Eventim Audience in Germany
Eventim has an estimated audience of 3,161,915 people in Germany. 71.4% are female, 28.6% are male, average age 28.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Nurse education, Mülheim, Personalised Gifts, Handmade Gifts, Christmas Gifts.
The average Eventim fan in Germany is 28.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Nurse education, Mülheim, Personalised Gifts, with strongest over-indexing on Nurse education (2.45× the country average). Demographically, the Eventim audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Ticket website
Demographics of Eventim fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 28.7 |
| Estimated audience size | 3,161,915 |
Audience persona
The typical Eventim fan in Germany is more female, around 28.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Nurse education.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,884,522 | 0.99× |
| Bayern | 1,089,316 | 0.78× |
| Niedersachsen | 977,845 | 1.16× |
| Baden-Württemberg | 822,805 | 0.69× |
| Sachsen | 515,117 | 1.21× |
| Hessen | 488,279 | 0.74× |
| Rheinland-Pfalz | 390,020 | 0.9× |
| Brandenburg | 372,850 | 1.38× |
| Sachsen-Anhalt | 334,944 | 1.49× |
| Schleswig-Holstein | 334,909 | 1.07× |
| Berlin | 301,205 | 0.77× |
| Thüringen | 291,357 | 1.32× |
| Mecklenburg-Vorpommern | 199,201 | 1.2× |
| Hamburg | 163,210 | 0.83× |
| Saarland | 84,164 | 0.79× |
| Bremen | 50,929 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nurse education | 2.45× | Kids & Family |
| Mülheim | 3.06× | Travel & Leisure |
| Personalised Gifts | 1.52× | Home & Garden |
| Handmade Gifts | 1.6× | Kids & Family |
| Christmas Gifts | 3.3× | Kids & Family |
| Plastination | 12.96× | Arts & Culture |
| Ireen Sheer | 1.56× | Music & Radio |
| Société Nautique de Genève | 7.46× | Travel & Leisure |
| vienna.info | 2.8× | Travel & Leisure |
| Sloe gin | 6.41× | Food & Beverages |
| Giethoorn | 3.99× | Travel & Leisure |
| Shreyas Iyer | 4.51× | Sports |
| God TV | 5.14× | Politics & Society |
| Strategic human resource planning | 2.16× | Business & Career |
| Gimlet (cocktail) | 14.5× | Food & Beverages |
| Jeld-Wen | 1.92× | Home & Garden |
| Bülach | 2.04× | Travel & Leisure |
| Hoosier | 3.06× | Politics & Society |
| Krupnik | 2.63× | Food & Beverages |
| Ju Ji-hoon | 1.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.26 |
| Luxury Orientation | PREMIUM | 1.81 |
| Travelling | THRILL | 1.74 |
| Design Affinity | PREMIUM | 1.42 |
| Mindfulness | BALANCE | 1.14 |
| Family Orientation | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 51.7% |
| Brazil | 14.9% |
| Slovenia | 7.6% |
See Eventim audiences in other countries
More Ticket website audiences in Germany
- Eventim (4,941,061)
- Ticketmaster (2,970,351)
- Viagogo (853,391)
- Eventbrite (253,765)
- Myticket (216,474)
Frequently asked questions
How many fans does Eventim have in Germany?
Eventim has an estimated audience of 3,161,915 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eventim fans?
71.4% of Eventim fans are female, 28.6% are male, with an average age of 28.7 years.
Which brands do Eventim fans like most?
Eventim fans show strongest brand affinity for Nurse education (2.45×), Mülheim (3.06×), and Personalised Gifts (1.52×) over the country average.
Where do Eventim fans live in Germany?
Eventim fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,884,522), Bayern (reach 1,089,316), and Niedersachsen (reach 977,845). These three regions account for the largest share of the active audience.
What other brands do Eventim fans also like?
Beyond Eventim itself, the audience over-indexes on Mülheim (3.06×), Personalised Gifts (1.52×), Handmade Gifts (1.6×), and Christmas Gifts (3.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eventim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.