Rascasse Audience Intelligence

Eventbrite Target Market in Germany

A data profile of the people who buy, follow and care about Eventbrite in Germany — modelled from more than twelve digital signal sources. Eventbrite has an estimated audience of 473,113 people in Germany.

#4among Ticket website in Germany#1598among Brand in Germany#963in Travel & Leisure

The average Eventbrite fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Singer-songwriter, Ukrainians, Cover version, with strongest over-indexing on Singer-songwriter (10.87× the country average).

Demographically, the Eventbrite audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eventbrite fan in Germany is balanced, around 38.2 years old, with strong Community Orientation tendencies and a notable affinity for Singer-songwriter.

Category: Travel & Leisure · Type: Brand · Subtype: Ticket website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eventbrite profile in Germany.

Audience size
473K
in Germany
Gender
49.6%♀
50.4% male
Age
38.2
average years
Country rank
#12287
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eventbrite

49.6% are female, 50.4% are male, average age 38.2.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Eventbrite audience in Germany
MetricValue
Female49.6%
Male50.4%
Average age38.2
Estimated audience size473,113
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Eventbrite audience in Germany
Age bracketShare%
16-1922%
20-2919%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Eventbrite audience comes from Germany.

Worldwide audience distribution share by country for Eventbrite
CountryShare
United States49.2%
United Kingdom17.7%
Canada7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eventbrite audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eventbrite customers by region in Germany
#RegionReachAffinity×
01Berlin~40K3.16×
02Hamburg~9K1.59×
03Bayern~50K1.18×
04Hessen~20K1.06×
05Brandenburg~8K1.01×
06Nordrhein-Westfalen~50K0.94×
07Bremen~2K0.92×
08Baden-Württemberg~30K0.86×
09Schleswig-Holstein~8K0.85×
10Sachsen~9K0.76×
11Rheinland-Pfalz~10K0.75×
12Niedersachsen~20K0.69×
13Saarland~2K0.68×
14Sachsen-Anhalt~4K0.60×
15Mecklenburg-Vorpommern~3K0.60×
16Thüringen~4K0.56×
Fig. 06

Affinity by region

Affinity by region — Eventbrite, Germany
0.56×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eventbrite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eventbrite audience
#·InterestCategoryAffinity×
01Sex and the City 2Movies & TV32.99×
02Meetup (website)Internet & Social Media32.98×
03Melissa EtheridgeMusic & Radio27.54×
04Jeff BuckleyMusic & Radio22.44×
05Billy Ray CyrusMusic & Radio17.56×
06SongwriterMusic & Radio14.29×
07Tapir!Music & Radio13.87×
08SPRINTSMusic & Radio13.39×
09Musical ensembleMusic & Radio11.64×
10ComposerMusic & Radio11.41×
11Singer-songwriterMusic & Radio10.87×
12Spiritual (music)Music & Radio9.96×
13AlbumMusic & Radio9.71×
14Record producerMusic & Radio9.49×
15ScreenplayArts & Culture8.91×
16Cover versionMusic & Radio8.35×
17African-American musicMusic & Radio7.18×
18Event managementBusiness & Career6.68×
19Gospel musicMusic & Radio6.66×
20UkrainiansMusic & Radio5.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eventbrite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eventbrite audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.86×
SpiritualityBALANCE1.79×
Career OrientationPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eventbrite audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.06×
Luxury OrientationPREMIUM1.13×
Risk AppetiteTHRILL1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eventbrite's target market in Germany?

Eventbrite's target market in Germany covers an estimated 473,113 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eventbrite customers?

49.6% of the Eventbrite audience are female, 50.4% are male, with an average age of 38.2 years.

03

Which brands do Eventbrite fans like most?

Eventbrite fans show strongest brand affinity for Singer-songwriter (10.87×), Ukrainians (5.01×), and Cover version (8.35×) over the country average.

04

Where do Eventbrite fans live in Germany?

Eventbrite fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Berlin (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Eventbrite fans also like?

Beyond Eventbrite itself, the audience over-indexes on Ukrainians (5.01×), Cover version (8.35×), Songwriter (14.29×), and Album (9.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ticket website audiences in Germany

See Eventbrite audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eventbrite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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