Bluegrass music Audience in Germany
Bluegrass music has an estimated audience of 801,773 people in Germany. 45.1% are female, 54.9% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: American folk music, Bossa nova, Caravan, The Happening (2008 film), Lang Lang (pianist).
The average Bluegrass music fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include American folk music, Bossa nova, Caravan, with strongest over-indexing on American folk music (37.26× the country average). Demographically, the Bluegrass music audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Bluegrass music fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 39.1 |
| Estimated audience size | 801,773 |
Audience persona
The typical Bluegrass music fan in Germany is balanced, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for American folk music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 180,071 | 1.03× |
| Bayern | 159,567 | 1.24× |
| Baden-Württemberg | 139,139 | 1.27× |
| Niedersachsen | 77,985 | 1× |
| Hessen | 74,140 | 1.21× |
| Berlin | 45,706 | 1.27× |
| Sachsen | 44,249 | 1.13× |
| Rheinland-Pfalz | 40,725 | 1.01× |
| Schleswig-Holstein | 27,129 | 0.94× |
| Hamburg | 20,280 | 1.12× |
| Brandenburg | 18,787 | 0.76× |
| Thüringen | 18,089 | 0.89× |
| Sachsen-Anhalt | 16,441 | 0.79× |
| Mecklenburg-Vorpommern | 9,904 | 0.65× |
| Saarland | 8,074 | 0.82× |
| Bremen | 5,991 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| American folk music | 37.26× | Music & Radio |
| Bossa nova | 40.79× | Music & Radio |
| Caravan | 23.26× | Music & Radio |
| The Happening (2008 film) | 56.65× | Movies & TV |
| Lang Lang (pianist) | 32.27× | Music & Radio |
| Moe (band) | 46.14× | Music & Radio |
| Mambo (music) | 31.57× | Music & Radio |
| Aero (chocolate) | 35.91× | Food & Beverages |
| Jam band | 46.03× | Music & Radio |
| Lettuce (band) | 53.57× | Music & Radio |
| Manila Sound | 32.24× | Music & Radio |
| Space science | 95.29× | Technology & Electronics |
| African-American music | 6.61× | Music & Radio |
| Biltema | 56.54× | Business & Career |
| Marcus King | 51.64× | Music & Radio |
| Jane Fonda | 14.73× | Movies & TV |
| Western swing | 18.93× | Music & Radio |
| Billy Strings | 71.08× | Music & Radio |
| Bob Weir | 45.9× | Music & Radio |
| Country rock | 15.88× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.37 |
| Sustainability | BALANCE | 1.25 |
| Mindfulness | BALANCE | 1.24 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Sports Activity | POWER | 1.2 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.6% |
| United Kingdom | 4.7% |
| Italy | 4.7% |
See Bluegrass music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Bluegrass music have in Germany?
Bluegrass music has an estimated audience of 801,773 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bluegrass music fans?
45.1% of Bluegrass music fans are female, 54.9% are male, with an average age of 39.1 years.
Which brands do Bluegrass music fans like most?
Bluegrass music fans show strongest brand affinity for American folk music (37.26×), Bossa nova (40.79×), and Caravan (23.26×) over the country average.
Where do Bluegrass music fans live in Germany?
Bluegrass music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 180,071), Bayern (reach 159,567), and Baden-Württemberg (reach 139,139). These three regions account for the largest share of the active audience.
What other brands do Bluegrass music fans also like?
Beyond Bluegrass music itself, the audience over-indexes on Bossa nova (40.79×), Caravan (23.26×), The Happening (2008 film) (56.65×), and Lang Lang (pianist) (32.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bluegrass music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.