Rascasse Audience Intelligence

Bluegrass music Audience in Germany

A data profile of the people who buy, follow and care about Bluegrass music in Germany — modelled from more than twelve digital signal sources. Bluegrass music has an estimated audience of 801,773 people in Germany.

#142among Musical genre in Germany#3596among Topic in Germany#818in Music & Radio

The average Bluegrass music fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include American folk music, Caravan, Bossa nova, with strongest over-indexing on American folk music (37.26× the country average).

Demographically, the Bluegrass music audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bluegrass music fan in Germany is balanced, around 39.1 years old, with strong Career Orientation tendencies and a notable affinity for American folk music.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bluegrass music profile in Germany.

Audience size
802K
in Germany
Gender
45.1%♀
54.9% male
Age
39.1
average years
Country rank
#7887
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bluegrass music fans

45.1% are female, 54.9% are male, average age 39.1.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Bluegrass music audience in Germany
MetricValue
Female45.1%
Male54.9%
Average age39.1
Estimated audience size801,773
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Bluegrass music audience in Germany
Age bracketShare%
16-1923%
20-2917%
30-3917%
40-4921%
50+22%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Bluegrass music audience comes from Germany.

Worldwide audience distribution share by country for Bluegrass music
CountryShare
United States39.6%
United Kingdom4.7%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bluegrass music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bluegrass music fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.21×
02Berlin~40K1.18×
03Bayern~100K1.16×
04Hessen~70K1.13×
05Niedersachsen~80K1.07×
06Sachsen~40K1.06×
07Bremen~7K1.06×
08Hamburg~20K1.05×
09Rheinland-Pfalz~40K1.01×
10Saarland~10K1.00×
11Nordrhein-Westfalen~200K0.99×
12Schleswig-Holstein~30K0.95×
13Thüringen~20K0.94×
14Sachsen-Anhalt~20K0.88×
15Brandenburg~20K0.87×
16Mecklenburg-Vorpommern~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Bluegrass music, Germany
0.86×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bluegrass music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bluegrass music audience
#·InterestCategoryAffinity×
01Space scienceTechnology & Electronics95.29×
02Billy StringsMusic & Radio71.08×
03The Happening (2008 film)Movies & TV56.65×
04BiltemaBusiness & Career56.54×
05Lettuce (band)Music & Radio53.57×
06Marcus KingMusic & Radio51.64×
07Moe (band)Music & Radio46.14×
08Jam bandMusic & Radio46.03×
09Bob WeirMusic & Radio45.90×
10Bossa novaMusic & Radio40.79×
11American folk musicMusic & Radio37.26×
12Aero (chocolate)Food & Beverages35.91×
13Lang Lang (pianist)Music & Radio32.27×
14Manila SoundMusic & Radio32.24×
15Mambo (music)Music & Radio31.57×
16CaravanMusic & Radio23.26×
17Western swingMusic & Radio18.93×
18Country rockMusic & Radio15.88×
19Jane FondaMovies & TV14.73×
20African-American musicMusic & Radio6.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bluegrass music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bluegrass music audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.11×
Community OrientationOPEN1.83×
TraditionCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bluegrass music audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.97×
Price SensitivityPREMIUM1.00×
Quality AwarenessPREMIUM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bluegrass music have in Germany?

Bluegrass music has an estimated audience of 801,773 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bluegrass music fans?

45.1% of Bluegrass music fans are female, 54.9% are male, with an average age of 39.1 years.

03

Which brands do Bluegrass music fans like most?

Bluegrass music fans show strongest brand affinity for American folk music (37.26×), Caravan (23.26×), and Bossa nova (40.79×) over the country average.

04

Where do Bluegrass music fans live in Germany?

Bluegrass music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bluegrass music fans also like?

Beyond Bluegrass music itself, the audience over-indexes on Caravan (23.26×), Bossa nova (40.79×), The Happening (2008 film) (56.65×), and Lang Lang (pianist) (32.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Bluegrass music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bluegrass music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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