Latin jazz Audience in Germany
Latin jazz has an estimated audience of 274,291 people in Germany. 44.1% are female, 55.9% are male, average age 39.0. Top brand affinities: Bossa nova, Nat King Cole, Saxophone, Percussion instrument, Satire.
Top brand affinities include Bossa nova, Nat King Cole, Saxophone, with strongest over-indexing on Bossa nova (85.69× the country average). Demographically, the Latin jazz audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Tradition, Community Orientation.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Latin jazz fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 39.0 |
| Estimated audience size | 274,291 |
Audience persona
The typical Latin jazz fan in Germany is more male, around 39.0 years old, with strong Tradition tendencies and a notable affinity for Bossa nova.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bossa nova | 85.69× | Music & Radio |
| Nat King Cole | 71.04× | Music & Radio |
| Saxophone | 15.52× | Music & Radio |
| Percussion instrument | 15× | Music & Radio |
| Satire | 7.33× | Literature |
| American folk music | 11.32× | Music & Radio |
| Livemusic | 4.64× | Music & Radio |
| Jamie Lee Curtis | 8.24× | Movies & TV |
| Nina Simone | 26.64× | Music & Radio |
| Muslim holidays | 13.85× | Politics & Society |
| Bluegrass music | 11.3× | Music & Radio |
| German television comedy | 6.06× | Movies & TV |
| Sanremo Music Festival | 14.86× | Music & Radio |
| Supertramp | 18.63× | Music & Radio |
| Dean Martin | 15.38× | Music & Radio |
| Pets | 1.73× | Pets & Animals |
| Bookselling | 3.8× | Literature |
| Creative Commons | 4.51× | Technology & Electronics |
| Franz Zappa | 15.38× | Music & Radio |
| Conceptual art | 4.89× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.22 |
| Community Orientation | OPEN | 1.64 |
| Early Adopter Mentality | POWER | 1.56 |
| Sustainability | BALANCE | 1.45 |
| Pet Ownership | JOY | 1.45 |
| LGBTQ+ Identity | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Mexico | 8.6% |
| Colombia | 8.5% |
See Latin jazz audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Latin jazz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.