Rascasse Audience Intelligence

Broker Audience in Germany

A data profile of the people who buy, follow and care about Broker in Germany — modelled from more than twelve digital signal sources. Broker has an estimated audience of 489,612 people in Germany.

#4728among Topic in Germany#890in Business & Career

The average Broker fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Land lot, ImmoScout24, Real estate economics, with strongest over-indexing on Land lot (10.4× the country average).

Demographically, the Broker audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Broker fan in Germany is more female, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Land lot.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broker profile in Germany.

Audience size
490K
in Germany
Gender
55.6%♀
44.4% male
Age
37.1
average years
Country rank
#11948
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broker fans

55.6% are female, 44.4% are male, average age 37.1.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Broker audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age37.1
Estimated audience size489,612
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Broker audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3920%
40-4921%
50+14%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Broker audience comes from Germany.

Worldwide audience distribution share by country for Broker
CountryShare
United States23.9%
Netherlands7.4%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Broker fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.30×
02Schleswig-Holstein~20K1.15×
03Hessen~40K1.08×
04Bremen~4K1.07×
05Niedersachsen~50K1.04×
06Rheinland-Pfalz~30K1.04×
07Baden-Württemberg~70K1.03×
08Thüringen~10K1.03×
09Berlin~20K1.02×
10Sachsen-Anhalt~10K1.02×
11Nordrhein-Westfalen~100K1.01×
12Bayern~80K0.99×
13Sachsen~20K0.88×
14Brandenburg~10K0.88×
15Saarland~5K0.86×
16Mecklenburg-Vorpommern~8K0.82×
Fig. 06

Affinity by region

Affinity by region — Broker, Germany
0.82×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broker audience
#·InterestCategoryAffinity×
01Real estate contractHome & Garden29.90×
02Real estate licenseBusiness & Career16.54×
03SmartbrokerBusiness & Career14.67×
04Real estate appraisalBusiness & Career11.30×
05Land lotHome & Garden10.40×
06Real estate economicsBusiness & Career6.07×
07Semi-detachedHome & Garden5.84×
08Real estate brokerHome & Garden5.78×
09Prefabricated buildingHome & Garden5.27×
10Property managementBusiness & Career5.26×
11Terraced houseHome & Garden4.71×
12FundingBusiness & Career4.62×
13Trade RepublicBusiness & Career4.56×
14Real propertyHome & Garden4.36×
15ImmobilienBusiness & Career3.82×
16Single-family detached homeHome & Garden3.77×
17ImmobilienScout24Home & Garden3.58×
18ImmoScout24Home & Garden3.24×
19InvestmentBusiness & Career2.34×
20TagesschauMovies & TV2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broker audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.86×
Career OrientationPOWER1.68×
Need for SecurityCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broker audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Price SensitivityPREMIUM0.78×
IndividualismJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Broker have in Germany?

Broker has an estimated audience of 489,612 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Broker fans?

55.6% of Broker fans are female, 44.4% are male, with an average age of 37.1 years.

03

Which brands do Broker fans like most?

Broker fans show strongest brand affinity for Land lot (10.4×), ImmoScout24 (3.24×), and Real estate economics (6.07×) over the country average.

04

Where do Broker fans live in Germany?

Broker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Broker fans also like?

Beyond Broker itself, the audience over-indexes on ImmoScout24 (3.24×), Real estate economics (6.07×), Real estate broker (5.78×), and Real estate license (16.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Broker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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