SPRINTS Audience in Germany
SPRINTS has an estimated audience of 970,068 people in Germany. 45.2% are female, 54.8% are male, average age 41.1. Top brand affinities: Richard Gere, Édith Piaf, Melanie C, Billy Ray Cyrus, Bonnie Tyler.
Top brand affinities include Richard Gere, Édith Piaf, Melanie C, with strongest over-indexing on Richard Gere (52.58× the country average). Demographically, the SPRINTS audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of SPRINTS fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 41.1 |
| Estimated audience size | 970,068 |
Audience persona
The typical SPRINTS fan in Germany is balanced, around 41.1 years old, with strong Tradition tendencies and a notable affinity for Richard Gere.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Richard Gere | 52.58× | Movies & TV |
| Édith Piaf | 83× | Music & Radio |
| Melanie C | 89.39× | Music & Radio |
| Billy Ray Cyrus | 60.7× | Music & Radio |
| Bonnie Tyler | 19.76× | Music & Radio |
| Rod Stewart | 16.36× | Music & Radio |
| Tears for Fears | 35.72× | Music & Radio |
| Kate Bush | 20× | Music & Radio |
| Iggy Pop | 20× | Music & Radio |
| Jon Bon Jovi | 19.4× | Music & Radio |
| Cyndi Lauper | 20× | Music & Radio |
| Bryan Adams | 15.13× | Music & Radio |
| Alice Cooper (band) | 16.64× | Music & Radio |
| Annie Lennox | 20× | Music & Radio |
| Broadway theatre | 11.22× | Travel & Leisure |
| Master class | 15.77× | Business & Career |
| Billy Joel | 20× | Music & Radio |
| Keith Richards | 17.24× | Music & Radio |
| Yoko Ono | 16.86× | Music & Radio |
| Music download | 15.51× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.53 |
| Early Adopter Mentality | POWER | 1.45 |
| Extroversion | THRILL | 1.39 |
| Sustainability | BALANCE | 1.2 |
| Individualism | JOY | 1.18 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Germany | 16.8% |
| Brazil | 8.2% |
See SPRINTS audiences in other countries
More New wave audiences in Germany
- Iceage (1,390,781)
- Home Front (409,238)
- Merchandise (367,592)
- HighSchool (313,204)
- BODEGA (277,121)
How to read this data
Audience size is the estimated number of people in Germany who actively search for SPRINTS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.