Screenplay Audience in Germany
Screenplay has an estimated audience of 3,005,094 people in Germany. 65.8% are female, 34.2% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Gute Zeiten, schlechte Zeiten, Google Flights, Western Union, Let's Dance (German TV series).
The average Screenplay fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Gute Zeiten, schlechte Zeiten, Google Flights, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Screenplay audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Screenplay fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 44.3 |
| Estimated audience size | 3,005,094 |
Audience persona
The typical Screenplay fan in Germany is more female, around 44.3 years old, with strong Tradition tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 641,076 | 0.97× |
| Bayern | 472,983 | 0.98× |
| Baden-Württemberg | 403,253 | 0.98× |
| Niedersachsen | 300,490 | 1.03× |
| Hessen | 206,887 | 0.9× |
| Rheinland-Pfalz | 184,012 | 1.22× |
| Berlin | 161,024 | 1.2× |
| Sachsen | 160,547 | 1.09× |
| Schleswig-Holstein | 93,204 | 0.86× |
| Brandenburg | 91,529 | 0.98× |
| Thüringen | 76,129 | 0.99× |
| Sachsen-Anhalt | 65,663 | 0.84× |
| Hamburg | 65,514 | 0.96× |
| Mecklenburg-Vorpommern | 45,928 | 0.8× |
| Saarland | 36,164 | 0.98× |
| Bremen | 30,609 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Gute Zeiten, schlechte Zeiten | 8.45× | Movies & TV |
| Google Flights | 9.86× | Travel & Leisure |
| Western Union | 8.69× | Business & Career |
| Let's Dance (German TV series) | 5.47× | Movies & TV |
| Storm of Love | 6.4× | Movies & TV |
| Satire | 6.73× | Literature |
| Real property | 7.01× | Home & Garden |
| RTL Television | 4.89× | Movies & TV |
| German television comedy | 8.42× | Movies & TV |
| Deichmann | 2.93× | Shopping |
| Tagesschau | 2.19× | Movies & TV |
| Ernsting's family | 4.11× | Shopping |
| Florian Silbereisen | 3.77× | Music & Radio |
| Eyes Wide Shut | 9.86× | Movies & TV |
| Pets | 1.81× | Pets & Animals |
| Allgäu | 5.63× | Travel & Leisure |
| Person of Interest (TV series) | 9.86× | Movies & TV |
| Helene Fischer | 2.55× | Music & Radio |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.21 |
| Mindfulness | BALANCE | 1.17 |
| Pet Ownership | JOY | 1.15 |
| Indulgence | JOY | 1.14 |
| Need for Security | CONSERVATISM | 1.08 |
| Healthy Lifestyle | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| Germany | 13.9% |
| Brazil | 6.6% |
See Screenplay audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Screenplay have in Germany?
Screenplay has an estimated audience of 3,005,094 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Screenplay fans?
65.8% of Screenplay fans are female, 34.2% are male, with an average age of 44.3 years.
Which brands do Screenplay fans like most?
Screenplay fans show strongest brand affinity for Jotex (78.71×), Gute Zeiten, schlechte Zeiten (8.45×), and Google Flights (9.86×) over the country average.
Where do Screenplay fans live in Germany?
Screenplay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 641,076), Bayern (reach 472,983), and Baden-Württemberg (reach 403,253). These three regions account for the largest share of the active audience.
What other brands do Screenplay fans also like?
Beyond Screenplay itself, the audience over-indexes on Gute Zeiten, schlechte Zeiten (8.45×), Google Flights (9.86×), Western Union (8.69×), and Let's Dance (German TV series) (5.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Screenplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.