Real estate appraisal Audience in Germany
Real estate appraisal has an estimated audience of 963,836 people in Germany. 53.2% are female, 46.8% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Property finder, Real estate economics, Real estate investment club, Creative real estate investing, ImmobilienScout24.
The average Real estate appraisal fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Property finder, Real estate economics, Real estate investment club, with strongest over-indexing on Property finder (7.14× the country average). Demographically, the Real estate appraisal audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Real estate appraisal fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 38.4 |
| Estimated audience size | 963,836 |
Audience persona
The typical Real estate appraisal fan in Germany is balanced, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Property finder.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 141,206 | 0.67× |
| Baden-Württemberg | 116,192 | 0.88× |
| Bayern | 111,521 | 0.72× |
| Niedersachsen | 58,242 | 0.62× |
| Sachsen | 55,311 | 1.17× |
| Hessen | 42,291 | 0.58× |
| Brandenburg | 41,375 | 1.38× |
| Rheinland-Pfalz | 36,749 | 0.76× |
| Berlin | 32,880 | 0.76× |
| Thüringen | 26,723 | 1.09× |
| Sachsen-Anhalt | 24,915 | 1× |
| Schleswig-Holstein | 24,669 | 0.71× |
| Bremen | 19,434 | 2.36× |
| Mecklenburg-Vorpommern | 19,174 | 1.04× |
| Saarland | 19,061 | 1.61× |
| Hamburg | 13,994 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Property finder | 7.14× | Home & Garden |
| Real estate economics | 7.92× | Business & Career |
| Real estate investment club | 10.85× | Business & Career |
| Creative real estate investing | 8.67× | Business & Career |
| ImmobilienScout24 | 3.34× | Home & Garden |
| Property management | 5.35× | Business & Career |
| Real estate investment trust | 6.9× | Business & Career |
| Eventim | 2.95× | Travel & Leisure |
| Real estate development | 2.83× | Business & Career |
| Immowelt | 2.31× | Home & Garden |
| ImmoScout24 | 1.8× | Home & Garden |
| For sale by owner | 4× | Home & Garden |
| Euphoria | 1.53× | Movies & TV |
| Real estate broker | 2.82× | Home & Garden |
| First-time home buyer grant | 3.39× | Home & Garden |
| Mortgage loans | 3.67× | Business & Career |
| AutoScout24 | 1.51× | Cars & Mobility |
| Home construction | 1.8× | Home & Garden |
| Futures contract | 1.65× | Business & Career |
| Architecture & Design | 1.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.51 |
| Travelling | THRILL | 1.43 |
| Design Affinity | PREMIUM | 1.43 |
| Risk Appetite | THRILL | 1.4 |
| DIY Mentality | THRILL | 1.35 |
| Urban Lifestyle | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 8.3% |
| Germany | 7.4% |
See Real estate appraisal audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Real estate appraisal have in Germany?
Real estate appraisal has an estimated audience of 963,836 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Real estate appraisal fans?
53.2% of Real estate appraisal fans are female, 46.8% are male, with an average age of 38.4 years.
Which brands do Real estate appraisal fans like most?
Real estate appraisal fans show strongest brand affinity for Property finder (7.14×), Real estate economics (7.92×), and Real estate investment club (10.85×) over the country average.
Where do Real estate appraisal fans live in Germany?
Real estate appraisal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 141,206), Baden-Württemberg (reach 116,192), and Bayern (reach 111,521). These three regions account for the largest share of the active audience.
What other brands do Real estate appraisal fans also like?
Beyond Real estate appraisal itself, the audience over-indexes on Real estate economics (7.92×), Real estate investment club (10.85×), Creative real estate investing (8.67×), and ImmobilienScout24 (3.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Real estate appraisal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.