Spiritual (music) Audience in Germany
Spiritual (music) has an estimated audience of 1,966,687 people in Germany. 57.7% are female, 42.3% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Kate Bush, Nina Chuba, Joan Baez.
The average Spiritual (music) fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Kate Bush, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Spiritual (music) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Spiritual (music) fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 39.7 |
| Estimated audience size | 1,966,687 |
Audience persona
The typical Spiritual (music) fan in Germany is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 423,406 | 0.98× |
| Bayern | 332,364 | 1.05× |
| Baden-Württemberg | 325,599 | 1.21× |
| Hessen | 210,868 | 1.41× |
| Niedersachsen | 209,293 | 1.1× |
| Berlin | 121,060 | 1.38× |
| Sachsen | 92,647 | 0.96× |
| Rheinland-Pfalz | 90,998 | 0.92× |
| Schleswig-Holstein | 59,115 | 0.84× |
| Brandenburg | 53,973 | 0.88× |
| Thüringen | 45,637 | 0.91× |
| Hamburg | 42,563 | 0.96× |
| Sachsen-Anhalt | 42,381 | 0.83× |
| Mecklenburg-Vorpommern | 31,299 | 0.83× |
| Saarland | 19,517 | 0.81× |
| Bremen | 15,544 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 9.59× | Business & Career |
| Kate Bush | 19.84× | Music & Radio |
| Nina Chuba | 8.48× | Music & Radio |
| Joan Baez | 18.25× | Music & Radio |
| Édith Piaf | 20× | Music & Radio |
| Maria Callas | 14.73× | Music & Radio |
| Bonnie Tyler | 12.13× | Music & Radio |
| Charlie Parker | 60× | Music & Radio |
| Satire | 6.44× | Literature |
| Livemusic | 4.58× | Music & Radio |
| Jack White | 8.83× | Movies & TV |
| Bossa nova | 20× | Music & Radio |
| Diana Krall | 35.69× | Music & Radio |
| Dean Martin | 20× | Music & Radio |
| German television comedy | 6.92× | Movies & TV |
| Real property | 5.52× | Home & Garden |
| The Good, the Bad and the Ugly | 20× | Movies & TV |
| Charles Aznavour | 20× | Music & Radio |
| Syd Barrett | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.19 |
| Tradition | CONSERVATISM | 1.48 |
| Pet Ownership | JOY | 1.25 |
| Sustainability | BALANCE | 1.22 |
| Community Orientation | OPEN | 1.22 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 19.7% |
| United States | 16.5% |
| Japan | 5.5% |
See Spiritual (music) audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Spiritual (music) have in Germany?
Spiritual (music) has an estimated audience of 1,966,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spiritual (music) fans?
57.7% of Spiritual (music) fans are female, 42.3% are male, with an average age of 39.7 years.
Which brands do Spiritual (music) fans like most?
Spiritual (music) fans show strongest brand affinity for Jotex (78.71×), Western Union (9.59×), and Kate Bush (19.84×) over the country average.
Where do Spiritual (music) fans live in Germany?
Spiritual (music) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 423,406), Bayern (reach 332,364), and Baden-Württemberg (reach 325,599). These three regions account for the largest share of the active audience.
What other brands do Spiritual (music) fans also like?
Beyond Spiritual (music) itself, the audience over-indexes on Western Union (9.59×), Kate Bush (19.84×), Nina Chuba (8.48×), and Joan Baez (18.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spiritual (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.