Bossa nova Audience in Germany
Bossa nova has an estimated audience of 403,930 people in Germany. 47.1% are female, 52.9% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Mambo (music), Vibraphone, Swing music, Ska, Avant-garde jazz.
The average Bossa nova fan in Germany is 42.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Mambo (music), Vibraphone, Swing music, with strongest over-indexing on Mambo (music) (122.77× the country average). Demographically, the Bossa nova audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Bossa nova fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 42.4 |
| Estimated audience size | 403,930 |
Audience persona
The typical Bossa nova fan in Germany is balanced, around 42.4 years old, with strong Tradition tendencies and a notable affinity for Mambo (music).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,228 | 0.94× |
| Niedersachsen | 77,140 | 1.97× |
| Bayern | 64,166 | 0.99× |
| Baden-Württemberg | 57,824 | 1.05× |
| Hessen | 34,870 | 1.13× |
| Berlin | 28,183 | 1.56× |
| Rheinland-Pfalz | 17,848 | 0.88× |
| Sachsen | 16,654 | 0.84× |
| Schleswig-Holstein | 13,494 | 0.93× |
| Hamburg | 11,897 | 1.3× |
| Brandenburg | 9,838 | 0.79× |
| Thüringen | 6,226 | 0.6× |
| Sachsen-Anhalt | 6,047 | 0.58× |
| Mecklenburg-Vorpommern | 5,205 | 0.67× |
| Bremen | 3,698 | 1.07× |
| Saarland | 3,431 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mambo (music) | 122.77× | Music & Radio |
| Vibraphone | 91.25× | Music & Radio |
| Swing music | 49.83× | Music & Radio |
| Ska | 55.38× | Music & Radio |
| Avant-garde jazz | 110.74× | Music & Radio |
| Bluegrass music | 53.56× | Music & Radio |
| Latin jazz | 88.98× | Music & Radio |
| American folk music | 35.26× | Music & Radio |
| African-American music | 15.81× | Music & Radio |
| Western swing | 45.5× | Music & Radio |
| Spiritual (music) | 20× | Music & Radio |
| Acid jazz | 32.28× | Music & Radio |
| Cover version | 8.44× | Music & Radio |
| Singer-songwriter | 7.44× | Music & Radio |
| Heute | 8.63× | Movies & TV |
| Jazz music | 5.74× | Music & Radio |
| Tropicália | 136.24× | Politics & Society |
| Contemporary Christian music | 17.8× | Music & Radio |
| Musical ensemble | 9.29× | Music & Radio |
| Gospel music | 6.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.03 |
| Mindfulness | BALANCE | 1.89 |
| Sustainability | BALANCE | 1.6 |
| Design Affinity | PREMIUM | 1.51 |
| Spirituality | BALANCE | 1.5 |
| Sports Activity | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 28.9% |
| United States | 17.1% |
| Mexico | 4.8% |
See Bossa nova audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Bossa nova have in Germany?
Bossa nova has an estimated audience of 403,930 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Bossa nova fans?
47.1% of Bossa nova fans are female, 52.9% are male, with an average age of 42.4 years.
Which brands do Bossa nova fans like most?
Bossa nova fans show strongest brand affinity for Mambo (music) (122.77×), Vibraphone (91.25×), and Swing music (49.83×) over the country average.
Where do Bossa nova fans live in Germany?
Bossa nova fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,228), Niedersachsen (reach 77,140), and Bayern (reach 64,166). These three regions account for the largest share of the active audience.
What other brands do Bossa nova fans also like?
Beyond Bossa nova itself, the audience over-indexes on Vibraphone (91.25×), Swing music (49.83×), Ska (55.38×), and Avant-garde jazz (110.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bossa nova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.