Rascasse Audience Intelligence

Eventim Target Market in Germany

A data profile of the people who buy, follow and care about Eventim in Germany — modelled from more than twelve digital signal sources. Eventim has an estimated audience of 8,693,320 people in Germany.

#1among Ticket website in Germany#64among Brand in Germany#33in Travel & Leisure

The average Eventim fan in Germany is 28.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Gold-filled jewelry, Emily Blunt, House music, with strongest over-indexing on Gold-filled jewelry (40.68× the country average).

Demographically, the Eventim audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Travelling, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eventim fan in Germany is more female, around 28.7 years old, with strong Travelling tendencies and a notable affinity for Gold-filled jewelry.

Category: Travel & Leisure · Type: Brand · Subtype: Ticket website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eventim profile in Germany.

Audience size
8.7M
in Germany
Gender
71.4%♀
28.6% male
Age
28.7
average years
Country rank
#445
Brand in Germany
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eventim

71.4% are female, 28.6% are male, average age 28.7.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Eventim audience in Germany
MetricValue
Female71.4%
Male28.6%
Average age28.7
Estimated audience size8,693,320
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Eventim audience in Germany
Age bracketShare%
16-1956%
20-2914%
30-3911%
40-4913%
50+6%
Fig. 04

Worldwide distribution

69.0%

of the worldwide Eventim audience comes from Germany.

Worldwide audience distribution share by country for Eventim
CountryShare
Germany69.0%
Brazil11.5%
Slovenia3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eventim audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eventim customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~300K1.54×
02Brandenburg~400K1.40×
03Thüringen~300K1.36×
04Mecklenburg-Vorpommern~200K1.25×
05Sachsen~500K1.20×
06Niedersachsen~1M1.14×
07Schleswig-Holstein~300K1.07×
08Nordrhein-Westfalen~2M0.96×
09Rheinland-Pfalz~400K0.88×
10Saarland~90K0.82×
11Hamburg~200K0.81×
12Bayern~1M0.75×
13Berlin~300K0.74×
14Hessen~500K0.72×
15Bremen~50K0.71×
16Baden-Württemberg~800K0.67×
Fig. 06

Affinity by region

Affinity by region — Eventim, Germany
0.67×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eventim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eventim audience
#·InterestCategoryAffinity×
01Gold-filled jewelryFashion & Accessoires40.68×
02AstanaTravel & Leisure16.31×
03National Women's Soccer LeagueSports7.21×
04Sharon StoneMovies & TV5.93×
05Emily BluntMovies & TV4.68×
06DeodorantBeauty & Wellness4.45×
07Percussion instrumentMusic & Radio4.09×
08Travel agencyTravel & Leisure3.85×
09Deutsch lernenBusiness & Career2.36×
10Chihuahua (dog)Pets & Animals2.08×
11Succulent plantHome & Garden2.06×
12Independent filmMovies & TV2.00×
13House musicMusic & Radio1.88×
14Electric guitarMusic & Radio1.86×
15SkirtFashion & Accessoires1.82×
16Persian catPets & Animals1.81×
17RottweilerPets & Animals1.78×
18Extreme sportSports1.77×
19Alexander ZverevSports1.66×
20Retro styleFashion & Accessoires1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eventim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eventim audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.37×
Convenience OrientationPREMIUM2.01×
Risk AppetiteTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eventim audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.40×
Sports ActivityPOWER0.49×
Pet OwnershipJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eventim's target market in Germany?

Eventim's target market in Germany covers an estimated 8,693,320 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eventim customers?

71.4% of the Eventim audience are female, 28.6% are male, with an average age of 28.7 years.

03

Which brands do Eventim fans like most?

Eventim fans show strongest brand affinity for Gold-filled jewelry (40.68×), Emily Blunt (4.68×), and House music (1.88×) over the country average.

04

Where do Eventim fans live in Germany?

Eventim fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1M), and Niedersachsen (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Eventim fans also like?

Beyond Eventim itself, the audience over-indexes on Emily Blunt (4.68×), House music (1.88×), National Women's Soccer League (7.21×), and Sharon Stone (5.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ticket website audiences in Germany

See Eventim audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eventim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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