Real estate appraisal Audience in Germany
A data profile of the people who buy, follow and care about Real estate appraisal in Germany — modelled from more than twelve digital signal sources. Real estate appraisal has an estimated audience of 963,836 people in Germany.
The average Real estate appraisal fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Property finder, Real estate economics, Real estate investment club, with strongest over-indexing on Property finder (7.14× the country average).
Demographically, the Real estate appraisal audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Real estate appraisal fan in Germany is balanced, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for Property finder.
At a glance
The key figures that characterise the Real estate appraisal profile in Germany.
Search interest · 12-month trend
Demographics of Real estate appraisal fans
53.2% are female, 46.8% are male, average age 38.4.
Gender split
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 38.4 |
| Estimated audience size | 963,836 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Real estate appraisal audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 8.3% |
| Germany | 7.4% |
Geography
Where the Real estate appraisal audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~10K | 1.25× | |
| 02 | Saarland | ~10K | 1.12× | |
| 03 | Brandenburg | ~30K | 1.11× | |
| 04 | Sachsen | ~50K | 1.06× | |
| 05 | Thüringen | ~30K | 1.02× | |
| 06 | Mecklenburg-Vorpommern | ~20K | 1.01× | |
| 07 | Sachsen-Anhalt | ~30K | 1.00× | |
| 08 | Schleswig-Holstein | ~30K | 0.94× | |
| 09 | Rheinland-Pfalz | ~50K | 0.93× | |
| 10 | Hamburg | ~20K | 0.93× | |
| 11 | Baden-Württemberg | ~100K | 0.92× | |
| 12 | Berlin | ~40K | 0.90× | |
| 13 | Niedersachsen | ~80K | 0.85× | |
| 14 | Bayern | ~100K | 0.83× | |
| 15 | Hessen | ~60K | 0.83× | |
| 16 | Nordrhein-Westfalen | ~200K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Real estate appraisal audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate investment club | Business & Career | 10.85× | ||
| 02 | Creative real estate investing | Business & Career | 8.67× | ||
| 03 | Real estate economics | Business & Career | 7.92× | ||
| 04 | Property finder | Home & Garden | 7.14× | ||
| 05 | Real estate investment trust | Business & Career | 6.90× | ||
| 06 | Property management | Business & Career | 5.35× | ||
| 07 | For sale by owner | Home & Garden | 4.00× | ||
| 08 | Mortgage loans | Business & Career | 3.67× | ||
| 09 | First-time home buyer grant | Home & Garden | 3.39× | ||
| 10 | ImmobilienScout24 | Home & Garden | 3.34× | ||
| 11 | Eventim | Travel & Leisure | 2.95× | ||
| 12 | Real estate development | Business & Career | 2.83× | ||
| 13 | Real estate broker | Home & Garden | 2.82× | ||
| 14 | Immowelt | Home & Garden | 2.31× | ||
| 15 | ImmoScout24 | Home & Garden | 1.80× | ||
| 16 | Home construction | Home & Garden | 1.80× | ||
| 17 | Property | Home & Garden | 1.74× | ||
| 18 | Futures contract | Business & Career | 1.65× | ||
| 19 | Architecture & Design | Business & Career | 1.58× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.51× |
Personality of the Real estate appraisal audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.60× | |
| Quality Awareness | PREMIUM | 1.28× | |
| Luxury Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| Community Orientation | OPEN | 0.92× | |
| Creativity | OPEN | 0.94× |
Frequently asked questions
How many fans does Real estate appraisal have in Germany?
Real estate appraisal has an estimated audience of 963,836 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Real estate appraisal fans?
53.2% of Real estate appraisal fans are female, 46.8% are male, with an average age of 38.4 years.
Which brands do Real estate appraisal fans like most?
Real estate appraisal fans show strongest brand affinity for Property finder (7.14×), Real estate economics (7.92×), and Real estate investment club (10.85×) over the country average.
Where do Real estate appraisal fans live in Germany?
Real estate appraisal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Real estate appraisal fans also like?
Beyond Real estate appraisal itself, the audience over-indexes on Real estate economics (7.92×), Real estate investment club (10.85×), Creative real estate investing (8.67×), and Property management (5.35×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Real estate appraisal audiences in other countries
- Real estate appraisal — United States
- Real estate appraisal — United Kingdom
- Real estate appraisal — France
- Real estate appraisal — Italy
- Real estate appraisal — Spain
- Real estate appraisal — Brazil
- Real estate appraisal — Japan
- Real estate appraisal — South Korea
- Real estate appraisal — India
- Real estate appraisal — Canada
- Real estate appraisal — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Real estate appraisal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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