A data profile of the people who buy, follow and care about Spiritual (music) in Germany — modelled from more than twelve digital signal sources. Spiritual (music) has an estimated audience of 1,966,687 people in Germany.
The average Spiritual (music) fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nina Chuba, Kate Bush, Diana Krall, with strongest over-indexing on Nina Chuba (9.98× the country average).
Demographically, the Spiritual (music) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Spiritual (music) fan in Germany is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Nina Chuba.
The key figures that characterise the Spiritual (music) profile in Germany.
57.7% are female, 42.3% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 39.7 |
| Estimated audience size | 1,966,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Spiritual (music) audience comes from Germany.
| Country | Share |
|---|---|
| China | 19.7% |
| United States | 16.5% |
| Japan | 5.5% |
Where the Spiritual (music) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 1.32× | |
| 02 | Berlin | ~100K | 1.32× | |
| 03 | Baden-Württemberg | ~300K | 1.18× | |
| 04 | Bayern | ~300K | 1.05× | |
| 05 | Niedersachsen | ~200K | 1.05× | |
| 06 | Bremen | ~20K | 1.04× | |
| 07 | Nordrhein-Westfalen | ~400K | 0.99× | |
| 08 | Saarland | ~20K | 0.98× | |
| 09 | Rheinland-Pfalz | ~100K | 0.97× | |
| 10 | Hamburg | ~40K | 0.96× | |
| 11 | Sachsen | ~90K | 0.94× | |
| 12 | Thüringen | ~50K | 0.94× | |
| 13 | Brandenburg | ~50K | 0.90× | |
| 14 | Sachsen-Anhalt | ~50K | 0.89× | |
| 15 | Mecklenburg-Vorpommern | ~30K | 0.89× | |
| 16 | Schleswig-Holstein | ~60K | 0.86× |
The strongest cross-interests of the Spiritual (music) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blue Note Records | Music & Radio | 39.17× | ||
| 02 | Diana Krall | Music & Radio | 37.50× | ||
| 03 | Avant-garde jazz | Music & Radio | 24.93× | ||
| 04 | Bossa nova | Music & Radio | 20.00× | ||
| 05 | Dean Martin | Music & Radio | 20.00× | ||
| 06 | The Good, the Bad and the Ugly | Movies & TV | 20.00× | ||
| 07 | Ray Charles | Music & Radio | 20.00× | ||
| 08 | Beth Hart | Music & Radio | 20.00× | ||
| 09 | Joss Stone | Music & Radio | 20.00× | ||
| 10 | Norah Jones | Music & Radio | 20.00× | ||
| 11 | Kate Bush | Music & Radio | 17.64× | ||
| 12 | Patti Smith | Music & Radio | 16.28× | ||
| 13 | Louis Armstrong | Music & Radio | 13.83× | ||
| 14 | Yoko Ono | Music & Radio | 12.34× | ||
| 15 | Nina Chuba | Music & Radio | 9.98× | ||
| 16 | Keith Richards | Music & Radio | 9.78× | ||
| 17 | Rod Stewart | Music & Radio | 7.14× | ||
| 18 | Bonnie Tyler | Music & Radio | 7.01× | ||
| 19 | Livemusic | Music & Radio | 3.99× | ||
| 20 | Tagesschau | Movies & TV | 2.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.97× | |
| Community Orientation | OPEN | 1.69× | |
| Spirituality | BALANCE | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.86× | |
| Sports Activity | POWER | 0.87× | |
| Individualism | JOY | 0.95× |
Spiritual (music) has an estimated audience of 1,966,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
57.7% of Spiritual (music) fans are female, 42.3% are male, with an average age of 39.7 years.
Spiritual (music) fans show strongest brand affinity for Nina Chuba (9.98×), Kate Bush (17.64×), and Diana Krall (37.5×) over the country average.
Spiritual (music) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Spiritual (music) itself, the audience over-indexes on Kate Bush (17.64×), Diana Krall (37.5×), Tagesschau (2.69×), and Bossa nova (20×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Spiritual (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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