot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,505 | 1.04× |
| Bayern | 75,448 | 0.96× |
| Baden-Württemberg | 68,804 | 1.03× |
| Niedersachsen | 50,908 | 1.07× |
| Hessen | 38,019 | 1.02× |
| Rheinland-Pfalz | 25,298 | 1.03× |
| Berlin | 24,056 | 1.1× |
| Schleswig-Holstein | 21,475 | 1.22× |
| Sachsen | 18,896 | 0.79× |
| Hamburg | 15,714 | 1.42× |
| Sachsen-Anhalt | 14,147 | 1.12× |
| Brandenburg | 13,092 | 0.86× |
| Thüringen | 8,477 | 0.68× |
| Mecklenburg-Vorpommern | 7,035 | 0.75× |
| Bremen | 4,746 | 1.13× |
| Saarland | 4,687 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Land lot | 10.4× | Home & Garden |
| ImmoScout24 | 3.24× | Home & Garden |
| Real estate economics | 6.07× | Business & Career |
| Real estate broker | 5.78× | Home & Garden |
| Real estate license | 16.54× | Business & Career |
| Real estate appraisal | 11.3× | Business & Career |
| Real estate contract | 29.9× | Home & Garden |
| Terraced house | 4.71× | Home & Garden |
| ImmobilienScout24 | 3.58× | Home & Garden |
| Tagesschau | 2.03× | Movies & TV |
| Immobilien | 3.82× | Business & Career |
| Smartbroker | 14.67× | Business & Career |
| Property management | 5.26× | Business & Career |
| Trade Republic | 4.56× | Business & Career |
| Real property | 4.36× | Home & Garden |
| Semi-detached | 5.84× | Home & Garden |
| Prefabricated building | 5.27× | Home & Garden |
| Funding | 4.62× | Business & Career |
| Investment | 2.34× | Business & Career |
| Single-family detached home | 3.77× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.64 |
| Quality Awareness | PREMIUM | 1.56 |
| Need for Security | CONSERVATISM | 1.49 |
| Travelling | THRILL | 1.37 |
| Pet Ownership | JOY | 1.33 |
| Design Affinity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Netherlands | 7.4% |
| Canada | 5.2% |
See Broker audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Broker have in Germany?
Broker has an estimated audience of 489,612 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Broker fans?
55.6% of Broker fans are female, 44.4% are male, with an average age of 37.1 years.
Which brands do Broker fans like most?
Broker fans show strongest brand affinity for Land lot (10.4×), ImmoScout24 (3.24×), and Real estate economics (6.07×) over the country average.
Where do Broker fans live in Germany?
Broker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,505), Bayern (reach 75,448), and Baden-Württemberg (reach 68,804). These three regions account for the largest share of the active audience.
What other brands do Broker fans also like?
Beyond Broker itself, the audience over-indexes on ImmoScout24 (3.24×), Real estate economics (6.07×), Real estate broker (5.78×), and Real estate license (16.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.