Aero (chocolate) Audience in Germany
Aero (chocolate) has an estimated audience of 298,875 people in Germany. 38.3% are female, 61.7% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Braun Büffel, Artistic inspiration, VfL Wolfsburg, Mothercare, Go for It (film).
The average Aero (chocolate) fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Braun Büffel, Artistic inspiration, VfL Wolfsburg, with strongest over-indexing on Braun Büffel (55.86× the country average). Demographically, the Aero (chocolate) audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Aero (chocolate) fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 36.2 |
| Estimated audience size | 298,875 |
Audience persona
The typical Aero (chocolate) fan in Germany is more male, around 36.2 years old, with strong Quality Awareness tendencies and a notable affinity for Braun Büffel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,065 | 0.83× |
| Bayern | 47,246 | 0.98× |
| Hessen | 38,522 | 1.69× |
| Baden-Württemberg | 34,918 | 0.86× |
| Niedersachsen | 28,239 | 0.97× |
| Schleswig-Holstein | 16,781 | 1.56× |
| Hamburg | 13,088 | 1.94× |
| Sachsen | 13,038 | 0.89× |
| Berlin | 12,012 | 0.9× |
| Rheinland-Pfalz | 9,477 | 0.63× |
| Brandenburg | 7,477 | 0.81× |
| Thüringen | 7,047 | 0.93× |
| Sachsen-Anhalt | 5,336 | 0.69× |
| Mecklenburg-Vorpommern | 3,932 | 0.69× |
| Bremen | 2,515 | 0.98× |
| Saarland | 2,395 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Braun Büffel | 55.86× | Fashion & Accessoires |
| Artistic inspiration | 6.56× | Arts & Culture |
| VfL Wolfsburg | 8.61× | Sports |
| Mothercare | 6.92× | Kids & Family |
| Go for It (film) | 30.77× | Movies & TV |
| Home Office | 3.29× | Business & Career |
| Zamalek SC | 15.88× | Sports |
| Epistle of Jude | 12.98× | Literature |
| Sixx | 6.26× | Movies & TV |
| Gaelic football | 9.07× | Sports |
| Rossmann | 1.53× | Shopping |
| Este, Veneto | 4.72× | Travel & Leisure |
| Time (magazine) | 3.82× | News |
| TVP1 | 12.56× | Movies & TV |
| Progressive rock | 2.19× | Music & Radio |
| Nantes | 15.26× | Travel & Leisure |
| Collectable | 2.14× | Kids & Family |
| Socialist Federal Republic of Yugoslavia | 5.31× | Politics & Society |
| Eindhoven | 2.6× | Travel & Leisure |
| ipla | 33.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 7.38 |
| Convenience Orientation | PREMIUM | 6.41 |
| Travelling | THRILL | 5.07 |
| Community Orientation | OPEN | 3.55 |
| Urban Lifestyle | OPEN | 2.95 |
| Tradition | CONSERVATISM | 2.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Germany | 18.7% |
| Japan | 7.6% |
See Aero (chocolate) audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Aero (chocolate) have in Germany?
Aero (chocolate) has an estimated audience of 298,875 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aero (chocolate) fans?
38.3% of Aero (chocolate) fans are female, 61.7% are male, with an average age of 36.2 years.
Which brands do Aero (chocolate) fans like most?
Aero (chocolate) fans show strongest brand affinity for Braun Büffel (55.86×), Artistic inspiration (6.56×), and VfL Wolfsburg (8.61×) over the country average.
Where do Aero (chocolate) fans live in Germany?
Aero (chocolate) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,065), Bayern (reach 47,246), and Hessen (reach 38,522). These three regions account for the largest share of the active audience.
What other brands do Aero (chocolate) fans also like?
Beyond Aero (chocolate) itself, the audience over-indexes on Artistic inspiration (6.56×), VfL Wolfsburg (8.61×), Mothercare (6.92×), and Go for It (film) (30.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aero (chocolate). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.