Electronic data interchange Audience in Germany
Electronic data interchange has an estimated audience of 3,093,197 people in Germany. 55.9% are female, 44.1% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Aral AG, QVC, Tagesschau, Deichmann, Western Union.
The average Electronic data interchange fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Aral AG, QVC, Tagesschau, with strongest over-indexing on Aral AG (4.42× the country average). Demographically, the Electronic data interchange audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Electronic data interchange fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 41.9 |
| Estimated audience size | 3,093,197 |
Audience persona
The typical Electronic data interchange fan in Germany is more female, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 902,277 | 1.33× |
| Baden-Württemberg | 705,623 | 1.67× |
| Bayern | 624,116 | 1.26× |
| Hessen | 333,353 | 1.41× |
| Niedersachsen | 279,855 | 0.93× |
| Berlin | 148,187 | 1.07× |
| Rheinland-Pfalz | 146,395 | 0.94× |
| Sachsen | 109,187 | 0.72× |
| Hamburg | 101,009 | 1.45× |
| Schleswig-Holstein | 99,556 | 0.9× |
| Brandenburg | 57,012 | 0.59× |
| Thüringen | 55,747 | 0.71× |
| Sachsen-Anhalt | 47,532 | 0.59× |
| Mecklenburg-Vorpommern | 31,074 | 0.53× |
| Bremen | 29,878 | 1.13× |
| Saarland | 29,113 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 4.42× | Cars & Mobility |
| QVC | 4.96× | Movies & TV |
| Tagesschau | 2.8× | Movies & TV |
| Deichmann | 3.73× | Shopping |
| Western Union | 5.62× | Business & Career |
| Nordsee | 7.08× | Food & Beverages |
| Postbank | 3.54× | Business & Career |
| toom Baumarkt | 5.45× | Shopping |
| Real property | 5.56× | Home & Garden |
| Obi (store) | 2.58× | Shopping |
| Italo disco | 10.24× | Music & Radio |
| Wetter.com | 2.83× | Home & Garden |
| Fressnapf | 4.15× | Shopping |
| Ryanair | 2.89× | Travel & Leisure |
| Transfermarkt | 3.01× | Sports |
| Mineral water | 7.58× | Food & Beverages |
| TK Maxx | 2.77× | Shopping |
| CHECK24 | 2.86× | Business & Career |
| Garden furniture | 4.44× | Home & Garden |
| Non-alcoholic beverage | 6.48× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3 |
| Individualism | JOY | 2.1 |
| DIY Mentality | THRILL | 2.05 |
| Community Orientation | OPEN | 1.98 |
| Quality Awareness | PREMIUM | 1.76 |
| Spirituality | BALANCE | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.2% |
| United States | 14.9% |
| France | 12.4% |
See Electronic data interchange audiences in other countries
- Electronic data interchange — United States
- Electronic data interchange — United Kingdom
- Electronic data interchange — France
- Electronic data interchange — Italy
- Electronic data interchange — Spain
- Electronic data interchange — Brazil
- Electronic data interchange — Japan
- Electronic data interchange — South Korea
- Electronic data interchange — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electronic data interchange have in Germany?
Electronic data interchange has an estimated audience of 3,093,197 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Electronic data interchange fans?
55.9% of Electronic data interchange fans are female, 44.1% are male, with an average age of 41.9 years.
Which brands do Electronic data interchange fans like most?
Electronic data interchange fans show strongest brand affinity for Aral AG (4.42×), QVC (4.96×), and Tagesschau (2.8×) over the country average.
Where do Electronic data interchange fans live in Germany?
Electronic data interchange fans in Germany are most concentrated in Nordrhein-Westfalen (reach 902,277), Baden-Württemberg (reach 705,623), and Bayern (reach 624,116). These three regions account for the largest share of the active audience.
What other brands do Electronic data interchange fans also like?
Beyond Electronic data interchange itself, the audience over-indexes on QVC (4.96×), Tagesschau (2.8×), Deichmann (3.73×), and Western Union (5.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electronic data interchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.