Hisense Audience in Germany
Hisense has an estimated audience of 498,151 people in Germany. 25.7% are female, 74.3% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Midea (company), Vestel, TCL, Fenerbahçe S.K., Bodrum.
The average Hisense fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Midea (company), Vestel, TCL, with strongest over-indexing on Midea (company) (157.41× the country average). Demographically, the Hisense audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Hisense fans
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 41.5 |
| Estimated audience size | 498,151 |
Audience persona
The typical Hisense fan in Germany is more male, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Midea (company).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,497 | 1.12× |
| Bayern | 90,838 | 1.13× |
| Baden-Württemberg | 76,766 | 1.13× |
| Niedersachsen | 52,692 | 1.09× |
| Hessen | 42,021 | 1.11× |
| Rheinland-Pfalz | 26,121 | 1.05× |
| Sachsen | 24,402 | 1× |
| Berlin | 22,291 | 1× |
| Schleswig-Holstein | 17,955 | 1× |
| Brandenburg | 15,167 | 0.98× |
| Sachsen-Anhalt | 11,542 | 0.89× |
| Thüringen | 11,457 | 0.9× |
| Hamburg | 10,373 | 0.92× |
| Mecklenburg-Vorpommern | 8,606 | 0.9× |
| Saarland | 5,588 | 0.91× |
| Bremen | 3,613 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Midea (company) | 157.41× | Home & Garden |
| Vestel | 173.35× | Home & Garden |
| TCL | 114.26× | Technology & Electronics |
| Fenerbahçe S.K. | 20× | Sports |
| Bodrum | 20× | Travel & Leisure |
| Süper Lig | 20× | Sports |
| Shandong | 165× | Travel & Leisure |
| Cumhuriyet | 20× | News |
| Bauhaus | 6.59× | Shopping |
| Futon | 32.74× | Home & Garden |
| Habertürk | 20× | News |
| Cleaning agent | 17.42× | Home & Garden |
| Parship | 17.18× | Internet & Social Media |
| CHECK24 | 6.73× | Business & Career |
| Targobank | 8.91× | Business & Career |
| Holiday cottage | 10.39× | Travel & Leisure |
| FRITZ!Box | 6.9× | Technology & Electronics |
| Electronic data interchange | 11.81× | Technology & Electronics |
| Netto Marken-Discount | 4.64× | Shopping |
| Postbank | 5.46× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.09 |
| Convenience Orientation | PREMIUM | 1.86 |
| DIY Mentality | THRILL | 1.58 |
| Travelling | THRILL | 1.58 |
| Indulgence | JOY | 1.32 |
| Urban Lifestyle | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 7.2% |
| South Africa | 6.8% |
| Italy | 6.4% |
See Hisense audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
Frequently asked questions
How many fans does Hisense have in Germany?
Hisense has an estimated audience of 498,151 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hisense fans?
25.7% of Hisense fans are female, 74.3% are male, with an average age of 41.5 years.
Which brands do Hisense fans like most?
Hisense fans show strongest brand affinity for Midea (company) (157.41×), Vestel (173.35×), and TCL (114.26×) over the country average.
Where do Hisense fans live in Germany?
Hisense fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,497), Bayern (reach 90,838), and Baden-Württemberg (reach 76,766). These three regions account for the largest share of the active audience.
What other brands do Hisense fans also like?
Beyond Hisense itself, the audience over-indexes on Vestel (173.35×), TCL (114.26×), Fenerbahçe S.K. (20×), and Bodrum (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hisense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.